--- title: "Vitapet vs ZIWI Peak: Which is searched more in New Zealand?" description: "Is Vitapet or ZIWI Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet treat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vitapet-vs-ziwi-peak" publisher: "Brandwave" --- # Vitapet vs ZIWI Peak: Which is searched more in New Zealand? Is Vitapet or ZIWI Peak more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet treat brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vitapet and ZIWI Peak - **Competitive set**: Pet treat brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Vitapet Share of Search**: 14.2% - **ZIWI Peak Share of Search**: 34.5% ## Is Vitapet or ZIWI Peak more popular in search? - In September 2026, ZIWI Peak had more branded searches than Vitapet among pet treat brands in New Zealand. ZIWI Peak had about 1,170 branded searches, while Vitapet had 480. ZIWI Peak made up 34.5% of all pet treat brand searches we track, and Vitapet accounted for 14.2%. - ZIWI Peak was ahead of Vitapet in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Vitapet’s share of searches among pet treat brands in New Zealand moved from 10.7% to 14.2%, and its estimated monthly branded searches moved from 390 to 480. - Across the 12 months ending September 2026, ZIWI Peak’s share of searches among pet treat brands in New Zealand moved from 38% to 34.5%, and its estimated monthly branded searches moved from 1.4K to 1.2K. ## Top pet treat brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, ZIWI Peak was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vitapet did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ZIWI Peak | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Animals Like Us | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Greenies | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Omega Plus | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Schmackos | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Vitapet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pet treat brands - Asked ChatGPT "Which pet treat brand should I buy in New Zealand?": 1. ZIWI Peak - Asked ChatGPT "What are the best pet treat brands in New Zealand?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus - Asked ChatGPT "What's the best pet treat brand in New Zealand for dogs and cats?": 1. ZIWI Peak, 2. Animals Like Us, 3. Omega Plus - Searched Google, AI Overview "best dog treats": 1. Greenies, 2. Schmackos - Searched Google, AI Overview "cat treat brands": 1. Greenies Not named in any answer: Vitapet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet treat brands in September 2026? - In September 2026, Vitapet gained share of searches among pet treat brands in New Zealand, from 11% to 14.2%. - In September 2026, ZIWI Peak lost share of searches among pet treat brands in New Zealand, from 39.1% to 34.5%. ## Month by month | Month | Vitapet estimated searches | Vitapet Share of Search | Vitapet rank | ZIWI Peak estimated searches | ZIWI Peak Share of Search | ZIWI Peak rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 10.7% | 3 | 1.4K | 38% | 1 | | Nov 2025 | 390 | 11.8% | 3 | 1.3K | 38.5% | 1 | | Dec 2025 | 480 | 16.1% | 3 | 1.1K | 37.6% | 1 | | Jan 2026 | 390 | 13% | 3 | 1.1K | 37.9% | 1 | | Feb 2026 | 390 | 12.3% | 3 | 1.3K | 40.1% | 1 | | Mar 2026 | 390 | 12% | 3 | 1.3K | 39.3% | 1 | | Apr 2026 | 390 | 13.2% | 3 | 1.1K | 38.6% | 1 | | May 2026 | 390 | 12.9% | 4 | 1.1K | 34.8% | 1 | | Jun 2026 | 390 | 12.7% | 3 | 1.2K | 37.9% | 1 | | Jul 2026 | 480 | 14.2% | 3 | 1.3K | 39.2% | 1 | | Aug 2026 | 390 | 11% | 3 | 1.4K | 39.1% | 1 | | Sep 2026 | 480 | 14.2% | 3 | 1.2K | 34.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Vitapet’s and ZIWI Peak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vitapet**: Measured on the search term “vitapet”. - **ZIWI Peak**: Measured on the search terms “venison ziwi peak”, “ziwi”, “ziwi peak”, “ziwi pets” and “ziwipeak”, summed into one figure. - [Vitapet profile](/demand/nz/brands/vitapet) - [ZIWI Peak profile](/demand/nz/brands/ziwi-peak) - [All pet treat brands in New Zealand](/demand/nz/categories/nz-pet-treat-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vitapet or ZIWI Peak more popular in search? In September 2026, ZIWI Peak had more branded searches than Vitapet among pet treat brands in New Zealand. ZIWI Peak had about 1,170 branded searches, while Vitapet had 480. ZIWI Peak made up 34.5% of all pet treat brand searches we track, and Vitapet accounted for 14.2%. ## Cite this page Brandwave. "Vitapet vs ZIWI Peak: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/vitapet-vs-ziwi-peak This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vitapet-vs-ziwi-peak. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.