---
title: "Auckland real estate agencies in New Zealand: Which brands are most popular in search?"
description: "Compare Auckland real estate agencies using branded searches made in Auckland. Share of Search among Barfoot & Thompson, Ray White, Bayleys, Harcourts, New Zealand Sotheby’s International Realty, Premium Real Estate and Iron Bridge Real Estate, the auckland real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies"
publisher: "Brandwave"
---

# Auckland real estate agencies in New Zealand: Which brands are most popular in search?

Compare Auckland real estate agencies using branded searches made in Auckland. Share of Search among Barfoot & Thompson, Ray White, Bayleys, Harcourts, New Zealand Sotheby’s International Realty, Premium Real Estate and Iron Bridge Real Estate, the auckland real estate agencies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Auckland real estate agencies
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Aug 2026
- **Highest Share of Search**: Barfoot & Thompson, 41.9%

## Which brand is most popular in search among auckland real estate agencies in New Zealand?

- In August 2026, Barfoot & Thompson was the most searched among auckland real estate agencies in New Zealand, with an estimated 16K branded searches and 41.9% estimated Share of Search within this set.
- Ray White is in 2nd place, 15 percentage points behind at 26.8% Share of Search.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among auckland real estate agencies in New Zealand decreased from 44% to 41.9%.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among auckland real estate agencies in New Zealand increased from 23.9% to 26.8%.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among auckland real estate agencies in New Zealand decreased from 15.6% to 14.8%.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among auckland real estate agencies in New Zealand decreased from 13.8% to 13.2%.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty’s estimated Share of Search among auckland real estate agencies in New Zealand increased from 1.2% to 2.1%.
- Across the 11 months ending August 2026, Barfoot & Thompson’s estimated Share of Search among auckland real estate agencies in New Zealand peaked at 44.5% in November 2025 and was lowest at 40% in July 2026.
- Across the 11 months ending August 2026, Ray White’s estimated Share of Search among auckland real estate agencies in New Zealand peaked at 27.4% in January 2026 and was lowest at 23.4% in December 2025.
- Across the 11 months ending August 2026, Bayleys’ estimated Share of Search among auckland real estate agencies in New Zealand peaked at 16.1% in December 2025 and was lowest at 13.9% in January 2026.
- Across the 11 months ending August 2026, Harcourts’ estimated Share of Search among auckland real estate agencies in New Zealand peaked at 15.4% in January 2026 and was lowest at 13.2% in March 2026.
- Across the 11 months ending August 2026, New Zealand Sotheby’s International Realty rose from 6th to 5th among auckland real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Premium Real Estate fell from 5th to 6th among auckland real estate agencies in New Zealand.
- Across the 11 months ending August 2026, Iron Bridge Real Estate held steady: its estimated Share of Search among auckland real estate agencies in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Barfoot & Thompson vs Ray White: compare search popularity](/demand/nz/compare/barfoot-and-thompson-vs-ray-white): 41.9% against 26.8% Share of Search.
- [Barfoot & Thompson vs Bayleys: compare search popularity](/demand/nz/compare/barfoot-and-thompson-vs-bayleys): 41.9% against 14.8% Share of Search.
- [Barfoot & Thompson vs Harcourts: compare search popularity](/demand/nz/compare/barfoot-and-thompson-vs-harcourts): 41.9% against 13.2% Share of Search.
- [Barfoot & Thompson vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/barfoot-and-thompson-vs-new-zealand-sothebys-international-realty): 41.9% against 2.1% Share of Search.
- [Ray White vs Bayleys: compare search popularity](/demand/nz/compare/bayleys-vs-ray-white): 26.8% against 14.8% Share of Search.
- [Ray White vs Harcourts: compare search popularity](/demand/nz/compare/harcourts-vs-ray-white): 26.8% against 13.2% Share of Search.
- [Ray White vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/new-zealand-sothebys-international-realty-vs-ray-white): 26.8% against 2.1% Share of Search.
- [Bayleys vs Harcourts: compare search popularity](/demand/nz/compare/bayleys-vs-harcourts): 14.8% against 13.2% Share of Search.
- [Bayleys vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/bayleys-vs-new-zealand-sothebys-international-realty): 14.8% against 2.1% Share of Search.
- [Harcourts vs New Zealand Sotheby’s International Realty: compare search popularity](/demand/nz/compare/harcourts-vs-new-zealand-sothebys-international-realty): 13.2% against 2.1% Share of Search.

