--- title: "First Focus vs iT360: Which is searched more in New Zealand?" description: "Is First Focus or iT360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/auckland/it-service-providers/compare/first-focus-vs-it360" publisher: "Brandwave" --- # First Focus vs iT360: Which is searched more in New Zealand? Is First Focus or iT360 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: First Focus and iT360 - **Competitive set**: Auckland IT service providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **First Focus Share of Search**: 51.7% - **iT360 Share of Search**: 35% ## Is First Focus or iT360 more popular in search? - In September 2026, First Focus had more branded searches than iT360 among Auckland IT service providers in New Zealand. First Focus had about 310 branded searches, while iT360 had 210. First Focus made up 51.7% of all Auckland IT service provider searches we track, and iT360 accounted for 35%. - The lead changed hands 3 times in the 12 months ending September 2026: First Focus took it in May 2026, iT360 took it in July 2026, First Focus took it in August 2026. - Across the 12 months ending September 2026, First Focus’ share of searches among Auckland IT service providers in New Zealand moved from 6.7% to 51.7%, and its estimated monthly branded searches moved from 20 to 310. - Across the 12 months ending September 2026, iT360’s share of searches among Auckland IT service providers in New Zealand moved from 56.7% to 35%, and its estimated monthly branded searches moved from 170 to 210. ## Top Auckland IT service providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, First Focus and iT360 were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. iT360 was listed before First Focus in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | iT360 | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | First Focus | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ThinkConcepts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CodeBlue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about Auckland IT service providers - Asked ChatGPT "Which IT service provider should I hire in Auckland, New Zealand?": 1. iT360, 2. First Focus - Asked ChatGPT "What are the best IT service providers in Auckland, New Zealand?": 1. iT360, 2. First Focus - Asked ChatGPT "What's the best IT service provider in Auckland, New Zealand for a small business?": 1. iT360, 2. First Focus - Searched Google, AI Overview "it services auckland": named none of the brands we track - Searched Google, AI Overview "managed it services auckland": named none of the brands we track Not named in any answer: ThinkConcepts and CodeBlue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland IT service providers in September 2026? - In September 2026, First Focus gained share of searches among Auckland IT service providers in New Zealand, from 40% to 51.7%. - In September 2026, iT360 lost share of searches among Auckland IT service providers in New Zealand, from 38.2% to 35%. ## Month by month | Month | First Focus estimated searches | First Focus Share of Search | First Focus rank | iT360 estimated searches | iT360 Share of Search | iT360 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 6.7% | 4 | 170 | 56.7% | 1 | | Nov 2025 | 20 | 6.7% | 4 | 170 | 56.7% | 1 | | Dec 2025 | 20 | 8.3% | 3 | 140 | 58.3% | 1 | | Jan 2026 | 20 | 10% | 4 | 110 | 55% | 1 | | Feb 2026 | 20 | 7.1% | 4 | 170 | 60.7% | 1 | | Mar 2026 | 50 | 16.1% | 3 | 170 | 54.8% | 1 | | Apr 2026 | 50 | 16.1% | 3 | 170 | 54.8% | 1 | | May 2026 | 370 | 55.2% | 1 | 210 | 31.3% | 2 | | Jun 2026 | 200 | 46.5% | 1 | 140 | 32.6% | 2 | | Jul 2026 | 140 | 30.4% | 2 | 260 | 56.5% | 1 | | Aug 2026 | 220 | 40% | 1 | 210 | 38.2% | 2 | | Sep 2026 | 310 | 51.7% | 1 | 210 | 35% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using First Focus’ and iT360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **First Focus**: Measured on the search terms “first focus”, “first focus core”, “first focus it” and “firstfocus”, summed into one figure. - **iT360**: Measured on the search terms “it 360” and “it360”, summed into one figure. - [First Focus profile](/demand/nz/brands/first-focus) - [iT360 profile](/demand/nz/brands/it360) - [All Auckland IT service providers in New Zealand](/demand/nz/locations/auckland/it-service-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is First Focus or iT360 more popular in search? In September 2026, First Focus had more branded searches than iT360 among Auckland IT service providers in New Zealand. First Focus had about 310 branded searches, while iT360 had 210. First Focus made up 51.7% of all Auckland IT service provider searches we track, and iT360 accounted for 35%. ## Cite this page Brandwave. "First Focus vs iT360: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/auckland/it-service-providers/compare/first-focus-vs-it360 This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/auckland/it-service-providers/compare/first-focus-vs-it360. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.