---
title: "Waters Co vs Zip Water: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Waters Co or Zip Water? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/waters-co-vs-zip-water"
publisher: "Brandwave"
---

# Waters Co vs Zip Water: Which is more popular by branded search in New Zealand?

Which is more popular in search, Waters Co or Zip Water? Compare estimated monthly branded-search demand and Share of Search inside the Water filter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Waters Co and Zip Water
- **Competitive set**: Water filter brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Waters Co Share of Search**: 4.4%
- **Zip Water Share of Search**: 1.4%

## Which is more popular in search, Waters Co or Zip Water?

- In August 2026, Waters Co had more branded searches than Zip Water among water filter brands in New Zealand. Waters Co was estimated to have 510 branded searches compared to Zip Water’s 160, and held a 4.4% Share of Search versus Zip Water’s 1.4%.
- Waters Co was ahead of Zip Water in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Waters Co’s estimated Share of Search among water filter brands in New Zealand moved from 5.7% to 4.4%, and its estimated monthly branded searches moved from 610 to 510.
- Across the 11 months ending August 2026, Zip Water’s estimated Share of Search among water filter brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 120 to 160.

## How did search popularity change for New Zealand water filter brands in August 2026?

- Estimated monthly branded searches for Zip Water in New Zealand rose 33.3% over 11 measured months, from 120 to 160 in August 2026.
- Estimated monthly branded searches for Waters Co in New Zealand fell 16.4% over 11 measured months, from 610 to 510 in August 2026.

## Month by month

| Month | Waters Co estimated searches | Waters Co Share of Search | Waters Co rank | Zip Water estimated searches | Zip Water Share of Search | Zip Water rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 610 | 5.7% | 3 | 120 | 1.1% | 5 |
| Nov 2025 | 770 | 6.6% | 3 | 120 | 1% | 5 |
| Dec 2025 | 630 | 6% | 3 | 100 | 0.95% | 5 |
| Jan 2026 | 610 | 5.3% | 3 | 140 | 1.2% | 5 |
| Feb 2026 | 510 | 4.6% | 3 | 130 | 1.2% | 5 |
| Mar 2026 | 610 | 5.3% | 3 | 130 | 1.1% | 5 |
| Apr 2026 | 460 | 4.1% | 3 | 130 | 1.1% | 5 |
| May 2026 | 480 | 4.3% | 3 | 140 | 1.3% | 5 |
| Jun 2026 | 500 | 4.1% | 3 | 150 | 1.2% | 5 |
| Jul 2026 | 510 | 4.1% | 3 | 160 | 1.3% | 5 |
| Aug 2026 | 510 | 4.4% | 3 | 160 | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Waters Co’s and Zip Water’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Waters Co**: Measured on the search terms “waters co”, “waters co filter”, “waters co filter jug”, “waters co nz” and “waters co water filter”, summed into one figure.
- **Zip Water**: Measured on the search terms “zip hydrotap”, “zip tap”, “zip water” and “zip water filtration”, summed into one figure.

- [Waters Co profile](/demand/nz/brands/waters-co)
- [Zip Water profile](/demand/nz/brands/zip-water)
- [All water filter brands in New Zealand](/demand/nz/categories/nz-water-filter-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Waters Co or Zip Water?

In August 2026, Waters Co had more branded searches than Zip Water among water filter brands in New Zealand. Waters Co was estimated to have 510 branded searches compared to Zip Water’s 160, and held a 4.4% Share of Search versus Zip Water’s 1.4%.

## Cite this page

Brandwave. "Waters Co vs Zip Water: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/waters-co-vs-zip-water

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/waters-co-vs-zip-water. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.