--- title: "Vimeo vs YouTube: Which is searched more in New Zealand?" description: "Is Vimeo or YouTube more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vimeo-vs-youtube" publisher: "Brandwave" --- # Vimeo vs YouTube: Which is searched more in New Zealand? Is Vimeo or YouTube more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vimeo and YouTube - **Competitive set**: Video hosting platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Vimeo Share of Search**: 0.21% - **YouTube Share of Search**: 99.8% ## Is Vimeo or YouTube more popular in search? - In September 2026, YouTube had more branded searches than Vimeo among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Vimeo had 7,030. YouTube made up 99.8% of all video hosting platform searches we track, and Vimeo accounted for 0.21%. - YouTube was ahead of Vimeo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Vimeo’s share of searches among video hosting platforms in New Zealand held steady at 0.21%, and its estimated monthly branded searches moved from 7.1K to 7K. - Across the 12 months ending September 2026, YouTube’s share of searches among video hosting platforms in New Zealand held steady at 99.8%, and its estimated monthly branded searches held steady at 3.4M. ## Top video hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Vimeo and YouTube showed up in all five answers. YouTube was listed before Vimeo in four of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YouTube | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vimeo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wistia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bunny.net | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cloudflare Stream | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Vidyard | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video hosting platforms - Asked ChatGPT "Which video hosting platform should I use in New Zealand?": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Cloudflare Stream - Asked ChatGPT "What are the best video hosting platforms in New Zealand?": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Cloudflare Stream, 5. Bunny.net, 6. Vidyard - Asked ChatGPT "What's the best video hosting platform in New Zealand for embedded video?": 1. Vimeo, 2. Bunny.net, 3. Wistia, 4. Cloudflare Stream, 5. YouTube - Searched Google, AI Overview "video hosting platform": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Bunny.net - Searched Google, AI Overview "video hosting software": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Vidyard, 5. Bunny.net Not named in any answer: Mux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand video hosting platforms in September 2026? Neither Vimeo nor YouTube moved beyond provider rounding among video hosting platforms in Sep 2026. ## Month by month | Month | Vimeo estimated searches | Vimeo Share of Search | Vimeo rank | YouTube estimated searches | YouTube Share of Search | YouTube rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.1K | 0.21% | 2 | 3.4M | 99.8% | 1 | | Nov 2025 | 7K | 0.21% | 2 | 3.4M | 99.8% | 1 | | Dec 2025 | 5.9K | 0.17% | 2 | 3.4M | 99.8% | 1 | | Jan 2026 | 5.9K | 0.17% | 2 | 3.4M | 99.8% | 1 | | Feb 2026 | 5.9K | 0.17% | 2 | 3.4M | 99.8% | 1 | | Mar 2026 | 7K | 0.17% | 2 | 4.1M | 99.8% | 1 | | Apr 2026 | 5.8K | 0.17% | 2 | 3.4M | 99.8% | 1 | | May 2026 | 7.1K | 0.21% | 2 | 3.4M | 99.8% | 1 | | Jun 2026 | 7K | 0.2% | 2 | 3.4M | 99.8% | 1 | | Jul 2026 | 5.8K | 0.17% | 2 | 3.4M | 99.8% | 1 | | Aug 2026 | 5.9K | 0.17% | 2 | 3.4M | 99.8% | 1 | | Sep 2026 | 7K | 0.21% | 2 | 3.4M | 99.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Vimeo’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vimeo**: Measured on the search terms “vimeo”, “vimeo dl”, “vimeo embed video”, “vimeo livestream”, “vimeo on demand”, “vimeo upload video”, “vimeo video hosting” and “vimeo videos”, summed into one figure. - **YouTube**: Measured on the search terms “bluey youtube”, “open youtube”, “peppa youtube”, “youtube”, “youtube c”, “youtube downloading”, “youtube home”, “youtube movies”, “youtube shorts” and “youtube studio”, summed into one figure. - [Vimeo profile](/demand/nz/brands/vimeo) - [YouTube profile](/demand/nz/brands/youtube) - [All video hosting platforms in New Zealand](/demand/nz/categories/nz-video-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vimeo or YouTube more popular in search? In September 2026, YouTube had more branded searches than Vimeo among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Vimeo had 7,030. YouTube made up 99.8% of all video hosting platform searches we track, and Vimeo accounted for 0.21%. ## Cite this page Brandwave. "Vimeo vs YouTube: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/vimeo-vs-youtube This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vimeo-vs-youtube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.