--- title: "Chapman Tripp vs Simpson Grierson: Which is searched more in New Zealand?" description: "Is Chapman Tripp or Simpson Grierson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/law-firms/compare/chapman-tripp-vs-simpson-grierson" publisher: "Brandwave" --- # Chapman Tripp vs Simpson Grierson: Which is searched more in New Zealand? Is Chapman Tripp or Simpson Grierson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chapman Tripp and Simpson Grierson - **Competitive set**: Auckland law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Chapman Tripp Share of Search**: 24.8% - **Simpson Grierson Share of Search**: 25.1% ## Is Chapman Tripp or Simpson Grierson more popular in search? - In September 2026, Chapman Tripp and Simpson Grierson were level in searches among Auckland law firms in New Zealand, with an estimated 1.6K branded searches each, at 24.8% and 25.1% of the total. - Simpson Grierson was ahead of Chapman Tripp in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chapman Tripp’s share of searches among Auckland law firms in New Zealand moved from 20.6% to 24.8%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Simpson Grierson’s share of searches among Auckland law firms in New Zealand moved from 30.4% to 25.1%, and its estimated monthly branded searches moved from 1.9K to 1.6K. ## Top Auckland law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Simpson Grierson appeared in all three answers. Chapman Tripp was mentioned in two out of three: in two of the three ChatGPT answers. Simpson Grierson was listed before Chapman Tripp in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Simpson Grierson | 1st | 3 of 3 | 3 of 3 | | Chapman Tripp | 2nd | 2 of 3 | 2 of 3 | | McVeagh Fleming | 3rd | 2 of 3 | 2 of 3 | | Jury Law | 4th | 2 of 3 | 2 of 3 | | Stainton Chellew | 5th | 3 of 3 | 3 of 3 | | Jackson Russell | Not ranked | 0 of 3 | 0 of 3 | | K3 Legal | Not ranked | 0 of 3 | 0 of 3 | | Nolen Walters | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland law firms - Asked ChatGPT "Which law firm should I hire in Auckland, New Zealand?": 1. McVeagh Fleming, 2. Jury Law, 3. Stainton Chellew, 4. Simpson Grierson - Asked ChatGPT "What are the best law firms in Auckland, New Zealand?": 1. Chapman Tripp, 2. Simpson Grierson, 3. Jury Law, 4. Stainton Chellew - Asked ChatGPT "What's the best law firm in Auckland, New Zealand for legal advice?": 1. Simpson Grierson, 2. Chapman Tripp, 3. McVeagh Fleming, 4. Stainton Chellew Not named in any answer: Jackson Russell, K3 Legal and Nolen Walters. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland law firms in September 2026? - In September 2026, Chapman Tripp gained share of searches among Auckland law firms in New Zealand, from 21.5% to 24.8%. - In September 2026, Simpson Grierson lost share of searches among Auckland law firms in New Zealand, from 25.9% to 25.1%. ## Month by month | Month | Chapman Tripp estimated searches | Chapman Tripp Share of Search | Chapman Tripp rank | Simpson Grierson estimated searches | Simpson Grierson Share of Search | Simpson Grierson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 20.6% | 3 | 1.9K | 30.4% | 1 | | Nov 2025 | 1.6K | 22.7% | 3 | 1.9K | 27.3% | 1 | | Dec 2025 | 1.3K | 23.1% | 3 | 1.3K | 23.5% | 2 | | Jan 2026 | 1.3K | 25% | 3 | 1.3K | 25.3% | 2 | | Feb 2026 | 1.6K | 22.7% | 3 | 1.9K | 27.4% | 1 | | Mar 2026 | 2.4K | 22.3% | 3 | 2.9K | 27.2% | 2 | | Apr 2026 | 1.6K | 24.1% | 3 | 1.6K | 24.3% | 2 | | May 2026 | 1.6K | 22.7% | 3 | 1.9K | 27.3% | 1 | | Jun 2026 | 1.3K | 19.9% | 3 | 1.9K | 29.5% | 1 | | Jul 2026 | 1.3K | 19.5% | 3 | 1.9K | 28.9% | 1 | | Aug 2026 | 1.6K | 21.5% | 3 | 1.9K | 25.9% | 2 | | Sep 2026 | 1.6K | 24.8% | 3 | 1.6K | 25.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Chapman Tripp’s and Simpson Grierson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chapman Tripp**: Measured on the search terms “Chapman Tripp” and “chapman tripp lawyers”, summed into one figure. - **Simpson Grierson**: Measured on the search terms “simpson and grierson”, “Simpson Grierson” and “simpson grierson lawyers”, summed into one figure. - [Chapman Tripp profile](/demand/nz/brands/chapman-tripp) - [Simpson Grierson profile](/demand/nz/brands/simpson-grierson) - [All Auckland law firms in New Zealand](/demand/nz/locations/auckland/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chapman Tripp or Simpson Grierson more popular in search? In September 2026, Chapman Tripp and Simpson Grierson were level in searches among Auckland law firms in New Zealand, with an estimated 1.6K branded searches each, at 24.8% and 25.1% of the total. ## Cite this page Brandwave. "Chapman Tripp vs Simpson Grierson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/law-firms/compare/chapman-tripp-vs-simpson-grierson This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/law-firms/compare/chapman-tripp-vs-simpson-grierson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.