---
title: "Wellhub vs WellSteps: Which is searched more in New Zealand?"
description: "Is Wellhub or WellSteps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate wellness platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/wellhub-vs-wellsteps"
publisher: "Brandwave"
---

# Wellhub vs WellSteps: Which is searched more in New Zealand?

Is Wellhub or WellSteps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate wellness platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Wellhub and WellSteps
- **Competitive set**: Corporate wellness platforms
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Wellhub Share of Search**: 6.1%
- **WellSteps Share of Search**: 0.87%

## Is Wellhub or WellSteps more popular in search?

- In September 2026, Wellhub had more branded searches than WellSteps among corporate wellness platforms in New Zealand. Wellhub had about 70 branded searches, while WellSteps had 10. Wellhub made up 6.1% of all corporate wellness platform searches we track, and WellSteps accounted for 0.87%.
- Wellhub was ahead of WellSteps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Wellhub’s share of searches among corporate wellness platforms in New Zealand moved from 4.1% to 6.1%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 12 months ending September 2026, WellSteps’ share of searches among corporate wellness platforms in New Zealand moved from 0.83% to 0.87%, and its estimated monthly branded searches held steady at 10.

## Top corporate wellness platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wellhub and WellSteps were each mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wellhub and WellSteps were each listed first in one of the two answers that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Umbrella Wellbeing | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| TELUS Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Personify Health | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| WellSteps | 2nd | 0 of 3 | 1 of 2 | 1 of 5 |
| Wellhub | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Wellable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Vantage Fit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about corporate wellness platforms

- Asked ChatGPT "Which corporate wellness platform should I use in New Zealand?": 1. Umbrella Wellbeing
- Asked ChatGPT "What are the best corporate wellness platforms in New Zealand?": 1. Umbrella Wellbeing, 2. TELUS Health
- Asked ChatGPT "What's the best corporate wellness platform in New Zealand for employee wellbeing?": 1. Umbrella Wellbeing, 2. TELUS Health
- Searched Google, AI Overview "corporate wellness platform": 1. WellSteps, 2. Umbrella Wellbeing
- Searched Google, AI Overview "employee wellness software": 1. Personify Health, 2. Wellhub

Not named in any answer: Wellable and Vantage Fit.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand corporate wellness platforms in September 2026?

- In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches.
- In September 2026, Wellhub lost share of searches among corporate wellness platforms in New Zealand, from 7.3% to 6.1%.

## Month by month

| Month | Wellhub estimated searches | Wellhub Share of Search | Wellhub rank | WellSteps estimated searches | WellSteps Share of Search | WellSteps rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 4.1% | 4 | 10 | 0.83% | 7 |
| Nov 2025 | 90 | 7.4% | 4 | 0 | 0% | 7 |
| Dec 2025 | 40 | 4.9% | 4 | 0 | 0% | 7 |
| Jan 2026 | 90 | 7.8% | 3 | 0 | 0% | 7 |
| Feb 2026 | 110 | 9.5% | 2 | 0 | 0% | 7 |
| Mar 2026 | 90 | 6.1% | 5 | 0 | 0% | 7 |
| Apr 2026 | 140 | 10.4% | 2 | 10 | 0.74% | 7 |
| May 2026 | 110 | 8.9% | 3 | 0 | 0% | 7 |
| Jun 2026 | 110 | 8.8% | 3 | 10 | 0.8% | 6 |
| Jul 2026 | 50 | 5.2% | 4 | 0 | 0% | 7 |
| Aug 2026 | 90 | 7.3% | 4 | 0 | 0% | 7 |
| Sep 2026 | 70 | 6.1% | 4 | 10 | 0.87% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Wellhub’s and WellSteps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Wellhub**: Measured on the search term “wellhub”.
- **WellSteps**: Measured on the search term “wellsteps”.

- [Wellhub profile](/demand/nz/brands/wellhub)
- [WellSteps profile](/demand/nz/brands/wellsteps)
- [All corporate wellness platforms in New Zealand](/demand/nz/categories/nz-corporate-wellness-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Wellhub or WellSteps more popular in search?

In September 2026, Wellhub had more branded searches than WellSteps among corporate wellness platforms in New Zealand. Wellhub had about 70 branded searches, while WellSteps had 10. Wellhub made up 6.1% of all corporate wellness platform searches we track, and WellSteps accounted for 0.87%.

## Cite this page

Brandwave. "Wellhub vs WellSteps: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/wellhub-vs-wellsteps

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/wellhub-vs-wellsteps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
