--- title: "Vox vs Yamaha: Which is searched more in New Zealand?" description: "Is Vox or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vox-amps-vs-yamaha" publisher: "Brandwave" --- # Vox vs Yamaha: Which is searched more in New Zealand? Is Vox or Yamaha more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Guitar amp brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vox and Yamaha - **Competitive set**: Guitar amp brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Vox Share of Search**: 3.9% - **Yamaha Share of Search**: 6.2% ## Is Vox or Yamaha more popular in search? - In September 2026, Yamaha had more branded searches than Vox among guitar amp brands in New Zealand. Yamaha had about 290 branded searches, while Vox had 180. Yamaha made up 6.2% of all guitar amp brand searches we track, and Vox accounted for 3.9%. - Yamaha was ahead of Vox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Vox’s share of searches among guitar amp brands in New Zealand moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 240 to 180. - Across the 12 months ending September 2026, Yamaha’s share of searches among guitar amp brands in New Zealand moved from 5.3% to 6.2%, and its estimated monthly branded searches moved from 240 to 290. ## Top guitar amp brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vox was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Yamaha was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Yamaha was listed before Vox in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fender | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Boss | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Marshall | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Orange | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Yamaha | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Vox | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Blackstar | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about guitar amp brands - Asked ChatGPT "Which guitar amp brand should I buy in New Zealand?": 1. Boss, 2. Fender, 3. Yamaha, 4. Marshall, 5. Orange - Asked ChatGPT "What are the best guitar amp brands in New Zealand?": 1. Fender, 2. Boss, 3. Yamaha, 4. Marshall, 5. Orange, 6. Vox, 7. Blackstar - Asked ChatGPT "What's the best guitar amp brand in New Zealand for a guitar rig?": 1. Marshall, 2. Orange, 3. Fender, 4. Boss - Searched Google, AI Overview "guitar amplifier nz": 1. Vox, 2. Orange Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand guitar amp brands in September 2026? - In September 2026, Yamaha overtook Vox to rank 4th among guitar amp brands in New Zealand, with 6.2% of the searches. - In September 2026, Blackstar overtook Vox and Orange to rank 5th among guitar amp brands in New Zealand, with 4.9% of the searches. - In September 2026, Vox lost share of searches among guitar amp brands in New Zealand, from 5.1% to 3.9%. ## Month by month | Month | Vox estimated searches | Vox Share of Search | Vox rank | Yamaha estimated searches | Yamaha Share of Search | Yamaha rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 5.3% | 4 | 240 | 5.3% | 5 | | Nov 2025 | 190 | 4.2% | 6 | 230 | 5.1% | 4 | | Dec 2025 | 180 | 3.9% | 7 | 310 | 6.7% | 4 | | Jan 2026 | 150 | 3.5% | 7 | 200 | 4.7% | 5 | | Feb 2026 | 150 | 3.8% | 6 | 260 | 6.7% | 4 | | Mar 2026 | 180 | 3.9% | 5 | 250 | 5.5% | 4 | | Apr 2026 | 150 | 3.4% | 6 | 250 | 5.6% | 4 | | May 2026 | 180 | 3.6% | 6 | 260 | 5.3% | 4 | | Jun 2026 | 150 | 3.3% | 7 | 190 | 4.2% | 5 | | Jul 2026 | 180 | 3.9% | 6 | 240 | 5.2% | 4 | | Aug 2026 | 230 | 5.1% | 4 | 230 | 5.1% | 5 | | Sep 2026 | 180 | 3.9% | 7 | 290 | 6.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Vox’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vox**: Measured on the search terms “vox amp” and “vox guitar amp”, summed into one figure. - **Yamaha**: Measured on the search terms “yamaha amp” and “yamaha thr”, summed into one figure. - [Vox profile](/demand/nz/brands/vox-amps) - [Yamaha profile](/demand/nz/brands/yamaha) - [All guitar amp brands in New Zealand](/demand/nz/categories/nz-guitar-amp-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vox or Yamaha more popular in search? In September 2026, Yamaha had more branded searches than Vox among guitar amp brands in New Zealand. Yamaha had about 290 branded searches, while Vox had 180. Yamaha made up 6.2% of all guitar amp brand searches we track, and Vox accounted for 3.9%. ## Cite this page Brandwave. "Vox vs Yamaha: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/vox-amps-vs-yamaha This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vox-amps-vs-yamaha. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.