--- title: "Webflow vs WordPress.com: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Webflow or WordPress.com? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/webflow-vs-wordpress-com" publisher: "Brandwave" --- # Webflow vs WordPress.com: Which is more popular by branded search in New Zealand? Which is more popular in search, Webflow or WordPress.com? Compare estimated monthly branded-search demand and Share of Search inside the Website builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Webflow and WordPress.com - **Competitive set**: Website builders - **Market**: New Zealand - **Month measured**: Aug 2026 - **Webflow Share of Search**: 4.4% - **WordPress.com Share of Search**: 9% ## Which is more popular in search, Webflow or WordPress.com? - In August 2026, WordPress.com had more branded searches than Webflow among website builders in New Zealand. WordPress.com was estimated to have 5.5K branded searches compared to Webflow’s 2.7K, and held a 9% Share of Search versus Webflow’s 4.4%. - WordPress.com was ahead of Webflow in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Webflow’s estimated Share of Search among website builders in New Zealand moved from 5.2% to 4.4%, and its estimated monthly branded searches moved from 3.4K to 2.7K. - Across the 11 months ending August 2026, WordPress.com’s estimated Share of Search among website builders in New Zealand held steady at 9%, and its estimated monthly branded searches moved from 5.8K to 5.5K. ## How did search popularity change for New Zealand website builders in August 2026? - Estimated monthly branded searches for Webflow in New Zealand fell 20.6% over 11 measured months, from 3.4K to 2.7K in August 2026. ## Month by month | Month | Webflow estimated searches | Webflow Share of Search | Webflow rank | WordPress.com estimated searches | WordPress.com Share of Search | WordPress.com rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4K | 5.2% | 6 | 5.8K | 9% | 4 | | Nov 2025 | 3.4K | 6.1% | 6 | 4.9K | 8.8% | 4 | | Dec 2025 | 2.3K | 4.9% | 6 | 4.2K | 9.2% | 4 | | Jan 2026 | 3.3K | 5.7% | 6 | 6.1K | 10.4% | 4 | | Feb 2026 | 2.9K | 4.9% | 6 | 5.4K | 9.2% | 4 | | Mar 2026 | 3.4K | 4.8% | 6 | 7.6K | 10.8% | 4 | | Apr 2026 | 2.8K | 4.4% | 6 | 5.9K | 9.3% | 4 | | May 2026 | 3.3K | 4.9% | 6 | 6.3K | 9.3% | 4 | | Jun 2026 | 3.3K | 5% | 6 | 6.5K | 9.8% | 4 | | Jul 2026 | 2.8K | 4.4% | 6 | 5.5K | 8.7% | 4 | | Aug 2026 | 2.7K | 4.4% | 6 | 5.5K | 9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Webflow’s and WordPress.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Webflow**: Measured on the search terms “webflow”, “webflow com”, “webflow near me”, “webflow nz”, “webflow pricing”, “webflow templates”, “webflow website” and “webflow website builder”, summed into one figure. - **WordPress.com**: Measured on the search terms “hosting wordpress”, “wordpress”, “wordpress blog”, “wordpress cms”, “wordpress com”, “wordpress com templates”, “wordpress com website builder”, “wordpress developer”, “wordpress page builder”, “wordpress plugins”, “wordpress pricing”, “wordpress seo plugins”, “wordpress templates”, “wordpress themes”, “wordpress web”, “wordpress website builder” and “wordpresscom”, summed into one figure. - [Webflow profile](/demand/nz/brands/webflow) - [WordPress.com profile](/demand/nz/brands/wordpress-com) - [All website builders in New Zealand](/demand/nz/categories/nz-website-builders): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Webflow or WordPress.com? In August 2026, WordPress.com had more branded searches than Webflow among website builders in New Zealand. WordPress.com was estimated to have 5.5K branded searches compared to Webflow’s 2.7K, and held a 9% Share of Search versus Webflow’s 4.4%. ## Cite this page Brandwave. "Webflow vs WordPress.com: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/webflow-vs-wordpress-com This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/webflow-vs-wordpress-com. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.