## How did search popularity change for New Zealand auckland real estate agencies in August 2026?

- In August 2026, Barfoot & Thompson gained estimated Share of Search among auckland real estate agencies in New Zealand, from 40% to 41.9%.
- In August 2026, Ray White gained estimated Share of Search among auckland real estate agencies in New Zealand, from 26.1% to 26.8%.
- In August 2026, Harcourts lost estimated Share of Search among auckland real estate agencies in New Zealand, from 15.1% to 13.2%.
- Estimated monthly branded searches for New Zealand Sotheby’s International Realty in New Zealand rose 57.7% over 11 measured months, from 520 to 820 in August 2026.
- Estimated monthly branded searches for Iron Bridge Real Estate in New Zealand fell 57.1% over 11 measured months, from 70 to 30 in August 2026.
- Estimated monthly branded searches for Premium Real Estate in New Zealand fell 34.4% over 11 measured months, from 610 to 400 in August 2026.
- Estimated monthly branded searches for Bayleys in New Zealand fell 18.1% over 11 measured months, from 6.9K to 5.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Barfoot & Thompson | 41.9% | 16K | +20.6% | Barfoot & Thompson |
| 2 | Ray White | 26.8% | 10.3K | +18.6% | Ray White New Zealand |
| 3 | Bayleys | 14.8% | 5.7K | +11.6% | Bayleys Real Estate |
| 4 | Harcourts | 13.2% | 5K | +0.6% | Harcourts New Zealand |
| 5 | New Zealand Sotheby’s International Realty | 2.1% | 820 | +15.5% | New Zealand Sotheby’s International Realty |
| 6 | Premium Real Estate | 1% | 400 | 0.0% | Premium Real Estate |
| 7 | Iron Bridge Real Estate | 0.08% | 30 | 0.0% | Iron Bridge Real Estate |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Barfoot & Thompson | 19.6K | 44% | 1 |
| Oct 2025 | Ray White | 10.6K | 23.9% | 2 |
| Oct 2025 | Bayleys | 6.9K | 15.6% | 3 |
| Oct 2025 | Harcourts | 6.2K | 13.8% | 4 |
| Oct 2025 | Premium Real Estate | 610 | 1.4% | 5 |
| Oct 2025 | New Zealand Sotheby’s International Realty | 520 | 1.2% | 6 |
| Oct 2025 | Iron Bridge Real Estate | 70 | 0.16% | 7 |
| Nov 2025 | Barfoot & Thompson | 19.5K | 44.5% | 1 |
| Nov 2025 | Ray White | 10.4K | 23.7% | 2 |
| Nov 2025 | Bayleys | 6.5K | 15% | 3 |
| Nov 2025 | Harcourts | 6K | 13.8% | 4 |
| Nov 2025 | New Zealand Sotheby’s International Realty | 660 | 1.5% | 5 |
| Nov 2025 | Premium Real Estate | 570 | 1.3% | 6 |
| Nov 2025 | Iron Bridge Real Estate | 100 | 0.23% | 7 |
| Dec 2025 | Barfoot & Thompson | 13.1K | 43.3% | 1 |
| Dec 2025 | Ray White | 7.1K | 23.4% | 2 |
| Dec 2025 | Bayleys | 4.9K | 16.1% | 3 |
| Dec 2025 | Harcourts | 4.3K | 14.1% | 4 |
| Dec 2025 | Premium Real Estate | 450 | 1.5% | 5 |
| Dec 2025 | New Zealand Sotheby’s International Realty | 410 | 1.4% | 6 |
| Dec 2025 | Iron Bridge Real Estate | 70 | 0.23% | 7 |
| Jan 2026 | Barfoot & Thompson | 16.2K | 40.9% | 1 |
| Jan 2026 | Ray White | 10.8K | 27.4% | 2 |
| Jan 2026 | Harcourts | 6.1K | 15.4% | 3 |
| Jan 2026 | Bayleys | 5.5K | 13.9% | 4 |
| Jan 2026 | New Zealand Sotheby’s International Realty | 530 | 1.3% | 5 |
