--- title: "WÜSTHOF vs ZWILLING: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, WÜSTHOF or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/wusthof-vs-zwilling" publisher: "Brandwave" --- # WÜSTHOF vs ZWILLING: Which is more popular by branded search in New Zealand? Which is more popular in search, WÜSTHOF or ZWILLING? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: WÜSTHOF and ZWILLING - **Competitive set**: Kitchen knife brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **WÜSTHOF Share of Search**: 22.6% - **ZWILLING Share of Search**: 7.4% ## Which is more popular in search, WÜSTHOF or ZWILLING? - In August 2026, WÜSTHOF had more branded searches than ZWILLING among kitchen knife brands in New Zealand. WÜSTHOF was estimated to have 1.5K branded searches compared to ZWILLING’s 500, and held a 22.6% Share of Search versus ZWILLING’s 7.4%. - WÜSTHOF was ahead of ZWILLING in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand moved from 13.4% to 22.6%, and its estimated monthly branded searches moved from 640 to 1.5K. - Across the 11 months ending August 2026, ZWILLING’s estimated Share of Search among kitchen knife brands in New Zealand moved from 8.4% to 7.4%, and its estimated monthly branded searches moved from 400 to 500. ## How did search popularity change for New Zealand kitchen knife brands in August 2026? - In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%. - In August 2026, ZWILLING lost estimated Share of Search among kitchen knife brands in New Zealand, from 8.3% to 7.4%. ## Month by month | Month | WÜSTHOF estimated searches | WÜSTHOF Share of Search | WÜSTHOF rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 13.4% | 2 | 400 | 8.4% | 4 | | Nov 2025 | 820 | 13.1% | 2 | 530 | 8.5% | 4 | | Dec 2025 | 920 | 12.3% | 2 | 580 | 7.8% | 4 | | Jan 2026 | 730 | 14% | 2 | 390 | 7.5% | 5 | | Feb 2026 | 890 | 21.1% | 2 | 320 | 7.6% | 5 | | Mar 2026 | 980 | 20.8% | 2 | 390 | 8.3% | 5 | | Apr 2026 | 1.1K | 22.4% | 2 | 570 | 11.3% | 3 | | May 2026 | 1.4K | 26.4% | 2 | 540 | 10.3% | 3 | | Jun 2026 | 1.3K | 24.7% | 2 | 490 | 9.1% | 4 | | Jul 2026 | 2K | 28.1% | 2 | 590 | 8.3% | 4 | | Aug 2026 | 1.5K | 22.6% | 2 | 500 | 7.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using WÜSTHOF’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **WÜSTHOF**: Measured on the search terms “8 wusthof classic chef knife”, “classic wusthof chef knife”, “knife set wusthof”, “wusthof”, “wusthof chef knife”, “wusthof classic”, “wusthof classic 8 inch chefs knife”, “wusthof com”, “wusthof kitchen knives”, “wusthof knife”, “wusthof near me”, “wusthof nz” and “wusthof online”, summed into one figure. - **ZWILLING**: Measured on the search terms “zwilling”, “zwilling chef knife”, “zwilling com”, “zwilling knife”, “zwilling knife set”, “zwilling near me”, “zwilling nz” and “zwilling online”, summed into one figure. - [WÜSTHOF profile](/demand/nz/brands/wusthof) - [ZWILLING profile](/demand/nz/brands/zwilling) - [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, WÜSTHOF or ZWILLING? In August 2026, WÜSTHOF had more branded searches than ZWILLING among kitchen knife brands in New Zealand. WÜSTHOF was estimated to have 1.5K branded searches compared to ZWILLING’s 500, and held a 22.6% Share of Search versus ZWILLING’s 7.4%. ## Cite this page Brandwave. "WÜSTHOF vs ZWILLING: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/wusthof-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wusthof-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.