---
title: "Ashburton accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Ashburton accounting firms using branded searches made in Ashburton. Share of Search among Brophy Knight, KPMG, Leech & Partners, SBA, Gabites and Lynda Stevenson Chartered Accountants, the ashburton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/locations/ashburton/accounting-firms"
publisher: "Brandwave"
---

# Ashburton accounting firms in New Zealand: Which brands are most popular in search?

Compare Ashburton accounting firms using branded searches made in Ashburton. Share of Search among Brophy Knight, KPMG, Leech & Partners, SBA, Gabites and Lynda Stevenson Chartered Accountants, the ashburton accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Ashburton accounting firms
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Brophy Knight, 28.9%

## Which brand is most popular in search among ashburton accounting firms in New Zealand?

- In August 2026, Brophy Knight was the most searched among ashburton accounting firms in New Zealand, with an estimated 130 branded searches and 28.9% estimated Share of Search within this set.
- KPMG is in 2nd place, 6.7 percentage points behind at 22.2% Share of Search.
- Across the 11 months ending August 2026, Brophy Knight’s estimated Share of Search among ashburton accounting firms in New Zealand decreased from 31.1% to 28.9%.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand increased from 15.6% to 22.2%.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand increased from 20% to 22.2%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among ashburton accounting firms in New Zealand increased from 11.1% to 13.3%.
- Across the 11 months ending August 2026, Gabites’ estimated Share of Search among ashburton accounting firms in New Zealand decreased from 17.8% to 11.1%.
- Across the 11 months ending August 2026, Lynda Stevenson Chartered Accountants’ estimated Share of Search among ashburton accounting firms in New Zealand decreased from 4.4% to 2.2%.
- Across the 11 months ending August 2026, Brophy Knight’s estimated Share of Search among ashburton accounting firms in New Zealand peaked at 36.7% in February 2026 and was lowest at 21.4% in April 2026.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among ashburton accounting firms in New Zealand peaked at 27.3% in May 2026 and was lowest at 15.6% in October 2025.
- Across the 11 months ending August 2026, Leech & Partners’ estimated Share of Search among ashburton accounting firms in New Zealand peaked at 22.2% in August 2026 and was lowest at 12.5% in March 2026.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among ashburton accounting firms in New Zealand peaked at 20.5% in July 2026 and was lowest at 10.2% in February 2026.
- Across the 11 months ending August 2026, Gabites’ estimated Share of Search among ashburton accounting firms in New Zealand peaked at 19% in April 2026 and was lowest at 11.1% in August 2026.
- Across the 11 months ending August 2026, Lynda Stevenson Chartered Accountants’ estimated Share of Search among ashburton accounting firms in New Zealand peaked at 4.5% in May 2026 and was lowest at 2% in February 2026.
- Across the 11 months ending August 2026, KPMG rose from 4th to 2nd among ashburton accounting firms in New Zealand.
- Across the 11 months ending August 2026, Leech & Partners fell from 2nd to 3rd among ashburton accounting firms in New Zealand.
- Across the 11 months ending August 2026, SBA rose from 5th to 4th among ashburton accounting firms in New Zealand.
- Across the 11 months ending August 2026, Gabites fell from 3rd to 5th among ashburton accounting firms in New Zealand.

## Compare search popularity between leading brands

- [Brophy Knight vs KPMG: compare search popularity](/demand/nz/compare/brophy-knight-vs-kpmg-new-zealand): 28.9% against 22.2% Share of Search.
- [Brophy Knight vs Leech & Partners: compare search popularity](/demand/nz/compare/brophy-knight-vs-leech-partners): 28.9% against 22.2% Share of Search.
- [Brophy Knight vs SBA: compare search popularity](/demand/nz/compare/brophy-knight-vs-sba): 28.9% against 13.3% Share of Search.
- [Brophy Knight vs Gabites: compare search popularity](/demand/nz/compare/brophy-knight-vs-gabites): 28.9% against 11.1% Share of Search.
- [KPMG vs Leech & Partners: compare search popularity](/demand/nz/compare/kpmg-new-zealand-vs-leech-partners): 22.2% Share of Search each.
- [KPMG vs SBA: compare search popularity](/demand/nz/compare/kpmg-new-zealand-vs-sba): 22.2% against 13.3% Share of Search.
- [KPMG vs Gabites: compare search popularity](/demand/nz/compare/gabites-vs-kpmg-new-zealand): 22.2% against 11.1% Share of Search.
- [Leech & Partners vs SBA: compare search popularity](/demand/nz/compare/leech-partners-vs-sba): 22.2% against 13.3% Share of Search.
- [Leech & Partners vs Gabites: compare search popularity](/demand/nz/compare/gabites-vs-leech-partners): 22.2% against 11.1% Share of Search.
- [SBA vs Gabites: compare search popularity](/demand/nz/compare/gabites-vs-sba): 13.3% against 11.1% Share of Search.

