--- title: "Wellington Zoo vs Willowbank Wildlife Reserve: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Wellington Zoo or Willowbank Wildlife Reserve? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/wellington-zoo-vs-willowbank-wildlife-reserve" publisher: "Brandwave" --- # Wellington Zoo vs Willowbank Wildlife Reserve: Which is more popular by branded search in New Zealand? Which is more popular in search, Wellington Zoo or Willowbank Wildlife Reserve? Compare estimated monthly branded-search demand and Share of Search inside the Zoos and wildlife parks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wellington Zoo and Willowbank Wildlife Reserve - **Competitive set**: Zoos and wildlife parks - **Market**: New Zealand - **Month measured**: Aug 2026 - **Wellington Zoo Share of Search**: 13.2% - **Willowbank Wildlife Reserve Share of Search**: 14.7% ## Which is more popular in search, Wellington Zoo or Willowbank Wildlife Reserve? - In August 2026, Willowbank Wildlife Reserve had more branded searches than Wellington Zoo among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Wellington Zoo’s 23.9K, and held a 14.7% Share of Search versus Wellington Zoo’s 13.2%. - The lead changed hands 4 times in the 11 months ending August 2026: Wellington Zoo took it in May 2026, Willowbank Wildlife Reserve took it in June 2026, Wellington Zoo took it in July 2026, Willowbank Wildlife Reserve took it in August 2026. - Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 12.9% to 13.2%, and its estimated monthly branded searches moved from 26.4K to 23.9K. - Across the 11 months ending August 2026, Willowbank Wildlife Reserve’s estimated Share of Search among zoos and wildlife parks in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 27.1K to 26.8K. ## How did search popularity change for New Zealand zoos and wildlife parks in August 2026? - In August 2026, Willowbank Wildlife Reserve overtook Wellington Zoo to rank 2nd among zoos and wildlife parks in New Zealand, at 14.7%. - In August 2026, Wellington Zoo gained estimated Share of Search among zoos and wildlife parks in New Zealand, from 12% to 13.2%. ## Month by month | Month | Wellington Zoo estimated searches | Wellington Zoo Share of Search | Wellington Zoo rank | Willowbank Wildlife Reserve estimated searches | Willowbank Wildlife Reserve Share of Search | Willowbank Wildlife Reserve rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.4K | 12.9% | 3 | 27.1K | 13.2% | 2 | | Nov 2025 | 26.5K | 12.3% | 4 | 31.2K | 14.5% | 2 | | Dec 2025 | 33.2K | 12.6% | 3 | 40.5K | 15.4% | 2 | | Jan 2026 | 41.5K | 14.1% | 3 | 46.2K | 15.7% | 2 | | Feb 2026 | 27K | 12.7% | 3 | 30.9K | 14.6% | 2 | | Mar 2026 | 27K | 12.5% | 3 | 34.4K | 15.9% | 2 | | Apr 2026 | 33.7K | 14.1% | 3 | 41K | 17.1% | 2 | | May 2026 | 40.3K | 18.9% | 2 | 25.4K | 11.9% | 3 | | Jun 2026 | 18.3K | 11.1% | 3 | 22K | 13.3% | 2 | | Jul 2026 | 27.8K | 12% | 2 | 26.9K | 11.6% | 3 | | Aug 2026 | 23.9K | 13.2% | 3 | 26.8K | 14.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Wellington Zoo’s and Willowbank Wildlife Reserve’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wellington Zoo**: Measured on the search terms “capybara wellington zoo”, “map of wellington zoo”, “red panda wellington zoo”, “snow leopard wellington zoo”, “wellington zoo”, “wellington zoo 200 daniell street newtown wellington 6021”, “wellington zoo animals”, “wellington zoo cafe”, “wellington zoo cost”, “wellington zoo daniell street newtown wellington”, “wellington zoo hours”, “wellington zoo open hours”, “wellington zoo parking”, “wellington zoo photos”, “wellington zoo shop”, “wellington zoo specials”, “wellington zoo ticket”, “wellington zoo zoo”, “wellingtonzoo” and “wellingtonzoo com”, summed into one figure. - **Willowbank Wildlife Reserve**: Measured on the search terms “willowbank”, “willowbank co nz”, “willowbank wildlife reserve” and “willowbank wildlife reserve tickets”, summed into one figure. - [Wellington Zoo profile](/demand/nz/brands/wellington-zoo) - [Willowbank Wildlife Reserve profile](/demand/nz/brands/willowbank-wildlife-reserve) - [All zoos and wildlife parks in New Zealand](/demand/nz/categories/nz-zoos-and-wildlife-parks): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Wellington Zoo or Willowbank Wildlife Reserve? In August 2026, Willowbank Wildlife Reserve had more branded searches than Wellington Zoo among zoos and wildlife parks in New Zealand. Willowbank Wildlife Reserve was estimated to have 26.8K branded searches compared to Wellington Zoo’s 23.9K, and held a 14.7% Share of Search versus Wellington Zoo’s 13.2%. ## Cite this page Brandwave. "Wellington Zoo vs Willowbank Wildlife Reserve: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/wellington-zoo-vs-willowbank-wildlife-reserve This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wellington-zoo-vs-willowbank-wildlife-reserve. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.