--- title: "Bayleys vs Total Realty: Which is searched more in New Zealand?" description: "Is Bayleys or Total Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/ashburton/real-estate-agencies/compare/bayleys-vs-total-realty" publisher: "Brandwave" --- # Bayleys vs Total Realty: Which is searched more in New Zealand? Is Bayleys or Total Realty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ashburton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bayleys and Total Realty - **Competitive set**: Ashburton real estate agencies - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bayleys Share of Search**: 11.7% - **Total Realty Share of Search**: 3.9% ## Is Bayleys or Total Realty more popular in search? - In September 2026, Bayleys had more branded searches than Total Realty among Ashburton real estate agencies in New Zealand. Bayleys had about 240 branded searches, while Total Realty had 80. Bayleys made up 11.7% of all Ashburton real estate agency searches we track, and Total Realty accounted for 3.9%. - Bayleys was ahead of Total Realty in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bayleys’ share of searches among Ashburton real estate agencies in New Zealand moved from 11.6% to 11.7%, and its estimated monthly branded searches moved from 340 to 240. - Across the 12 months ending September 2026, Total Realty’s share of searches among Ashburton real estate agencies in New Zealand moved from 1.7% to 3.9%, and its estimated monthly branded searches moved from 50 to 80. ## Top Ashburton real estate agencies in ChatGPT and Google AI Overviews In three ChatGPT questions, Bayleys was mentioned in one out of three: in one of the three ChatGPT answers. Total Realty did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Harcourts | 1st | 3 of 3 | 3 of 3 | | Property Brokers | 2nd | 3 of 3 | 3 of 3 | | Ray White | 3rd | 3 of 3 | 3 of 3 | | Arizto | 4th | 2 of 3 | 2 of 3 | | McLeod Real Estate | 5th | 1 of 3 | 1 of 3 | | Bayleys | 6th | 1 of 3 | 1 of 3 | | Total Realty | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Ashburton real estate agencies - Asked ChatGPT "Which real estate agency should I shop at in Ashburton, New Zealand?": 1. Harcourts, 2. Ray White, 3. Property Brokers, 4. McLeod Real Estate - Asked ChatGPT "What are the best real estate agencies in Ashburton, New Zealand?": 1. Harcourts, 2. Property Brokers, 3. Ray White, 4. Arizto, 5. Bayleys - Asked ChatGPT "What's the best real estate agency in Ashburton, New Zealand for buying or selling a home?": 1. Harcourts, 2. Property Brokers, 3. Arizto, 4. Ray White Not named in any answer: Total Realty. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Ashburton real estate agencies in September 2026? - In September 2026, Bayleys overtook McLeod Real Estate to rank 4th among Ashburton real estate agencies in New Zealand, with 11.7% of the searches. - Total Realty’s share of searches among Ashburton real estate agencies in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.9% in September 2026. ## Month by month | Month | Bayleys estimated searches | Bayleys Share of Search | Bayleys rank | Total Realty estimated searches | Total Realty Share of Search | Total Realty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 340 | 11.6% | 4 | 50 | 1.7% | 7 | | Nov 2025 | 280 | 9.8% | 4 | 90 | 3.1% | 7 | | Dec 2025 | 190 | 8.4% | 4 | 30 | 1.3% | 7 | | Jan 2026 | 270 | 9.5% | 4 | 30 | 1.1% | 7 | | Feb 2026 | 290 | 10% | 5 | 80 | 2.7% | 7 | | Mar 2026 | 290 | 10.7% | 4 | 60 | 2.2% | 7 | | Apr 2026 | 220 | 10.4% | 4 | 30 | 1.4% | 7 | | May 2026 | 200 | 9.2% | 5 | 50 | 2.3% | 7 | | Jun 2026 | 190 | 9.6% | 6 | 50 | 2.5% | 7 | | Jul 2026 | 250 | 12.1% | 5 | 60 | 2.9% | 7 | | Aug 2026 | 230 | 10.4% | 5 | 80 | 3.6% | 7 | | Sep 2026 | 240 | 11.7% | 4 | 80 | 3.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Bayleys’ and Total Realty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bayleys**: Measured on the search terms “bayley's real estate”, “bayleys”, “bayleys ashburton”, “bayleys blenheim”, “bayleys property management”, “bayleys real estate”, “bayleys realestate”, “bayleys rentals” and “bayleys whangarei”, summed into one figure. - **Total Realty**: Measured on the search terms “total realty”, “total realty ashburton” and “totalrealty”, summed into one figure. - [Bayleys profile](/demand/nz/brands/bayleys) - [Total Realty profile](/demand/nz/brands/total-realty) - [All Ashburton real estate agencies in New Zealand](/demand/nz/locations/ashburton/real-estate-agencies): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bayleys or Total Realty more popular in search? In September 2026, Bayleys had more branded searches than Total Realty among Ashburton real estate agencies in New Zealand. Bayleys had about 240 branded searches, while Total Realty had 80. Bayleys made up 11.7% of all Ashburton real estate agency searches we track, and Total Realty accounted for 3.9%. ## Cite this page Brandwave. "Bayleys vs Total Realty: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/locations/ashburton/real-estate-agencies/compare/bayleys-vs-total-realty This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/ashburton/real-estate-agencies/compare/bayleys-vs-total-realty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.