--- title: "Villa Maria vs Yealands: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Villa Maria or Yealands? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/villa-maria-vs-yealands" publisher: "Brandwave" --- # Villa Maria vs Yealands: Which is more popular by branded search in New Zealand? Which is more popular in search, Villa Maria or Yealands? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Villa Maria and Yealands - **Competitive set**: Wine brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Villa Maria Share of Search**: 7.3% - **Yealands Share of Search**: 3.2% ## Which is more popular in search, Villa Maria or Yealands? - In August 2026, Villa Maria had more branded searches than Yealands among wine brands in New Zealand. Villa Maria was estimated to have 2.2K branded searches compared to Yealands’ 970, and held a 7.3% Share of Search versus Yealands’ 3.2%. - Villa Maria was ahead of Yealands in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Villa Maria’s estimated Share of Search among wine brands in New Zealand moved from 7.5% to 7.3%, and its estimated monthly branded searches moved from 2.8K to 2.2K. - Across the 11 months ending August 2026, Yealands’ estimated Share of Search among wine brands in New Zealand moved from 2.8% to 3.2%, and its estimated monthly branded searches moved from 1.1K to 970. ## How did search popularity change for New Zealand wine brands in August 2026? - In August 2026, Yealands overtook Kim Crawford to rank 8th among wine brands in New Zealand, at 3.2%. - In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%. ## Month by month | Month | Villa Maria estimated searches | Villa Maria Share of Search | Villa Maria rank | Yealands estimated searches | Yealands Share of Search | Yealands rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 7.5% | 5 | 1.1K | 2.8% | 8 | | Nov 2025 | 3K | 6.9% | 5 | 1.4K | 3.1% | 7 | | Dec 2025 | 3.5K | 5.8% | 5 | 1.2K | 2% | 9 | | Jan 2026 | 3.3K | 6.1% | 5 | 1.2K | 2.2% | 9 | | Feb 2026 | 2.9K | 5.8% | 5 | 1.2K | 2.4% | 8 | | Mar 2026 | 3.3K | 6.9% | 5 | 1.3K | 2.7% | 8 | | Apr 2026 | 2.1K | 5.6% | 5 | 960 | 2.5% | 9 | | May 2026 | 3K | 8.8% | 4 | 850 | 2.5% | 10 | | Jun 2026 | 2.4K | 8.2% | 4 | 840 | 2.8% | 8 | | Jul 2026 | 1.9K | 6.7% | 5 | 660 | 2.3% | 10 | | Aug 2026 | 2.2K | 7.3% | 5 | 970 | 3.2% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Villa Maria’s and Yealands’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Villa Maria**: Measured on the search terms “villa maria near me”, “villa maria new zealand”, “villa maria nz”, “villa maria online”, “villa maria pinot noir”, “villa maria sauvignon blanc”, “villa maria wine”, “villamaria”, “villamaria co nz”, “villamaria sauvignon blanc” and “villamaria wine”, summed into one figure. - **Yealands**: Measured on the search terms “peter yealands”, “yealands”, “yealands co nz”, “yealands near me”, “yealands new zealand”, “yealands nz”, “yealands pinot noir”, “yealands rose”, “yealands sauvignon” and “yealands wine”, summed into one figure. - [Villa Maria profile](/demand/nz/brands/villa-maria) - [Yealands profile](/demand/nz/brands/yealands) - [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Villa Maria or Yealands? In August 2026, Villa Maria had more branded searches than Yealands among wine brands in New Zealand. Villa Maria was estimated to have 2.2K branded searches compared to Yealands’ 970, and held a 7.3% Share of Search versus Yealands’ 3.2%. ## Cite this page Brandwave. "Villa Maria vs Yealands: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/villa-maria-vs-yealands This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/villa-maria-vs-yealands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.