--- title: "Wilson Barber & Co vs Woodward Chrisp: Which is more popular in New Zealand?" description: "Is Wilson Barber & Co or Woodward Chrisp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/wilson-barber-vs-woodward-chrisp" publisher: "Brandwave" --- # Wilson Barber & Co vs Woodward Chrisp: Which is more popular in New Zealand? Is Wilson Barber & Co or Woodward Chrisp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wilson Barber & Co and Woodward Chrisp - **Competitive set**: Gisborne law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Wilson Barber & Co Share of Search**: 2% - **Woodward Chrisp Share of Search**: 48% ## Is Wilson Barber & Co or Woodward Chrisp more popular in search? - In October 2026, Woodward Chrisp had more branded searches than Wilson Barber & Co among Gisborne law firms in New Zealand. Woodward Chrisp had about 240 branded searches, while Wilson Barber & Co had 10. Woodward Chrisp made up 48% of all Gisborne law firm searches we track, and Wilson Barber & Co accounted for 2%. - Woodward Chrisp was ahead of Wilson Barber & Co in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Wilson Barber & Co’s share of searches among Gisborne law firms in New Zealand moved from 1.5% to 2%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending October 2026, Woodward Chrisp’s share of searches among Gisborne law firms in New Zealand moved from 49.2% to 48%, and its estimated monthly branded searches moved from 320 to 240. ## Top Gisborne law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Woodward Chrisp appeared in all three answers. Wilson Barber & Co was mentioned in two out of three: in two of the three ChatGPT answers. Woodward Chrisp was listed before Wilson Barber & Co in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Grey Street Legal | 1st | 3 of 3 | 3 of 3 | | Nolans Lawyers | 2nd | 3 of 3 | 3 of 3 | | Woodward Chrisp | 3rd | 3 of 3 | 3 of 3 | | Wilson Barber & Co | 4th | 2 of 3 | 2 of 3 | ## Every AI answer about Gisborne law firms - Asked ChatGPT "Which law firm should I hire in Gisborne, New Zealand?": 1. Grey Street Legal, 2. Nolans Lawyers, 3. Woodward Chrisp - Asked ChatGPT "What are the best law firms in Gisborne, New Zealand?": 1. Grey Street Legal, 2. Nolans Lawyers, 3. Woodward Chrisp, 4. Wilson Barber & Co - Asked ChatGPT "What's the best law firm in Gisborne, New Zealand for legal advice?": 1. Nolans Lawyers, 2. Woodward Chrisp, 3. Grey Street Legal, 4. Wilson Barber & Co Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Gisborne law firms in October 2026? - In October 2026, Woodward Chrisp lost share of searches among Gisborne law firms in New Zealand, from 51.7% to 48%. ## How has branded search for Wilson Barber & Co and Woodward Chrisp changed in New Zealand over the last 12 months? | Month | Wilson Barber & Co estimated searches | Wilson Barber & Co Share of Search | Wilson Barber & Co rank | Woodward Chrisp estimated searches | Woodward Chrisp Share of Search | Woodward Chrisp rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10 | 1.5% | 4 | 320 | 49.2% | 1 | | Dec 2025 | 20 | 4% | 4 | 230 | 46% | 1 | | Jan 2026 | 30 | 5.2% | 4 | 280 | 48.3% | 1 | | Feb 2026 | 20 | 3% | 4 | 330 | 50% | 1 | | Mar 2026 | 20 | 2.7% | 4 | 340 | 45.9% | 1 | | Apr 2026 | 10 | 1.7% | 4 | 290 | 50% | 1 | | May 2026 | 10 | 1.7% | 4 | 290 | 49.2% | 1 | | Jun 2026 | 10 | 1.8% | 4 | 270 | 47.4% | 1 | | Jul 2026 | 10 | 1.7% | 4 | 320 | 53.3% | 1 | | Aug 2026 | 10 | 1.7% | 4 | 270 | 46.6% | 1 | | Sep 2026 | 10 | 1.7% | 4 | 300 | 51.7% | 1 | | Oct 2026 | 10 | 2% | 4 | 240 | 48% | 1 | ## How are Wilson Barber & Co’s and Woodward Chrisp’s branded searches counted? Brandwave collects information about searches that people make online using Wilson Barber & Co’s and Woodward Chrisp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wilson Barber & Co**: Measured on the search term “wilson barber”. - **Woodward Chrisp**: Measured on the search terms “woodward chrisp”, “woodward chrisp gisborne”, “woodward chrisp lawyers”, “woodward chrisp solicitors” and “woodward-chrisp”, summed into one figure. - [Wilson Barber & Co profile](/demand/nz/brands/wilson-barber) - [Woodward Chrisp profile](/demand/nz/brands/woodward-chrisp) - [All Gisborne law firms in New Zealand](/demand/nz/locations/gisborne/law-firms): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Wilson Barber & Co or Woodward Chrisp more popular in search? In October 2026, Woodward Chrisp had more branded searches than Wilson Barber & Co among Gisborne law firms in New Zealand. Woodward Chrisp had about 240 branded searches, while Wilson Barber & Co had 10. Woodward Chrisp made up 48% of all Gisborne law firm searches we track, and Wilson Barber & Co accounted for 2%. ## Cite this page Brandwave. "Wilson Barber & Co vs Woodward Chrisp: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/wilson-barber-vs-woodward-chrisp This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wilson-barber-vs-woodward-chrisp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.