--- title: "Wellington Chocolate Factory vs Whittaker's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Wellington Chocolate Factory or Whittaker's? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/wellington-chocolate-factory-vs-whittakers" publisher: "Brandwave" --- # Wellington Chocolate Factory vs Whittaker's: Which is more popular by branded search in New Zealand? Which is more popular in search, Wellington Chocolate Factory or Whittaker's? Compare estimated monthly branded-search demand and Share of Search inside the Chocolate brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wellington Chocolate Factory and Whittaker's - **Competitive set**: Chocolate brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Wellington Chocolate Factory Share of Search**: 6.2% - **Whittaker's Share of Search**: 49.5% ## Which is more popular in search, Wellington Chocolate Factory or Whittaker's? - In August 2026, Whittaker's had more branded searches than Wellington Chocolate Factory among chocolate brands in New Zealand. Whittaker's was estimated to have 49K branded searches compared to Wellington Chocolate Factory’s 6.1K, and held a 49.5% Share of Search versus Wellington Chocolate Factory’s 6.2%. - Whittaker's was ahead of Wellington Chocolate Factory in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand moved from 8.5% to 6.2%, and its estimated monthly branded searches moved from 7.3K to 6.1K. - Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand moved from 50.2% to 49.5%, and its estimated monthly branded searches moved from 43K to 49K. ## How did search popularity change for New Zealand chocolate brands in August 2026? - In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%. - In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%. - In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%. ## Month by month | Month | Wellington Chocolate Factory estimated searches | Wellington Chocolate Factory Share of Search | Wellington Chocolate Factory rank | Whittaker's estimated searches | Whittaker's Share of Search | Whittaker's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 8.5% | 4 | 43K | 50.2% | 1 | | Nov 2025 | 7.4K | 7.1% | 5 | 49.3K | 47.2% | 1 | | Dec 2025 | 9.2K | 6.7% | 6 | 49.3K | 36.3% | 1 | | Jan 2026 | 8.7K | 11.3% | 3 | 32.9K | 42.7% | 1 | | Feb 2026 | 7.1K | 8.8% | 5 | 38K | 46.9% | 1 | | Mar 2026 | 7.3K | 7.4% | 4 | 43K | 43.6% | 1 | | Apr 2026 | 7.2K | 7.5% | 4 | 35.3K | 36.4% | 1 | | May 2026 | 6K | 6.9% | 5 | 35.3K | 40.5% | 1 | | Jun 2026 | 6K | 7.7% | 4 | 35.3K | 45.5% | 1 | | Jul 2026 | 7.4K | 7.5% | 3 | 52.6K | 53.2% | 1 | | Aug 2026 | 6.1K | 6.2% | 5 | 49K | 49.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Wellington Chocolate Factory’s and Whittaker's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wellington Chocolate Factory**: Measured on the search terms “the wellington chocolate factory”, “wellington chocolate”, “wellington chocolate company”, “wellington chocolate factory”, “wellington chocolate factory chocolate”, “wellington chocolate factory hot chocolate”, “wellington chocolate factory menu”, “wellington chocolate factory near me”, “wellington chocolate factory tour” and “wellington chocolate shop”, summed into one figure. - **Whittaker's**: Measured on the search terms “whittaker's”, “whittaker's chocolate”, “whittakers”, “whittakers chocolate”, “whittakers co nz”, “whittakers near me”, “whittakers nz” and “whittakers online”, summed into one figure. - [Wellington Chocolate Factory profile](/demand/nz/brands/wellington-chocolate-factory) - [Whittaker's profile](/demand/nz/brands/whittakers) - [All chocolate brands in New Zealand](/demand/nz/categories/nz-chocolate-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Wellington Chocolate Factory or Whittaker's? In August 2026, Whittaker's had more branded searches than Wellington Chocolate Factory among chocolate brands in New Zealand. Whittaker's was estimated to have 49K branded searches compared to Wellington Chocolate Factory’s 6.1K, and held a 49.5% Share of Search versus Wellington Chocolate Factory’s 6.2%. ## Cite this page Brandwave. "Wellington Chocolate Factory vs Whittaker's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/wellington-chocolate-factory-vs-whittakers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wellington-chocolate-factory-vs-whittakers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.