--- title: "Ashburton funeral directors in New Zealand: Which brands are most popular in search?" description: "Compare Ashburton funeral directors using branded searches made in Ashburton. Share of Search among Paterson's Funeral Services, Memory Funerals and Galbraith Funeral Services, the ashburton funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/locations/ashburton/funeral-directors" publisher: "Brandwave" --- # Ashburton funeral directors in New Zealand: Which brands are most popular in search? Compare Ashburton funeral directors using branded searches made in Ashburton. Share of Search among Paterson's Funeral Services, Memory Funerals and Galbraith Funeral Services, the ashburton funeral directors Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Ashburton funeral directors - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Paterson's Funeral Services, 73.2% ## Which brand is most popular in search among ashburton funeral directors in New Zealand? - In August 2026, Paterson's Funeral Services was the most searched among ashburton funeral directors in New Zealand, with an estimated 300 branded searches and 73.2% estimated Share of Search within this set. - Memory Funerals is in 2nd place, 48.8 percentage points behind at 24.4% Share of Search. - Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand increased from 66.7% to 73.2%. - Across the 11 months ending August 2026, Memory Funerals’ estimated Share of Search among ashburton funeral directors in New Zealand decreased from 31% to 24.4%. - Across the 11 months ending August 2026, Paterson's Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 76.7% in January 2026 and was lowest at 63.5% in December 2025. - Across the 11 months ending August 2026, Memory Funerals’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 36.5% in December 2025 and was lowest at 23.3% in January 2026. - Across the 11 months ending August 2026, Galbraith Funeral Services’ estimated Share of Search among ashburton funeral directors in New Zealand peaked at 2.9% in November 2025 and was lowest at 0% in December 2025. - Across the 11 months ending August 2026, Galbraith Funeral Services held steady: its estimated Share of Search among ashburton funeral directors in New Zealand moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Paterson's Funeral Services vs Memory Funerals: compare search popularity](/demand/nz/compare/memory-funerals-vs-paterson-s-funeral-services): 73.2% against 24.4% Share of Search. - [Paterson's Funeral Services vs Galbraith Funeral Services: compare search popularity](/demand/nz/compare/galbraith-funeral-services-vs-paterson-s-funeral-services): 73.2% against 2.4% Share of Search. - [Memory Funerals vs Galbraith Funeral Services: compare search popularity](/demand/nz/compare/galbraith-funeral-services-vs-memory-funerals): 24.4% against 2.4% Share of Search. ## How did search popularity change for New Zealand ashburton funeral directors in August 2026? - In August 2026, Paterson's Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 66.7% to 73.2%. - In August 2026, Galbraith Funeral Services gained estimated Share of Search among ashburton funeral directors in New Zealand, from 0% to 2.4%. - In August 2026, Memory Funerals lost estimated Share of Search among ashburton funeral directors in New Zealand, from 33.3% to 24.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Paterson's Funeral Services | 73.2% | 300 | +7.1% | Paterson's Funeral Services | | 2 | Memory Funerals | 24.4% | 100 | -28.6% | Memory Funerals | | 3 | Galbraith Funeral Services | 2.4% | 10 | — | Galbraith Funeral Services | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Paterson's Funeral Services | 280 | 66.7% | 1 | | Oct 2025 | Memory Funerals | 130 | 31% | 2 | | Oct 2025 | Galbraith Funeral Services | 10 | 2.4% | 3 | | Nov 2025 | Paterson's Funeral Services | 250 | 73.5% | 1 | | Nov 2025 | Memory Funerals | 80 | 23.5% | 2 | | Nov 2025 | Galbraith Funeral Services | 10 | 2.9% | 3 | | Dec 2025 | Paterson's Funeral Services | 330 | 63.5% | 1 | | Dec 2025 | Memory Funerals | 190 | 36.5% | 2 | | Dec 2025 | Galbraith Funeral Services | 0 | 0% | 3 | | Jan 2026 | Paterson's Funeral Services | 460 | 76.7% | 1 | | Jan 2026 | Memory Funerals | 140 | 23.3% | 2 | | Jan 2026 | Galbraith Funeral Services | 0 | 0% | 3 | | Feb 2026 | Paterson's Funeral Services | 260 | 74.3% | 1 | | Feb 2026 | Memory Funerals | 90 | 25.7% | 2 | | Feb 2026 | Galbraith Funeral Services | 0 | 0% | 3 | | Mar 2026 | Paterson's Funeral Services | 350 | 74.5% | 1 | | Mar 2026 | Memory Funerals | 110 | 23.4% | 2 | | Mar 2026 | Galbraith Funeral Services | 10 | 2.1% | 3 | | Apr 2026 | Paterson's Funeral Services | 260 | 65% | 1 | | Apr 2026 | Memory Funerals | 140 | 35% | 2 | | Apr 2026 | Galbraith Funeral Services | 0 | 0% | 3 | | May 2026 | Paterson's Funeral Services | 310 | 64.6% | 1 | | May 2026 | Memory Funerals | 160 | 33.3% | 2 | | May 2026 | Galbraith Funeral Services | 10 | 2.1% | 3 | | Jun 2026 | Paterson's Funeral Services | 240 | 66.7% | 1 | | Jun 2026 | Memory Funerals | 120 | 33.3% | 2 | | Jun 2026 | Galbraith Funeral Services | 0 | 0% | 3 | | Jul 2026 | Paterson's Funeral Services | 280 | 66.7% | 1 | | Jul 2026 | Memory Funerals | 140 | 33.3% | 2 | | Jul 2026 | Galbraith Funeral Services | 0 | 0% | 3 | | Aug 2026 | Paterson's Funeral Services | 300 | 73.2% | 1 | | Aug 2026 | Memory Funerals | 100 | 24.4% | 2 | | Aug 2026 | Galbraith Funeral Services | 10 | 2.4% | 3 | | Sep 2026 | Galbraith Funeral Services | — | — | — | | Sep 2026 | Memory Funerals | — | — | — | | Sep 2026 | Paterson's Funeral Services | — | — | — | ## What is being compared - **Galbraith Funeral Services**: Measured on the search term “galbraith funeral services”. - **Memory Funerals**: Measured on the search terms “memory funerals” and “memory funerals ashburton”, summed into one figure. - **Paterson's Funeral Services**: Measured on the search terms “paterson's funeral services”, “paterson's funeral services ashburton”, “patersons funeral services” and “patersons funeral services ashburton”, summed into one figure. - [Galbraith Funeral Services](/demand/nz/brands/galbraith-funeral-services) - [Memory Funerals](/demand/nz/brands/memory-funerals) - [Paterson's Funeral Services](/demand/nz/brands/paterson-s-funeral-services) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among ashburton funeral directors in New Zealand? In August 2026, Paterson's Funeral Services was the most searched among ashburton funeral directors in New Zealand, with an estimated 300 branded searches and 73.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Ashburton funeral directors in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/ashburton/funeral-directors This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/ashburton/funeral-directors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.