--- title: "Windsor Hardware vs Yale: Which is searched more in New Zealand?" description: "Is Windsor Hardware or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/windsor-hardware-vs-yale" publisher: "Brandwave" --- # Windsor Hardware vs Yale: Which is searched more in New Zealand? Is Windsor Hardware or Yale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Door handle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Windsor Hardware and Yale - **Competitive set**: Door handle brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Windsor Hardware Share of Search**: 36.5% - **Yale Share of Search**: 36.5% ## Is Windsor Hardware or Yale more popular in search? - In September 2026, Windsor Hardware and Yale were level in searches among door handle brands in New Zealand, with an estimated 720 branded searches each, at 36.5% of the total each. - The lead changed hands 2 times in the 12 months ending September 2026: Yale took it in December 2025, Windsor Hardware took it in February 2026. - Across the 12 months ending September 2026, Windsor Hardware’s share of searches among door handle brands in New Zealand moved from 39.6% to 36.5%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Yale’s share of searches among door handle brands in New Zealand moved from 32.4% to 36.5%, and its estimated monthly branded searches held steady at 720. ## Top door handle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Windsor Hardware was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Yale was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Windsor Hardware was listed before Yale in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Windsor Hardware | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lockwood | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Halliday + Baillie | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gainsborough | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Yale | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about door handle brands - Asked ChatGPT "Which door handle brand should I buy in New Zealand?": 1. Lockwood, 2. Windsor Hardware, 3. Halliday + Baillie - Asked ChatGPT "What are the best door handle brands in New Zealand?": 1. Windsor Hardware, 2. Lockwood, 3. Gainsborough, 4. Yale - Asked ChatGPT "What's the best door handle brand in New Zealand for a home renovation?": 1. Windsor Hardware, 2. Halliday + Baillie - Searched Google, AI Overview "door handles nz": 1. Windsor Hardware - Searched Google, AI Overview "interior door handles": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand door handle brands in September 2026? - In September 2026, Windsor Hardware gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. - In September 2026, Yale gained share of searches among door handle brands in New Zealand, from 34.8% to 36.5%. ## Month by month | Month | Windsor Hardware estimated searches | Windsor Hardware Share of Search | Windsor Hardware rank | Yale estimated searches | Yale Share of Search | Yale rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 39.6% | 1 | 720 | 32.4% | 2 | | Nov 2025 | 880 | 39.6% | 1 | 720 | 32.4% | 2 | | Dec 2025 | 480 | 28.9% | 2 | 720 | 43.4% | 1 | | Jan 2026 | 590 | 33.5% | 2 | 720 | 40.9% | 1 | | Feb 2026 | 720 | 38.9% | 1 | 590 | 31.9% | 2 | | Mar 2026 | 880 | 41.7% | 1 | 590 | 28% | 2 | | Apr 2026 | 720 | 38.3% | 1 | 720 | 38.3% | 2 | | May 2026 | 720 | 36.5% | 1 | 720 | 36.5% | 2 | | Jun 2026 | 880 | 39.3% | 1 | 720 | 32.1% | 2 | | Jul 2026 | 720 | 36.5% | 1 | 720 | 36.5% | 2 | | Aug 2026 | 720 | 34.8% | 1 | 720 | 34.8% | 2 | | Sep 2026 | 720 | 36.5% | 1 | 720 | 36.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Windsor Hardware’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Windsor Hardware**: Measured on the search term “windsor hardware”. - **Yale**: Measured on the search term “yale lock”. - [Windsor Hardware profile](/demand/nz/brands/windsor-hardware) - [Yale profile](/demand/nz/brands/yale) - [All door handle brands in New Zealand](/demand/nz/categories/nz-door-handle-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Windsor Hardware or Yale more popular in search? In September 2026, Windsor Hardware and Yale were level in searches among door handle brands in New Zealand, with an estimated 720 branded searches each, at 36.5% of the total each. ## Cite this page Brandwave. "Windsor Hardware vs Yale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/windsor-hardware-vs-yale This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/windsor-hardware-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.