--- title: "Willowbank Wildlife Reserve vs Zealandia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Willowbank Wildlife Reserve or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/willowbank-wildlife-reserve-vs-zealandia" publisher: "Brandwave" --- # Willowbank Wildlife Reserve vs Zealandia: Which is more popular by branded search in New Zealand? Which is more popular in search, Willowbank Wildlife Reserve or Zealandia? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Willowbank Wildlife Reserve and Zealandia - **Competitive set**: Zoos and wildlife parks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Willowbank Wildlife Reserve Share of Search**: 14.7% - **Zealandia Share of Search**: 10% ## Which is more popular in search, Willowbank Wildlife Reserve or Zealandia? - In August 2026, Willowbank Wildlife Reserve had more branded searches than Zealandia among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Zealandia’s 18.2K, and held a 14.7% Share of Search versus Zealandia’s 10%. - Willowbank Wildlife Reserve was ahead of Zealandia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 27.1K to 26.8K. - Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 9.5% to 10%, and its estimated monthly branded searches moved from 19.5K to 18.2K. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%. - In August 2026, Zealandia overtook Hamilton Zoo to rank 4th among zoos and wildlife parks in New Zealand, at 10%. ## Month by month | Month | Willowbank Wildlife Reserve estimated searches | Willowbank Wildlife Reserve Share of Search | Willowbank Wildlife Reserve rank | Zealandia estimated searches | Zealandia Share of Search | Zealandia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 13.2% | 2 | 19.5K | 9.5% | 6 | | Nov 2025 | 31.2K | 14.5% | 2 | 28.7K | 13.3% | 3 | | Dec 2025 | 40.5K | 15.4% | 2 | 26.5K | 10.1% | 4 | | Jan 2026 | 46.2K | 15.7% | 2 | 29.5K | 10% | 6 | | Feb 2026 | 30.9K | 14.6% | 2 | 24.4K | 11.5% | 4 | | Mar 2026 | 34.4K | 15.9% | 2 | 25.5K | 11.8% | 4 | | Apr 2026 | 41K | 17.1% | 2 | 21.2K | 8.9% | 6 | | May 2026 | 25.4K | 11.9% | 3 | 18.9K | 8.9% | 5 | | Jun 2026 | 22K | 13.3% | 2 | 16.2K | 9.8% | 6 | | Jul 2026 | 26.9K | 11.6% | 3 | 18.3K | 7.9% | 6 | | Aug 2026 | 26.8K | 14.7% | 2 | 18.2K | 10% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Willowbank Wildlife Reserve’s and Zealandia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Willowbank Wildlife Reserve**: Measured on the search terms “willowbank”, “willowbank co nz”, “willowbank wildlife reserve” and “willowbank wildlife reserve tickets”, summed into one figure. - **Zealandia**: Measured on the search terms “new zealandia”, “visitzealandia com”, “zealandia”, “zealandia animals”, “zealandia near me”, “zealandia new zealand”, “zealandia nz”, “zealandia shuttle”, “zealandia tickets”, “zealandia wellington opening hours” and “zealandia zoo”, summed into one figure. - [Willowbank Wildlife Reserve profile](/demand/nz/brands/willowbank-wildlife-reserve) - [Zealandia profile](/demand/nz/brands/zealandia) - [All zoos and wildlife parks in New Zealand](/demand/nz/categories/nz-zoos-and-wildlife-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Willowbank Wildlife Reserve or Zealandia? In August 2026, Willowbank Wildlife Reserve had more branded searches than Zealandia among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Zealandia’s 18.2K, and held a 14.7% Share of Search versus Zealandia’s 10%. ## Cite this page Brandwave. "Willowbank Wildlife Reserve vs Zealandia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/willowbank-wildlife-reserve-vs-zealandia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/willowbank-wildlife-reserve-vs-zealandia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.