---
title: "Whereby vs Zoom: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Whereby or Zoom? Compare estimated monthly branded-search demand and Share of Search inside the Video conferencing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/whereby-vs-zoom"
publisher: "Brandwave"
---

# Whereby vs Zoom: Which is more popular by branded search in New Zealand?

Which is more popular in search, Whereby or Zoom? Compare estimated monthly branded-search demand and Share of Search inside the Video conferencing tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Whereby and Zoom
- **Competitive set**: Video conferencing tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Whereby Share of Search**: 1.1%
- **Zoom Share of Search**: 7.2%

## Which is more popular in search, Whereby or Zoom?

- In August 2026, Zoom had more branded searches than Whereby among video conferencing tools in New Zealand. Zoom was estimated to have 5.7K branded searches compared to Whereby’s 900, and held a 7.2% Share of Search versus Whereby’s 1.1%.
- Zoom was ahead of Whereby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Whereby’s estimated Share of Search among video conferencing tools in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches moved from 760 to 900.
- Across the 11 months ending August 2026, Zoom’s estimated Share of Search among video conferencing tools in New Zealand moved from 6.3% to 7.2%, and its estimated monthly branded searches moved from 4.6K to 5.7K.

## How did search popularity change for New Zealand video conferencing tools in August 2026?

- Estimated monthly branded searches for Zoom in New Zealand rose 23.2% over 11 measured months, from 4.6K to 5.7K in August 2026.
- Estimated monthly branded searches for Whereby in New Zealand rose 18.4% over 11 measured months, from 760 to 900 in August 2026.

## Month by month

| Month | Whereby estimated searches | Whereby Share of Search | Whereby rank | Zoom estimated searches | Zoom Share of Search | Zoom rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 760 | 1% | 5 | 4.6K | 6.3% | 3 |
| Nov 2025 | 740 | 1.1% | 5 | 4.4K | 6.4% | 3 |
| Dec 2025 | 750 | 1.5% | 5 | 3K | 5.8% | 3 |
| Jan 2026 | 770 | 1.3% | 5 | 3.7K | 6.5% | 3 |
| Feb 2026 | 750 | 1% | 5 | 5.4K | 7.5% | 3 |
| Mar 2026 | 1K | 1.1% | 5 | 6.6K | 7.3% | 3 |
| Apr 2026 | 950 | 1.3% | 5 | 5.5K | 7.4% | 3 |
| May 2026 | 930 | 1% | 5 | 6.4K | 7% | 3 |
| Jun 2026 | 1K | 1.2% | 5 | 6.1K | 6.9% | 3 |
| Jul 2026 | 910 | 1.1% | 5 | 6K | 7.4% | 3 |
| Aug 2026 | 900 | 1.1% | 5 | 5.7K | 7.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Whereby’s and Zoom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Whereby**: Measured on the search terms “whereby”, “whereby app”, “whereby com”, “whereby meeting”, “whereby near me” and “whereby online”, summed into one figure.
- **Zoom**: Measured on the search terms “creating a zoom meeting”, “free zoom meeting”, “joining zoom meeting”, “setting up zoom meeting”, “zoom app”, “zoom app apple”, “zoom app desktop”, “zoom app download”, “zoom app download for android”, “zoom app for mac”, “zoom meet app”, “zoom meeting”, “zoom meeting download”, “zoom online meeting”, “zoom test meeting”, “zoom video call” and “zoom web app”, summed into one figure.

- [Whereby profile](/demand/nz/brands/whereby)
- [Zoom profile](/demand/nz/brands/zoom)
- [All video conferencing tools in New Zealand](/demand/nz/categories/nz-video-conferencing-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Whereby or Zoom?

In August 2026, Zoom had more branded searches than Whereby among video conferencing tools in New Zealand. Zoom was estimated to have 5.7K branded searches compared to Whereby’s 900, and held a 7.2% Share of Search versus Whereby’s 1.1%.

## Cite this page

Brandwave. "Whereby vs Zoom: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/whereby-vs-zoom

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/whereby-vs-zoom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.