---
title: "WorkflowMax vs Wrike: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, WorkflowMax or Wrike? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/workflowmax-vs-wrike"
publisher: "Brandwave"
---

# WorkflowMax vs Wrike: Which is more popular by branded search in New Zealand?

Which is more popular in search, WorkflowMax or Wrike? Compare estimated monthly branded-search demand and Share of Search inside the Project management software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: WorkflowMax and Wrike
- **Competitive set**: Project management software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **WorkflowMax Share of Search**: 8.3%
- **Wrike Share of Search**: 0.69%

## Which is more popular in search, WorkflowMax or Wrike?

- In August 2026, WorkflowMax had more branded searches than Wrike among project management software in New Zealand. WorkflowMax was estimated to have 3.6K branded searches compared to Wrike’s 300, and held an 8.3% Share of Search versus Wrike’s 0.69%.
- WorkflowMax was ahead of Wrike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, WorkflowMax’s estimated Share of Search among project management software in New Zealand moved from 8% to 8.3%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 11 months ending August 2026, Wrike’s estimated Share of Search among project management software in New Zealand moved from 0.77% to 0.69%, and its estimated monthly branded searches moved from 350 to 300.

## How did search popularity change for New Zealand project management software in August 2026?

- Estimated monthly branded searches for Wrike in New Zealand fell 14.3% over 11 measured months, from 350 to 300 in August 2026.

## Month by month

| Month | WorkflowMax estimated searches | WorkflowMax Share of Search | WorkflowMax rank | Wrike estimated searches | Wrike Share of Search | Wrike rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.6K | 8% | 5 | 350 | 0.77% | 8 |
| Nov 2025 | 4.4K | 10.6% | 3 | 360 | 0.86% | 8 |
| Dec 2025 | 2.9K | 9.3% | 3 | 250 | 0.79% | 8 |
| Jan 2026 | 2.9K | 7.3% | 4 | 310 | 0.77% | 8 |
| Feb 2026 | 3.6K | 6.9% | 4 | 380 | 0.73% | 8 |
| Mar 2026 | 4.4K | 7.9% | 4 | 360 | 0.64% | 8 |
| Apr 2026 | 3.6K | 7.9% | 4 | 360 | 0.79% | 8 |
| May 2026 | 3.6K | 7.3% | 4 | 290 | 0.58% | 9 |
| Jun 2026 | 4.4K | 9.2% | 3 | 300 | 0.62% | 9 |
| Jul 2026 | 3.6K | 8.3% | 4 | 280 | 0.64% | 9 |
| Aug 2026 | 3.6K | 8.3% | 4 | 300 | 0.69% | 9 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using WorkflowMax’s and Wrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **WorkflowMax**: Measured on the search terms “workflowmax”, “workflowmax app”, “workflowmax com” and “workflowmax project management”, summed into one figure.
- **Wrike**: Measured on the search terms “wrike”, “wrike app”, “wrike com”, “wrike online”, “wrike project management” and “wrike software”, summed into one figure.

- [WorkflowMax profile](/demand/nz/brands/workflowmax)
- [Wrike profile](/demand/nz/brands/wrike)
- [All project management software in New Zealand](/demand/nz/categories/nz-project-management-software): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, WorkflowMax or Wrike?

In August 2026, WorkflowMax had more branded searches than Wrike among project management software in New Zealand. WorkflowMax was estimated to have 3.6K branded searches compared to Wrike’s 300, and held an 8.3% Share of Search versus Wrike’s 0.69%.

## Cite this page

Brandwave. "WorkflowMax vs Wrike: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/workflowmax-vs-wrike

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/workflowmax-vs-wrike. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.