## How did search popularity change for New Zealand ashburton accounting firms in August 2026?

- In August 2026, Leech & Partners overtook Gabites to rank 3rd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, KPMG overtook SBA to rank 2nd among ashburton accounting firms in New Zealand, at 22.2%.
- In August 2026, Brophy Knight gained estimated Share of Search among ashburton accounting firms in New Zealand, from 28.2% to 28.9%.
- In August 2026, SBA lost estimated Share of Search among ashburton accounting firms in New Zealand, from 20.5% to 13.3%.
- In August 2026, Gabites lost estimated Share of Search among ashburton accounting firms in New Zealand, from 15.4% to 11.1%.
- Estimated monthly branded searches for Lynda Stevenson Chartered Accountants in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Brophy Knight | 28.9% | 130 | +18.2% | Brophy Knight |
| 2 | KPMG | 22.2% | 100 | +42.9% | KPMG |
| 3 | Leech & Partners | 22.2% | 100 | +66.7% | Leech & Partners |
| 4 | SBA | 13.3% | 60 | -25.0% | SBA |
| 5 | Gabites | 11.1% | 50 | -16.7% | Gabites |
| 6 | Lynda Stevenson Chartered Accountants | 2.2% | 10 | 0.0% | Lynda Stevenson Chartered Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Brophy Knight | 140 | 31.1% | 1 |
| Oct 2025 | Leech & Partners | 90 | 20% | 2 |
| Oct 2025 | Gabites | 80 | 17.8% | 3 |
| Oct 2025 | KPMG | 70 | 15.6% | 4 |
| Oct 2025 | SBA | 50 | 11.1% | 5 |
| Oct 2025 | Lynda Stevenson Chartered Accountants | 20 | 4.4% | 6 |
| Nov 2025 | Brophy Knight | 140 | 31.1% | 1 |
| Nov 2025 | SBA | 90 | 20% | 2 |
| Nov 2025 | Gabites | 70 | 15.6% | 3 |
| Nov 2025 | KPMG | 70 | 15.6% | 4 |
| Nov 2025 | Leech & Partners | 60 | 13.3% | 5 |
| Nov 2025 | Lynda Stevenson Chartered Accountants | 20 | 4.4% | 6 |
| Dec 2025 | Brophy Knight | 110 | 25.6% | 1 |
| Dec 2025 | KPMG | 100 | 23.3% | 2 |
| Dec 2025 | Leech & Partners | 80 | 18.6% | 3 |
| Dec 2025 | Gabites | 70 | 16.3% | 4 |
| Dec 2025 | SBA | 60 | 14% | 5 |
| Dec 2025 | Lynda Stevenson Chartered Accountants | 10 | 2.3% | 6 |
| Jan 2026 | Brophy Knight | 120 | 25% | 1 |
| Jan 2026 | KPMG | 110 | 22.9% | 2 |
| Jan 2026 | SBA | 90 | 18.8% | 3 |
| Jan 2026 | Gabites | 80 | 16.7% | 4 |
| Jan 2026 | Leech & Partners | 70 | 14.6% | 5 |
| Jan 2026 | Lynda Stevenson Chartered Accountants | 10 | 2.1% | 6 |
| Feb 2026 | Brophy Knight | 180 | 36.7% | 1 |
| Feb 2026 | Gabites | 90 | 18.4% | 2 |
| Feb 2026 | KPMG | 80 | 16.3% | 3 |
| Feb 2026 | Leech & Partners | 80 | 16.3% | 4 |
| Feb 2026 | SBA | 50 | 10.2% | 5 |
| Feb 2026 | Lynda Stevenson Chartered Accountants | 10 | 2% | 6 |
| Mar 2026 | Brophy Knight | 190 | 29.7% | 1 |
| Mar 2026 | KPMG | 150 | 23.4% | 2 |
| Mar 2026 | Gabites | 110 | 17.2% | 3 |
| Mar 2026 | SBA | 90 | 14.1% | 4 |
| Mar 2026 | Leech & Partners | 80 | 12.5% | 5 |
| Mar 2026 | Lynda Stevenson Chartered Accountants | 20 | 3.1% | 6 |
| Apr 2026 | KPMG | 100 | 23.8% | 1 |
| Apr 2026 | Brophy Knight | 90 | 21.4% | 2 |
| Apr 2026 | Gabites | 80 | 19% | 3 |
| Apr 2026 | Leech & Partners | 80 | 19% | 4 |
| Apr 2026 | SBA | 60 | 14.3% | 5 |
| Apr 2026 | Lynda Stevenson Chartered Accountants | 10 | 2.4% | 6 |
| May 2026 | KPMG | 120 | 27.3% | 1 |
| May 2026 | Brophy Knight | 110 | 25% | 2 |
| May 2026 | SBA | 80 | 18.2% | 3 |
| May 2026 | Leech & Partners | 60 | 13.6% | 4 |
| May 2026 | Gabites | 50 | 11.4% | 5 |
| May 2026 | Lynda Stevenson Chartered Accountants | 20 | 4.5% | 6 |
| Jun 2026 | Brophy Knight | 130 | 28.3% | 1 |
| Jun 2026 | KPMG | 110 | 23.9% | 2 |
| Jun 2026 | Leech & Partners | 90 | 19.6% | 3 |
| Jun 2026 | Gabites | 60 | 13% | 4 |
| Jun 2026 | SBA | 60 | 13% | 5 |
| Jun 2026 | Lynda Stevenson Chartered Accountants | 10 | 2.2% | 6 |
| Jul 2026 | Brophy Knight | 110 | 28.2% | 1 |
| Jul 2026 | SBA | 80 | 20.5% | 2 |
| Jul 2026 | KPMG | 70 | 17.9% | 3 |
| Jul 2026 | Gabites | 60 | 15.4% | 4 |
| Jul 2026 | Leech & Partners | 60 | 15.4% | 5 |
| Jul 2026 | Lynda Stevenson Chartered Accountants | 10 | 2.6% | 6 |
| Aug 2026 | Brophy Knight | 130 | 28.9% | 1 |
| Aug 2026 | KPMG | 100 | 22.2% | 2 |
| Aug 2026 | Leech & Partners | 100 | 22.2% | 3 |
| Aug 2026 | SBA | 60 | 13.3% | 4 |
| Aug 2026 | Gabites | 50 | 11.1% | 5 |
| Aug 2026 | Lynda Stevenson Chartered Accountants | 10 | 2.2% | 6 |
| Sep 2026 | Brophy Knight | — | — | — |
| Sep 2026 | Gabites | — | — | — |
| Sep 2026 | KPMG | — | — | — |
| Sep 2026 | Leech & Partners | — | — | — |
| Sep 2026 | Lynda Stevenson Chartered Accountants | — | — | — |
| Sep 2026 | SBA | — | — | — |

