---
title: "VML vs Werk Agency: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, VML or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/vml-new-zealand-vs-werk-agency"
publisher: "Brandwave"
---

# VML vs Werk Agency: Which is more popular by branded search in New Zealand?

Which is more popular in search, VML or Werk Agency? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: VML and Werk Agency
- **Competitive set**: Creative and Integrated Agencies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **VML Share of Search**: 4.2%
- **Werk Agency Share of Search**: 2%

## Which is more popular in search, VML or Werk Agency?

- In August 2026, VML had more branded searches than Werk Agency among creative and integrated agencies in New Zealand. VML was estimated to have 440 branded searches compared to Werk Agency’s 210, and held a 4.2% Share of Search versus Werk Agency’s 2%.
- VML was ahead of Werk Agency in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, VML’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 10.4% to 4.2%, and its estimated monthly branded searches moved from 1.1K to 440.
- Across the 11 months ending August 2026, Werk Agency’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 260 to 210.

## How did search popularity change for New Zealand creative and integrated agencies in August 2026?

- In August 2026, Werk Agency fell from 15th to 16th among creative and integrated agencies in New Zealand.
- Estimated monthly branded searches for VML in New Zealand fell 61.4% over 11 measured months, from 1.1K to 440 in August 2026.

## Month by month

| Month | VML estimated searches | VML Share of Search | VML rank | Werk Agency estimated searches | Werk Agency Share of Search | Werk Agency rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 10.4% | 3 | 260 | 2.4% | 13 |
| Nov 2025 | 630 | 6.3% | 4 | 140 | 1.4% | 16 |
| Dec 2025 | 360 | 4.6% | 7 | 260 | 3.4% | 9 |
| Jan 2026 | 390 | 4.1% | 7 | 170 | 1.8% | 15 |
| Feb 2026 | 450 | 4.5% | 7 | 170 | 1.7% | 16 |
| Mar 2026 | 500 | 4% | 10 | 210 | 1.7% | 16 |
| Apr 2026 | 400 | 4% | 10 | 170 | 1.7% | 16 |
| May 2026 | 460 | 4.7% | 8 | 210 | 2.2% | 15 |
| Jun 2026 | 490 | 4.9% | 9 | 260 | 2.6% | 13 |
| Jul 2026 | 430 | 4.6% | 8 | 210 | 2.3% | 15 |
| Aug 2026 | 440 | 4.2% | 8 | 210 | 2% | 16 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using VML’s and Werk Agency’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **VML**: Measured on the search terms “vml”, “vml agency”, “vml auckland”, “vml new zealand”, “vml nz”, “vml wellington”, “vmly&r” and “wunderman thompson nz”, summed into one figure.
- **Werk Agency**: Measured on the search term “Werk Agency”.

- [VML profile](/demand/nz/brands/vml-new-zealand)
- [Werk Agency profile](/demand/nz/brands/werk-agency)
- [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, VML or Werk Agency?

In August 2026, VML had more branded searches than Werk Agency among creative and integrated agencies in New Zealand. VML was estimated to have 440 branded searches compared to Werk Agency’s 210, and held a 4.2% Share of Search versus Werk Agency’s 2%.

## Cite this page

Brandwave. "VML vs Werk Agency: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/vml-new-zealand-vs-werk-agency

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vml-new-zealand-vs-werk-agency. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.