--- title: "Victorinox vs Wiltshire: Which is searched more in New Zealand?" description: "Is Victorinox or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/victorinox-vs-wiltshire" publisher: "Brandwave" --- # Victorinox vs Wiltshire: Which is searched more in New Zealand? Is Victorinox or Wiltshire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cutlery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Victorinox and Wiltshire - **Competitive set**: Cutlery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Victorinox Share of Search**: 10.7% - **Wiltshire Share of Search**: 7.7% ## Is Victorinox or Wiltshire more popular in search? - In September 2026, Victorinox had more branded searches than Wiltshire among cutlery brands in New Zealand. Victorinox had about 1,000 branded searches, while Wiltshire had 720. Victorinox made up 10.7% of all cutlery brand searches we track, and Wiltshire accounted for 7.7%. - Victorinox was ahead of Wiltshire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Victorinox’s share of searches among cutlery brands in New Zealand moved from 13.6% to 10.7%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Wiltshire’s share of searches among cutlery brands in New Zealand moved from 6.2% to 7.7%, and its estimated monthly branded searches moved from 590 to 720. ## Top cutlery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Victorinox was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wiltshire did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wusthof | 1st | 1 of 3 | 1 of 1 | 2 of 4 | | Victorinox | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | ZWILLING | 3rd | 0 of 3 | 1 of 1 | 1 of 4 | | KitchenAid | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wiltshire | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tramontina | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Stanley Rogers | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about cutlery brands - Asked ChatGPT "Which cutlery brand should I buy in New Zealand?": 1. Tramontina - Asked ChatGPT "What are the best cutlery brands in New Zealand?": 1. Stanley Rogers - Asked ChatGPT "What's the best cutlery brand in New Zealand for everyday cooking?": 1. Victorinox, 2. Wusthof - Searched Google, AI Overview "kitchen knife set nz": 1. Wusthof, 2. ZWILLING Not named in any answer: KitchenAid and Wiltshire. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand cutlery brands in September 2026? - In September 2026, Victorinox lost share of searches among cutlery brands in New Zealand, from 12.9% to 10.7%. - In September 2026, Wiltshire lost share of searches among cutlery brands in New Zealand, from 8.8% to 7.7%. ## Month by month | Month | Victorinox estimated searches | Victorinox Share of Search | Victorinox rank | Wiltshire estimated searches | Wiltshire Share of Search | Wiltshire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 13.6% | 2 | 590 | 6.2% | 3 | | Nov 2025 | 1.3K | 8.8% | 2 | 590 | 4% | 4 | | Dec 2025 | 1.6K | 10.4% | 2 | 590 | 3.8% | 4 | | Jan 2026 | 1.3K | 11.8% | 2 | 590 | 5.4% | 3 | | Feb 2026 | 880 | 10.1% | 2 | 590 | 6.8% | 3 | | Mar 2026 | 1K | 11.1% | 2 | 590 | 6.6% | 3 | | Apr 2026 | 1K | 10.9% | 2 | 590 | 6.4% | 3 | | May 2026 | 1K | 10.8% | 2 | 720 | 7.8% | 3 | | Jun 2026 | 1K | 11.1% | 2 | 720 | 8% | 3 | | Jul 2026 | 1.3K | 12.2% | 2 | 1.3K | 12.2% | 3 | | Aug 2026 | 1.3K | 12.9% | 2 | 880 | 8.8% | 3 | | Sep 2026 | 1K | 10.7% | 2 | 720 | 7.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Victorinox’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Victorinox**: Measured on the search term “victorinox”. - **Wiltshire**: Measured on the search term “wiltshire”. - [Victorinox profile](/demand/nz/brands/victorinox) - [Wiltshire profile](/demand/nz/brands/wiltshire) - [All cutlery brands in New Zealand](/demand/nz/categories/nz-cutlery-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Victorinox or Wiltshire more popular in search? In September 2026, Victorinox had more branded searches than Wiltshire among cutlery brands in New Zealand. Victorinox had about 1,000 branded searches, while Wiltshire had 720. Victorinox made up 10.7% of all cutlery brand searches we track, and Wiltshire accounted for 7.7%. ## Cite this page Brandwave. "Victorinox vs Wiltshire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/victorinox-vs-wiltshire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/victorinox-vs-wiltshire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.