## What is being compared

- **Brophy Knight**: Measured on the search terms “brophy knight”, “brophy knight accountants” and “brophy knight ashburton”, summed into one figure.
- **Gabites**: Measured on the search terms “gabites”, “gabites accountants”, “gabites ashburton” and “gabites chartered accountants”, summed into one figure.
- **KPMG**: Measured on the search terms “kpmg”, “kpmg accountants”, “kpmg accounting”, “kpmg ashburton”, “KPMG Auckland”, “kpmg auckland jobs”, “kpmg chartered accountants”, “KPMG Christchurch”, “KPMG Hamilton”, “kpmg near me”, “KPMG New Zealand”, “KPMG NZ”, “KPMG Tauranga”, “kpmg timaru” and “KPMG Wellington”, summed into one figure.
- **Leech & Partners**: Measured on the search terms “leech & partners”, “leech & partners ashburton”, “leech and partners” and “leech and partners ashburton”, summed into one figure.
- **Lynda Stevenson Chartered Accountants**: Measured on the search term “lynda stevenson”.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.

- [Brophy Knight](/demand/nz/brands/brophy-knight)
- [Gabites](/demand/nz/brands/gabites)
- [KPMG](/demand/nz/brands/kpmg-new-zealand)
- [Leech & Partners](/demand/nz/brands/leech-partners)
- [Lynda Stevenson Chartered Accountants](/demand/nz/brands/lynda-stevenson-chartered-accountants)
- [SBA](/demand/nz/brands/sba)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among ashburton accounting firms in New Zealand?

In August 2026, Brophy Knight was the most searched among ashburton accounting firms in New Zealand, with an estimated 130 branded searches and 28.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Ashburton accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/locations/ashburton/accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/locations/ashburton/accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.