--- title: "Viktor&Rolf vs Yves Saint Laurent: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Viktor&Rolf or Yves Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/viktor-and-rolf-vs-yves-saint-laurent" publisher: "Brandwave" --- # Viktor&Rolf vs Yves Saint Laurent: Which is more popular by branded search in New Zealand? Which is more popular in search, Viktor&Rolf or Yves Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Viktor&Rolf and Yves Saint Laurent - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Viktor&Rolf Share of Search**: 1.1% - **Yves Saint Laurent Share of Search**: 16.3% ## Which is more popular in search, Viktor&Rolf or Yves Saint Laurent? - In August 2026, Yves Saint Laurent had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Viktor&Rolf’s 1.9K, and held a 16.3% Share of Search versus Viktor&Rolf’s 1.1%. - Yves Saint Laurent was ahead of Viktor&Rolf in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Viktor&Rolf’s estimated Share of Search among fragrance brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 1.7K to 1.9K. - Across the 11 months ending August 2026, Yves Saint Laurent’s estimated Share of Search among fragrance brands in New Zealand moved from 15.7% to 16.3%, and its estimated monthly branded searches moved from 25.3K to 29.7K. ## How did search popularity change for New Zealand fragrance brands in August 2026? - Estimated monthly branded searches for Yves Saint Laurent in New Zealand rose 17.6% over 11 measured months, from 25.3K to 29.7K in August 2026. - Estimated monthly branded searches for Viktor&Rolf in New Zealand rose 11.6% over 11 measured months, from 1.7K to 1.9K in August 2026. ## Month by month | Month | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank | Yves Saint Laurent estimated searches | Yves Saint Laurent Share of Search | Yves Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 1.1% | 10 | 25.3K | 15.7% | 3 | | Nov 2025 | 2.4K | 1.2% | 10 | 30.8K | 16.4% | 3 | | Dec 2025 | 2.6K | 1.2% | 10 | 37.3K | 17.4% | 1 | | Jan 2026 | 1.4K | 0.94% | 10 | 25.5K | 16.6% | 3 | | Feb 2026 | 1.3K | 0.98% | 10 | 21.6K | 16% | 4 | | Mar 2026 | 1.6K | 1.1% | 10 | 22.9K | 15.9% | 4 | | Apr 2026 | 1.4K | 0.91% | 10 | 23.6K | 15.8% | 4 | | May 2026 | 2K | 1.1% | 10 | 24.7K | 14.1% | 5 | | Jun 2026 | 1.7K | 1% | 10 | 25.2K | 14.8% | 3 | | Jul 2026 | 2.3K | 1.4% | 10 | 26.8K | 16.6% | 3 | | Aug 2026 | 1.9K | 1.1% | 10 | 29.7K | 16.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Viktor&Rolf’s and Yves Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Viktor&Rolf**: Measured on the search terms “spicebomb extreme viktor and rolf”, “viktor and rolf bonbon”, “viktor and rolf bonbon parfum”, “viktor and rolf flowerbomb”, “viktor and rolf flowerbomb extreme”, “viktor and rolf spicebomb”, “viktor rolf com”, “viktor&rolf eau de parfum”, “viktor&rolf flowerbomb eau de parfum”, “viktor&rolf flowerbomb perfume”, “viktor&rolf fragrance”, “viktor&rolf perfume”, “viktor&rolf spicebomb eau de toilette”, “viktorrolf” and “viktorrolf perfume”, summed into one figure. - **Yves Saint Laurent**: Measured on the search terms “ysl”, “ysl black optimum”, “ysl colognes”, “ysl edp”, “ysl heel”, “ysl libre”, “ysl parfum men”, “ysl perfumes”, “ysl pocketbook”, “ysl y”, “ysl yedp”, “yslbeauty com”, “yves saint laurent”, “yves saint laurent cologne”, “yves saint laurent eau de parfum”, “yves saint laurent near me”, “yves saint laurent nz”, “yves saint laurent online”, “yves saint laurent perfume”, “yvessaintlaurent”, “yvessaintlaurent cologne”, “yvessaintlaurent eau de parfum” and “yvessaintlaurent perfume”, summed into one figure. - [Viktor&Rolf profile](/demand/nz/brands/viktor-and-rolf) - [Yves Saint Laurent profile](/demand/nz/brands/yves-saint-laurent) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Viktor&Rolf or Yves Saint Laurent? In August 2026, Yves Saint Laurent had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Yves Saint Laurent was estimated to have 29.7K branded searches compared to Viktor&Rolf’s 1.9K, and held a 16.3% Share of Search versus Viktor&Rolf’s 1.1%. ## Cite this page Brandwave. "Viktor&Rolf vs Yves Saint Laurent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/viktor-and-rolf-vs-yves-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/viktor-and-rolf-vs-yves-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.