--- title: "Vimeo vs Wistia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Vimeo or Wistia? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vimeo-vs-wistia" publisher: "Brandwave" --- # Vimeo vs Wistia: Which is more popular by branded search in New Zealand? Which is more popular in search, Vimeo or Wistia? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vimeo and Wistia - **Competitive set**: Video hosting platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Vimeo Share of Search**: 95.9% - **Wistia Share of Search**: 3% ## Which is more popular in search, Vimeo or Wistia? - In August 2026, Vimeo had more branded searches than Wistia among video hosting platforms in New Zealand. Vimeo was estimated to have 6.1K branded searches compared to Wistia’s 190, and held a 95.9% Share of Search versus Wistia’s 3%. - Vimeo was ahead of Wistia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Vimeo’s estimated Share of Search among video hosting platforms in New Zealand moved from 95.7% to 95.9%, and its estimated monthly branded searches moved from 7.3K to 6.1K. - Across the 11 months ending August 2026, Wistia’s estimated Share of Search among video hosting platforms in New Zealand held steady at 3%, and its estimated monthly branded searches moved from 230 to 190. ## How did search popularity change for New Zealand video hosting platforms in August 2026? - In August 2026, Vimeo gained estimated Share of Search among video hosting platforms in New Zealand, from 95.3% to 95.9%. - Estimated monthly branded searches for Wistia in New Zealand fell 17.4% over 11 measured months, from 230 to 190 in August 2026. ## Month by month | Month | Vimeo estimated searches | Vimeo Share of Search | Vimeo rank | Wistia estimated searches | Wistia Share of Search | Wistia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.3K | 95.7% | 1 | 230 | 3% | 2 | | Nov 2025 | 7.3K | 95% | 1 | 280 | 3.7% | 2 | | Dec 2025 | 6.1K | 94.7% | 1 | 180 | 2.8% | 2 | | Jan 2026 | 6.1K | 95.2% | 1 | 220 | 3.4% | 2 | | Feb 2026 | 6K | 94.4% | 1 | 220 | 3.4% | 2 | | Mar 2026 | 7.2K | 94.4% | 1 | 280 | 3.7% | 2 | | Apr 2026 | 6K | 94.8% | 1 | 230 | 3.6% | 2 | | May 2026 | 7.3K | 95.7% | 1 | 220 | 2.9% | 2 | | Jun 2026 | 7.2K | 95.9% | 1 | 230 | 3.1% | 2 | | Jul 2026 | 6K | 95.3% | 1 | 190 | 3% | 2 | | Aug 2026 | 6.1K | 95.9% | 1 | 190 | 3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Vimeo’s and Wistia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vimeo**: Measured on the search terms “vimeo”, “vimeo com”, “vimeo cost”, “vimeo dl”, “vimeo embed video”, “vimeo livestream”, “vimeo new zealand”, “vimeo nz”, “vimeo on demand”, “vimeo online”, “vimeo to mp4”, “vimeo upload video”, “vimeo video hosting” and “vimeo videos”, summed into one figure. - **Wistia**: Measured on the search terms “wistia”, “wistia com”, “wistia embed video” and “wistia video hosting”, summed into one figure. - [Vimeo profile](/demand/nz/brands/vimeo) - [Wistia profile](/demand/nz/brands/wistia) - [All video hosting platforms in New Zealand](/demand/nz/categories/nz-video-hosting-platforms): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Vimeo or Wistia? In August 2026, Vimeo had more branded searches than Wistia among video hosting platforms in New Zealand. Vimeo was estimated to have 6.1K branded searches compared to Wistia’s 190, and held a 95.9% Share of Search versus Wistia’s 3%. ## Cite this page Brandwave. "Vimeo vs Wistia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/vimeo-vs-wistia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vimeo-vs-wistia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.