| Jan 2026 | Premium Real Estate | 310 | 0.79% | 6 |
| Jan 2026 | Iron Bridge Real Estate | 70 | 0.18% | 7 |
| Feb 2026 | Barfoot & Thompson | 19.5K | 44% | 1 |
| Feb 2026 | Ray White | 10.8K | 24.3% | 2 |
| Feb 2026 | Bayleys | 6.6K | 14.9% | 3 |
| Feb 2026 | Harcourts | 6.3K | 14.2% | 4 |
| Feb 2026 | New Zealand Sotheby’s International Realty | 720 | 1.6% | 5 |
| Feb 2026 | Premium Real Estate | 370 | 0.83% | 6 |
| Feb 2026 | Iron Bridge Real Estate | 60 | 0.14% | 7 |
| Mar 2026 | Barfoot & Thompson | 19.6K | 41.7% | 1 |
| Mar 2026 | Ray White | 12.8K | 27.2% | 2 |
| Mar 2026 | Bayleys | 7.3K | 15.5% | 3 |
| Mar 2026 | Harcourts | 6.2K | 13.2% | 4 |
| Mar 2026 | New Zealand Sotheby’s International Realty | 750 | 1.6% | 5 |
| Mar 2026 | Premium Real Estate | 370 | 0.79% | 6 |
| Mar 2026 | Iron Bridge Real Estate | 60 | 0.13% | 7 |
| Apr 2026 | Barfoot & Thompson | 16.1K | 41.8% | 1 |
| Apr 2026 | Ray White | 10.4K | 27.1% | 2 |
| Apr 2026 | Bayleys | 5.8K | 15.1% | 3 |
| Apr 2026 | Harcourts | 5.1K | 13.4% | 4 |
| Apr 2026 | New Zealand Sotheby’s International Realty | 690 | 1.8% | 5 |
| Apr 2026 | Premium Real Estate | 280 | 0.73% | 6 |
| Apr 2026 | Iron Bridge Real Estate | 50 | 0.13% | 7 |
| May 2026 | Barfoot & Thompson | 16.1K | 40.7% | 1 |
| May 2026 | Ray White | 10.4K | 26.2% | 2 |
| May 2026 | Bayleys | 6.1K | 15.3% | 3 |
| May 2026 | Harcourts | 6K | 15.1% | 4 |
| May 2026 | New Zealand Sotheby’s International Realty | 640 | 1.6% | 5 |
| May 2026 | Premium Real Estate | 350 | 0.88% | 6 |
| May 2026 | Iron Bridge Real Estate | 50 | 0.13% | 7 |
| Jun 2026 | Barfoot & Thompson | 16K | 43.9% | 1 |
| Jun 2026 | Ray White | 8.6K | 23.6% | 2 |
| Jun 2026 | Bayleys | 5.7K | 15.7% | 3 |
| Jun 2026 | Harcourts | 5.2K | 14.2% | 4 |
| Jun 2026 | New Zealand Sotheby’s International Realty | 540 | 1.5% | 5 |
| Jun 2026 | Premium Real Estate | 370 | 1% | 6 |
| Jun 2026 | Iron Bridge Real Estate | 40 | 0.11% | 7 |
| Jul 2026 | Barfoot & Thompson | 13.3K | 40% | 1 |
| Jul 2026 | Ray White | 8.7K | 26.1% | 2 |
| Jul 2026 | Bayleys | 5.1K | 15.3% | 3 |
| Jul 2026 | Harcourts | 5K | 15.1% | 4 |
| Jul 2026 | New Zealand Sotheby’s International Realty | 710 | 2.1% | 5 |
| Jul 2026 | Premium Real Estate | 400 | 1.2% | 6 |
| Jul 2026 | Iron Bridge Real Estate | 30 | 0.09% | 7 |
| Aug 2026 | Barfoot & Thompson | 16K | 41.9% | 1 |
| Aug 2026 | Ray White | 10.3K | 26.8% | 2 |
| Aug 2026 | Bayleys | 5.7K | 14.8% | 3 |
| Aug 2026 | Harcourts | 5K | 13.2% | 4 |
| Aug 2026 | New Zealand Sotheby’s International Realty | 820 | 2.1% | 5 |
| Aug 2026 | Premium Real Estate | 400 | 1% | 6 |
| Aug 2026 | Iron Bridge Real Estate | 30 | 0.08% | 7 |
| Sep 2026 | Barfoot & Thompson | — | — | — |
| Sep 2026 | Bayleys | — | — | — |
| Sep 2026 | Harcourts | — | — | — |
| Sep 2026 | Iron Bridge Real Estate | — | — | — |
| Sep 2026 | New Zealand Sotheby’s International Realty | — | — | — |
| Sep 2026 | Premium Real Estate | — | — | — |
| Sep 2026 | Ray White | — | — | — |

