--- title: "Vidyard vs YouTube: Which is searched more in New Zealand?" description: "Is Vidyard or YouTube more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vidyard-vs-youtube" publisher: "Brandwave" --- # Vidyard vs YouTube: Which is searched more in New Zealand? Is Vidyard or YouTube more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Video hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vidyard and YouTube - **Competitive set**: Video hosting platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Vidyard Share of Search**: <0.01% - **YouTube Share of Search**: 99.8% ## Is Vidyard or YouTube more popular in search? - In September 2026, YouTube had more branded searches than Vidyard among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Vidyard had 50. YouTube made up 99.8% of all video hosting platform searches we track, and Vidyard accounted for <0.01%. - YouTube was ahead of Vidyard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Vidyard’s share of searches among video hosting platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 90 to 50. - Across the 12 months ending September 2026, YouTube’s share of searches among video hosting platforms in New Zealand held steady at 99.8%, and its estimated monthly branded searches held steady at 3.4M. ## Top video hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, YouTube appeared in all five answers. Vidyard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. YouTube was listed before Vidyard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | YouTube | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Vimeo | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Wistia | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Bunny.net | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cloudflare Stream | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Vidyard | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about video hosting platforms - Asked ChatGPT "Which video hosting platform should I use in New Zealand?": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Cloudflare Stream - Asked ChatGPT "What are the best video hosting platforms in New Zealand?": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Cloudflare Stream, 5. Bunny.net, 6. Vidyard - Asked ChatGPT "What's the best video hosting platform in New Zealand for embedded video?": 1. Vimeo, 2. Bunny.net, 3. Wistia, 4. Cloudflare Stream, 5. YouTube - Searched Google, AI Overview "video hosting platform": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Bunny.net - Searched Google, AI Overview "video hosting software": 1. YouTube, 2. Vimeo, 3. Wistia, 4. Vidyard, 5. Bunny.net Not named in any answer: Mux. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand video hosting platforms in September 2026? - Estimated monthly branded searches for Vidyard in New Zealand fell 44.4% over 12 measured months, from 90 to 50 in September 2026. ## Month by month | Month | Vidyard estimated searches | Vidyard Share of Search | Vidyard rank | YouTube estimated searches | YouTube Share of Search | YouTube rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Nov 2025 | 80 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Dec 2025 | 150 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Jan 2026 | 70 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Feb 2026 | 100 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Mar 2026 | 110 | <0.01% | 4 | 4.1M | 99.8% | 1 | | Apr 2026 | 70 | <0.01% | 4 | 3.4M | 99.8% | 1 | | May 2026 | 70 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Jun 2026 | 70 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Jul 2026 | 80 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Aug 2026 | 50 | <0.01% | 4 | 3.4M | 99.8% | 1 | | Sep 2026 | 50 | <0.01% | 4 | 3.4M | 99.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Vidyard’s and YouTube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vidyard**: Measured on the search terms “vidyard” and “vidyard video hosting”, summed into one figure. - **YouTube**: Measured on the search terms “bluey youtube”, “open youtube”, “peppa youtube”, “youtube”, “youtube c”, “youtube downloading”, “youtube home”, “youtube movies”, “youtube shorts” and “youtube studio”, summed into one figure. - [Vidyard profile](/demand/nz/brands/vidyard) - [YouTube profile](/demand/nz/brands/youtube) - [All video hosting platforms in New Zealand](/demand/nz/categories/nz-video-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vidyard or YouTube more popular in search? In September 2026, YouTube had more branded searches than Vidyard among video hosting platforms in New Zealand. YouTube had about 3.4 million branded searches, while Vidyard had 50. YouTube made up 99.8% of all video hosting platform searches we track, and Vidyard accounted for <0.01%. ## Cite this page Brandwave. "Vidyard vs YouTube: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/vidyard-vs-youtube This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vidyard-vs-youtube. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.