---
title: "Victorinox vs WÜSTHOF: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Victorinox or WÜSTHOF? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/victorinox-vs-wusthof"
publisher: "Brandwave"
---

# Victorinox vs WÜSTHOF: Which is more popular by branded search in New Zealand?

Which is more popular in search, Victorinox or WÜSTHOF? Compare estimated monthly branded-search demand and Share of Search inside the Kitchen knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Victorinox and WÜSTHOF
- **Competitive set**: Kitchen knife brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Victorinox Share of Search**: 53%
- **WÜSTHOF Share of Search**: 22.6%

## Which is more popular in search, Victorinox or WÜSTHOF?

- In August 2026, Victorinox had more branded searches than WÜSTHOF among kitchen knife brands in New Zealand. Victorinox was estimated to have 3.6K branded searches compared to WÜSTHOF’s 1.5K, and held a 53% Share of Search versus WÜSTHOF’s 22.6%.
- Victorinox was ahead of WÜSTHOF in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Victorinox’s estimated Share of Search among kitchen knife brands in New Zealand moved from 59.6% to 53%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
- Across the 11 months ending August 2026, WÜSTHOF’s estimated Share of Search among kitchen knife brands in New Zealand moved from 13.4% to 22.6%, and its estimated monthly branded searches moved from 640 to 1.5K.

## How did search popularity change for New Zealand kitchen knife brands in August 2026?

- In August 2026, Victorinox gained estimated Share of Search among kitchen knife brands in New Zealand, from 46.3% to 53%.
- In August 2026, WÜSTHOF lost estimated Share of Search among kitchen knife brands in New Zealand, from 28.1% to 22.6%.

## Month by month

| Month | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | WÜSTHOF estimated searches | WÜSTHOF Share of Search | WÜSTHOF rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 59.6% | 1 | 640 | 13.4% | 2 |
| Nov 2025 | 3.7K | 59.2% | 1 | 820 | 13.1% | 2 |
| Dec 2025 | 4.6K | 61.4% | 1 | 920 | 12.3% | 2 |
| Jan 2026 | 3K | 57.9% | 1 | 730 | 14% | 2 |
| Feb 2026 | 2.3K | 53.8% | 1 | 890 | 21.1% | 2 |
| Mar 2026 | 2.5K | 53% | 1 | 980 | 20.8% | 2 |
| Apr 2026 | 2.5K | 49.6% | 1 | 1.1K | 22.4% | 2 |
| May 2026 | 2.5K | 47.6% | 1 | 1.4K | 26.4% | 2 |
| Jun 2026 | 2.5K | 47.2% | 1 | 1.3K | 24.7% | 2 |
| Jul 2026 | 3.3K | 46.3% | 1 | 2K | 28.1% | 2 |
| Aug 2026 | 3.6K | 53% | 1 | 1.5K | 22.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Victorinox’s and WÜSTHOF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Victorinox**: Measured on the search terms “victorinox”, “victorinox chef knife”, “victorinox com”, “victorinox knife”, “victorinox knife set”, “victorinox near me”, “victorinox nz” and “victorinox online”, summed into one figure.
- **WÜSTHOF**: Measured on the search terms “8 wusthof classic chef knife”, “classic wusthof chef knife”, “knife set wusthof”, “wusthof”, “wusthof chef knife”, “wusthof classic”, “wusthof classic 8 inch chefs knife”, “wusthof com”, “wusthof kitchen knives”, “wusthof knife”, “wusthof near me”, “wusthof nz” and “wusthof online”, summed into one figure.

- [Victorinox profile](/demand/nz/brands/victorinox)
- [WÜSTHOF profile](/demand/nz/brands/wusthof)
- [All kitchen knife brands in New Zealand](/demand/nz/categories/nz-kitchen-knife-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Victorinox or WÜSTHOF?

In August 2026, Victorinox had more branded searches than WÜSTHOF among kitchen knife brands in New Zealand. Victorinox was estimated to have 3.6K branded searches compared to WÜSTHOF’s 1.5K, and held a 53% Share of Search versus WÜSTHOF’s 22.6%.

## Cite this page

Brandwave. "Victorinox vs WÜSTHOF: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/victorinox-vs-wusthof

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/victorinox-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.