## What is being compared

- **Barfoot & Thompson**: Measured on the search terms “barfoot & thompson”, “barfoot & thompson agents”, “barfoot & thompson new zealand”, “barfoot & thompson nz”, “barfoot & thompson property management”, “barfoot & thompson real estate”, “barfoot & thompson rentals”, “barfoot & thompson whangarei”, “barfoot and thompson”, “barfoot and thompson agents”, “barfoot and thompson houses for sale”, “barfoot and thompson real estate”, “barfoot and thompson real estate agents”, “barfoot and thompson whangarei”, “barfoot auckland”, “barfoot thompson” and “barfoot&thompson”, summed into one figure.
- **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys auckland”, “bayleys blenheim”, “bayleys blenheim nz”, “bayleys cambridge”, “bayleys co nz”, “bayleys gisborne”, “bayleys gisborne rentals”, “bayleys hamilton”, “bayleys hastings”, “bayleys houses for sale”, “bayleys kapiti”, “bayleys masterton”, “bayleys new zealand”, “bayleys nz”, “bayleys paraparaumu”, “bayleys property management”, “bayleys property management whanganui”, “bayleys real estate”, “bayleys real estate agents”, “bayleys real estate ashburton”, “bayleys real estate ashburton nz”, “bayleys real estate auckland”, “bayleys real estate blenheim”, “bayleys real estate blenheim nz”, “bayleys real estate hastings”, “bayleys real estate hastings nz”, “bayleys real estate kapiti”, “bayleys real estate masterton”, “bayleys real estate new zealand”, “bayleys real estate nz”, “bayleys real estate paraparaumu”, “bayleys real estate properties for sale”, “bayleys real estate queenstown”, “bayleys real estate rentals”, “bayleys real estate whakatane”, “bayleys real estate whanganui”, “bayleys realestate”, “bayleys rentals”, “bayleys rentals blenheim”, “bayleys rentals nz”, “bayleys timaru”, “bayleys wellington”, “bayleys whakatane”, “bayleys whanganui”, “bayleys whangarei” and “bayleys.co.nz”, summed into one figure.
- **Harcourts**: Measured on the search terms “harcourt's”, “harcourts”, “harcourts agents”, “harcourts ashburton”, “harcourts auckland”, “harcourts auckland rentals”, “harcourts blenheim”, “harcourts blenheim nz”, “harcourts blenheim rentals”, “harcourts christchurch”, “harcourts christchurch nz”, “harcourts hamilton”, “harcourts hastings”, “harcourts hastings nz”, “harcourts houses for sale”, “harcourts houses for sale ashburton”, “harcourts houses for sale blenheim”, “harcourts invercargill”, “harcourts new zealand”, “harcourts nz”, “harcourts property for sale”, “harcourts property management”, “harcourts real estate”, “harcourts real estate agents”, “harcourts real estate ashburton”, “harcourts real estate blenheim”, “harcourts real estate hastings”, “harcourts real estate rentals”, “harcourts rentals”, “harcourts rentals blenheim”, “harcourts rentals hastings”, “harcourts rotorua”, “harcourts rotorua rentals”, “harcourts taupo”, “harcourts tauranga”, “harcourts timaru”, “harcourts timaru nz”, “harcourts wellington”, “harcourts whakatane”, “harcourts whanganui”, “harcourts whangarei”, “harcourts.net”, “harcourtstaupo” and “harcourtswhangarei”, summed into one figure.
- **Iron Bridge Real Estate**: Measured on the search terms “iron bridge property”, “iron bridge real estate” and “ironbridge real estate”, summed into one figure.
- **New Zealand Sotheby’s International Realty**: Measured on the search terms “new zealand sotheby's”, “new zealand sotheby's international realty”, “new zealand sotheby's international realty cambridge”, “new zealand sothebys”, “nz sotheby's”, “nz sotheby's real estate”, “nz sothebys”, “nzsir”, “nzsothebysrealty.com”, “sotheby's auckland”, “sotheby's wellington”, “sothebys auckland” and “sothebys wellington”, summed into one figure.
- **Premium Real Estate**: Measured on the search terms “premium real estate”, “premium real estate auckland”, “premium real estate nz” and “premium real estate takapuna”, summed into one figure.
- **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure.

- [Barfoot & Thompson](/demand/nz/brands/barfoot-and-thompson)
- [Bayleys](/demand/nz/brands/bayleys)
- [Harcourts](/demand/nz/brands/harcourts)
- [Iron Bridge Real Estate](/demand/nz/brands/iron-bridge-real-estate)
- [New Zealand Sotheby’s International Realty](/demand/nz/brands/new-zealand-sothebys-international-realty)
- [Premium Real Estate](/demand/nz/brands/premium-real-estate)
- [Ray White](/demand/nz/brands/ray-white)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among auckland real estate agencies in New Zealand?

In August 2026, Barfoot & Thompson was the most searched among auckland real estate agencies in New Zealand, with an estimated 16K branded searches and 41.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Auckland real estate agencies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.