--- title: "Whānau Mārama NZ International Film Festival vs World of WearableArt: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Whānau Mārama NZ International Film Festival or World of WearableArt? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/whanau-marama-nz-international-film-festival-vs-world-of-wearableart" publisher: "Brandwave" --- # Whānau Mārama NZ International Film Festival vs World of WearableArt: Which is more popular by branded search in New Zealand? Which is more popular in search, Whānau Mārama NZ International Film Festival or World of WearableArt? Compare estimated monthly branded-search demand and Share of Search inside the Arts and culture festivals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Whānau Mārama NZ International Film Festival and World of WearableArt - **Competitive set**: Arts and culture festivals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Whānau Mārama NZ International Film Festival Share of Search**: 70.9% - **World of WearableArt Share of Search**: 21.6% ## Which is more popular in search, Whānau Mārama NZ International Film Festival or World of WearableArt? - In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than World of WearableArt among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to World of WearableArt’s 5K, and held a 70.9% Share of Search versus World of WearableArt’s 21.6%. - The lead changed hands once in the 11 months ending August 2026: Whānau Mārama NZ International Film Festival took it in June 2026. - Across the 11 months ending August 2026, Whānau Mārama NZ International Film Festival’s estimated Share of Search among arts and culture festivals in New Zealand moved from 12% to 70.9%, and its estimated monthly branded searches moved from 810 to 16.6K. - Across the 11 months ending August 2026, World of WearableArt’s estimated Share of Search among arts and culture festivals in New Zealand moved from 51.1% to 21.6%, and its estimated monthly branded searches moved from 3.5K to 5K. ## How did search popularity change for New Zealand arts and culture festivals in August 2026? - In August 2026, World of WearableArt gained estimated Share of Search among arts and culture festivals in New Zealand, from 15.4% to 21.6%. - In August 2026, Whānau Mārama NZ International Film Festival lost estimated Share of Search among arts and culture festivals in New Zealand, from 78.3% to 70.9%. ## Month by month | Month | Whānau Mārama NZ International Film Festival estimated searches | Whānau Mārama NZ International Film Festival Share of Search | Whānau Mārama NZ International Film Festival rank | World of WearableArt estimated searches | World of WearableArt Share of Search | World of WearableArt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 810 | 12% | 3 | 3.5K | 51.1% | 1 | | Nov 2025 | 610 | 11.8% | 5 | 1.2K | 23.4% | 2 | | Dec 2025 | 480 | 9.5% | 5 | 930 | 18.5% | 2 | | Jan 2026 | 640 | 7.3% | 6 | 1.6K | 18.5% | 3 | | Feb 2026 | 640 | 4.4% | 6 | 2.8K | 19.6% | 2 | | Mar 2026 | 1.1K | 2.3% | 6 | 3.7K | 7.8% | 4 | | Apr 2026 | 1.1K | 9.8% | 3 | 3.3K | 29.4% | 2 | | May 2026 | 2.2K | 13.7% | 3 | 3.8K | 24% | 2 | | Jun 2026 | 4.2K | 46.7% | 1 | 3.2K | 35% | 2 | | Jul 2026 | 20.3K | 78.3% | 1 | 4K | 15.4% | 2 | | Aug 2026 | 16.6K | 70.9% | 1 | 5K | 21.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Whānau Mārama NZ International Film Festival’s and World of WearableArt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Whānau Mārama NZ International Film Festival**: Measured on the search terms “film festival nz”, “nziff” and “nziff co nz”, summed into one figure. - **World of WearableArt**: Measured on the search terms “wearable arts”, “world of wearableart”, “world of wearableart tickets”, “worldofwearableart”, “worldofwearableart com” and “wow show”, summed into one figure. - [Whānau Mārama NZ International Film Festival profile](/demand/nz/brands/whanau-marama-nz-international-film-festival) - [World of WearableArt profile](/demand/nz/brands/world-of-wearableart) - [All arts and culture festivals in New Zealand](/demand/nz/categories/nz-arts-festivals): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Whānau Mārama NZ International Film Festival or World of WearableArt? In August 2026, Whānau Mārama NZ International Film Festival had more branded searches than World of WearableArt among arts and culture festivals in New Zealand. Whānau Mārama NZ International Film Festival was estimated to have 16.6K branded searches compared to World of WearableArt’s 5K, and held a 70.9% Share of Search versus World of WearableArt’s 21.6%. ## Cite this page Brandwave. "Whānau Mārama NZ International Film Festival vs World of WearableArt: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/whanau-marama-nz-international-film-festival-vs-world-of-wearableart This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/whanau-marama-nz-international-film-festival-vs-world-of-wearableart. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.