--- title: "Wera vs Wiha: Which is searched more in New Zealand?" description: "Is Wera or Wiha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/wera-tools-vs-wiha-tools" publisher: "Brandwave" --- # Wera vs Wiha: Which is searched more in New Zealand? Is Wera or Wiha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wera and Wiha - **Competitive set**: Hand tool brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Wera Share of Search**: 9.6% - **Wiha Share of Search**: 7.4% ## Is Wera or Wiha more popular in search? - In September 2026, Wera had more branded searches than Wiha among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Wiha had 860. Wera made up 9.6% of all hand tool brand searches we track, and Wiha accounted for 7.4%. - Wera was ahead of Wiha in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Wera’s share of searches among hand tool brands in New Zealand moved from 7.4% to 9.6%, and its estimated monthly branded searches moved from 700 to 1.1K. - Across the 12 months ending September 2026, Wiha’s share of searches among hand tool brands in New Zealand moved from 7.2% to 7.4%, and its estimated monthly branded searches moved from 690 to 860. ## Top hand tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wera was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wiha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wera was listed before Wiha in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bahco | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Stanley | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Kincrome | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Wera | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Wiha | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Irwin | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Teng Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | GearWrench | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stahlwille | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sidchrome | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hand tool brands - Asked ChatGPT "Which hand tool brand should I buy in New Zealand?": 1. Bahco, 2. Kincrome, 3. Stanley, 4. Stanley, 5. Knipex, 6. Wera - Asked ChatGPT "What are the best hand tool brands in New Zealand?": 1. Knipex, 2. Bahco, 3. Wera, 4. Wiha, 5. Stanley, 6. Stanley - Asked ChatGPT "What's the best hand tool brand in New Zealand for home repairs and DIY?": 1. Stanley, 2. Stanley, 3. Bahco, 4. Irwin, 5. Kincrome - Searched Google, AI Overview "hand tools nz": 1. Stanley, 2. Stanley, 3. Bahco, 4. Knipex - Searched Google, AI Overview "tool kit nz": 1. Stanley, 2. Stanley, 3. Kincrome Not named in any answer: Teng Tools, GearWrench, Stahlwille and Sidchrome. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand tool brands in September 2026? - In September 2026, Stanley overtook Wera to rank 4th among hand tool brands in New Zealand, with 10.8% of the searches. - In September 2026, Wiha lost share of searches among hand tool brands in New Zealand, from 9.2% to 7.4%. - Estimated monthly branded searches for Wera in New Zealand rose 60% over 12 measured months, from 700 to 1.1K in September 2026. ## Month by month | Month | Wera estimated searches | Wera Share of Search | Wera rank | Wiha estimated searches | Wiha Share of Search | Wiha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 700 | 7.4% | 6 | 690 | 7.2% | 7 | | Nov 2025 | 940 | 9.9% | 4 | 730 | 7.7% | 7 | | Dec 2025 | 910 | 9% | 5 | 670 | 6.6% | 6 | | Jan 2026 | 730 | 8.4% | 6 | 660 | 7.6% | 7 | | Feb 2026 | 960 | 10.6% | 5 | 700 | 7.8% | 7 | | Mar 2026 | 890 | 9.1% | 5 | 730 | 7.5% | 7 | | Apr 2026 | 870 | 9.2% | 5 | 740 | 7.9% | 7 | | May 2026 | 1K | 9% | 5 | 880 | 7.9% | 7 | | Jun 2026 | 1K | 8.7% | 6 | 880 | 7.4% | 7 | | Jul 2026 | 1.2K | 9.9% | 4 | 990 | 8.1% | 6 | | Aug 2026 | 1.3K | 9.8% | 4 | 1.2K | 9.2% | 6 | | Sep 2026 | 1.1K | 9.6% | 5 | 860 | 7.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Wera’s and Wiha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wera**: Measured on the search terms “wera advent calendar”, “wera allen keys”, “wera allen wrenches”, “wera hex keys”, “wera screwdrivers”, “wera set screwdriver”, “wera socket set”, “wera spanner set”, “wera tool check”, “wera tools”, “wera tools allen keys”, “wera torque screwdriver” and “wera torque wrench”, summed into one figure. - **Wiha**: Measured on the search terms “wiha”, “wiha electric screwdriver”, “wiha hex keys”, “wiha pliers”, “wiha pliers set”, “wiha screwdriver”, “wiha side cutters”, “wiha tools”, “wiha torque driver”, “wiha torque screwdriver” and “wiha voltage tester”, summed into one figure. - [Wera profile](/demand/nz/brands/wera-tools) - [Wiha profile](/demand/nz/brands/wiha-tools) - [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Wera or Wiha more popular in search? In September 2026, Wera had more branded searches than Wiha among hand tool brands in New Zealand. Wera had about 1,120 branded searches, while Wiha had 860. Wera made up 9.6% of all hand tool brand searches we track, and Wiha accounted for 7.4%. ## Cite this page Brandwave. "Wera vs Wiha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/wera-tools-vs-wiha-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wera-tools-vs-wiha-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.