--- title: "Webflow vs WordPress: Which is searched more in New Zealand?" description: "Is Webflow or WordPress more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/webflow-vs-wordpress" publisher: "Brandwave" --- # Webflow vs WordPress: Which is searched more in New Zealand? Is Webflow or WordPress more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Webflow and WordPress - **Competitive set**: Website builders - **Market**: New Zealand - **Month measured**: Sep 2026 - **Webflow Share of Search**: 3.1% - **WordPress Share of Search**: 0.09% ## Is Webflow or WordPress more popular in search? - In September 2026, Webflow had more branded searches than WordPress among website builders in New Zealand. Webflow had about 2,510 branded searches, while WordPress had 70. Webflow made up 3.1% of all website builder searches we track, and WordPress accounted for 0.09%. - Webflow was ahead of WordPress in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Webflow’s share of searches among website builders in New Zealand moved from 3.8% to 3.1%, and its estimated monthly branded searches moved from 3.2K to 2.5K. - Across the 12 months ending September 2026, WordPress’ share of searches among website builders in New Zealand moved from 0.38% to 0.09%, and its estimated monthly branded searches moved from 320 to 70. ## Top website builders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WordPress appeared in all five answers. Webflow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WordPress was listed before Webflow in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wix | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Squarespace | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WordPress.com | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Rocketspark | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Shopify | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | WordPress | 6th | 3 of 3 | 2 of 2 | 5 of 5 | | Webflow | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | GoDaddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hostinger | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Framer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about website builders - Asked ChatGPT "Which website builder should I use in New Zealand?": 1. Wix, 2. Squarespace, 3. Shopify, 4. WordPress.com, 5. WordPress, 6. Rocketspark - Asked ChatGPT "What are the best website builders in New Zealand?": 1. Wix, 2. Squarespace, 3. Shopify, 4. WordPress.com, 5. WordPress, 6. Rocketspark, 7. Webflow - Asked ChatGPT "What's the best website builder in New Zealand for a business website?": 1. Wix, 2. Squarespace, 3. WordPress.com, 4. WordPress, 5. Shopify, 6. Rocketspark - Searched Google, AI Overview "website builders nz": 1. Rocketspark, 2. Wix, 3. WordPress.com, 4. WordPress - Searched Google, AI Overview "build website nz": 1. Rocketspark, 2. Wix, 3. Squarespace, 4. Shopify, 5. WordPress.com, 6. WordPress, 7. Webflow Not named in any answer: GoDaddy, Hostinger and Framer. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand website builders in September 2026? - Estimated monthly branded searches for WordPress in New Zealand fell 78.1% over 12 measured months, from 320 to 70 in September 2026. - Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 12 measured months, from 3.2K to 2.5K in September 2026. ## Month by month | Month | Webflow estimated searches | Webflow Share of Search | Webflow rank | WordPress estimated searches | WordPress Share of Search | WordPress rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.2K | 3.8% | 7 | 320 | 0.38% | 9 | | Nov 2025 | 3.2K | 4.1% | 7 | 260 | 0.33% | 9 | | Dec 2025 | 2.1K | 3.2% | 7 | 260 | 0.4% | 9 | | Jan 2026 | 3.1K | 3.8% | 7 | 260 | 0.32% | 9 | | Feb 2026 | 2.6K | 3.2% | 7 | 260 | 0.32% | 9 | | Mar 2026 | 3.2K | 3.4% | 7 | 260 | 0.28% | 9 | | Apr 2026 | 2.6K | 3% | 7 | 140 | 0.16% | 10 | | May 2026 | 3.1K | 3.5% | 7 | 90 | 0.1% | 10 | | Jun 2026 | 3.1K | 3.5% | 7 | 70 | 0.08% | 10 | | Jul 2026 | 2.5K | 3% | 7 | 110 | 0.13% | 10 | | Aug 2026 | 2.5K | 3% | 7 | 110 | 0.13% | 10 | | Sep 2026 | 2.5K | 3.1% | 7 | 70 | 0.09% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Webflow’s and WordPress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Webflow**: Measured on the search terms “webflow” and “webflow templates”, summed into one figure. - **WordPress**: Measured on the search term “wordpress website”. - [Webflow profile](/demand/nz/brands/webflow) - [WordPress profile](/demand/nz/brands/wordpress) - [All website builders in New Zealand](/demand/nz/categories/nz-website-builders): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Webflow or WordPress more popular in search? In September 2026, Webflow had more branded searches than WordPress among website builders in New Zealand. Webflow had about 2,510 branded searches, while WordPress had 70. Webflow made up 3.1% of all website builder searches we track, and WordPress accounted for 0.09%. ## Cite this page Brandwave. "Webflow vs WordPress: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/webflow-vs-wordpress This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/webflow-vs-wordpress. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.