--- title: "Wiltshire vs Zyliss: Which is searched more in New Zealand?" description: "Is Wiltshire or Zyliss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/wiltshire-vs-zyliss" publisher: "Brandwave" --- # Wiltshire vs Zyliss: Which is searched more in New Zealand? Is Wiltshire or Zyliss more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen utensil brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wiltshire and Zyliss - **Competitive set**: Kitchen utensil brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Wiltshire Share of Search**: 44.2% - **Zyliss Share of Search**: 4.3% ## Is Wiltshire or Zyliss more popular in search? - In September 2026, Wiltshire had more branded searches than Zyliss among kitchen utensil brands in New Zealand. Wiltshire had about 720 branded searches, while Zyliss had 70. Wiltshire made up 44.2% of all kitchen utensil brand searches we track, and Zyliss accounted for 4.3%. - Wiltshire was ahead of Zyliss in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Wiltshire’s share of searches among kitchen utensil brands in New Zealand moved from 39.1% to 44.2%, and its estimated monthly branded searches moved from 590 to 720. - Across the 12 months ending September 2026, Zyliss’ share of searches among kitchen utensil brands in New Zealand moved from 7.9% to 4.3%, and its estimated monthly branded searches moved from 120 to 70. ## Top kitchen utensil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wiltshire was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Zyliss was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wiltshire was listed before Zyliss in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | OXO | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Joseph Joseph | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wiltshire | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Avanti Homewares | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Zyliss | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about kitchen utensil brands - Asked ChatGPT "Which kitchen utensil brand should I buy in New Zealand?": 1. OXO, 2. Joseph Joseph, 3. Wiltshire, 4. Avanti Homewares - Asked ChatGPT "What are the best kitchen utensil brands in New Zealand?": 1. OXO, 2. Joseph Joseph, 3. Avanti Homewares, 4. Wiltshire, 5. Zyliss - Asked ChatGPT "What's the best kitchen utensil brand in New Zealand for everyday cooking?": 1. OXO, 2. Joseph Joseph, 3. Avanti Homewares - Searched Google, AI Overview "kitchen tools nz": 1. Joseph Joseph, 2. Wiltshire, 3. OXO - Searched Google, AI Overview "utensil set nz": 1. Joseph Joseph Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kitchen utensil brands in September 2026? - In September 2026, Avanti Homewares overtook Zyliss to rank 4th among kitchen utensil brands in New Zealand, with 4.9% of the searches. - In September 2026, Wiltshire lost share of searches among kitchen utensil brands in New Zealand, from 44.9% to 44.2%. - Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026. ## Month by month | Month | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank | Zyliss estimated searches | Zyliss Share of Search | Zyliss rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 39.1% | 2 | 120 | 7.9% | 4 | | Nov 2025 | 590 | 37.6% | 2 | 80 | 5.1% | 4 | | Dec 2025 | 590 | 35.3% | 2 | 100 | 6% | 4 | | Jan 2026 | 590 | 34.3% | 2 | 100 | 5.8% | 4 | | Feb 2026 | 590 | 43.7% | 1 | 70 | 5.2% | 4 | | Mar 2026 | 590 | 39.3% | 2 | 70 | 4.7% | 4 | | Apr 2026 | 590 | 39.3% | 2 | 70 | 4.7% | 4 | | May 2026 | 720 | 45% | 1 | 70 | 4.4% | 4 | | Jun 2026 | 720 | 45.3% | 1 | 70 | 4.4% | 4 | | Jul 2026 | 1.3K | 59.1% | 1 | 90 | 4.1% | 4 | | Aug 2026 | 880 | 44.9% | 1 | 80 | 4.1% | 4 | | Sep 2026 | 720 | 44.2% | 1 | 70 | 4.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Wiltshire’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wiltshire**: Measured on the search term “wiltshire”. - **Zyliss**: Measured on the search terms “zyliss” and “zyliss kitchen”, summed into one figure. - [Wiltshire profile](/demand/nz/brands/wiltshire) - [Zyliss profile](/demand/nz/brands/zyliss) - [All kitchen utensil brands in New Zealand](/demand/nz/categories/nz-kitchen-utensil-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Wiltshire or Zyliss more popular in search? In September 2026, Wiltshire had more branded searches than Zyliss among kitchen utensil brands in New Zealand. Wiltshire had about 720 branded searches, while Zyliss had 70. Wiltshire made up 44.2% of all kitchen utensil brand searches we track, and Zyliss accounted for 4.3%. ## Cite this page Brandwave. "Wiltshire vs Zyliss: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/wiltshire-vs-zyliss This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wiltshire-vs-zyliss. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.