--- title: "Victor vs Yonex: Which is searched more in New Zealand?" description: "Is Victor or Yonex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/victor-badminton-vs-yonex" publisher: "Brandwave" --- # Victor vs Yonex: Which is searched more in New Zealand? Is Victor or Yonex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Badminton brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Victor and Yonex - **Competitive set**: Badminton brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Victor Share of Search**: 3.3% - **Yonex Share of Search**: 40% ## Is Victor or Yonex more popular in search? - In September 2026, Yonex had more branded searches than Victor among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Victor had 140. Yonex made up 40% of all badminton brand searches we track, and Victor accounted for 3.3%. - Yonex was ahead of Victor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Victor’s share of searches among badminton brands in New Zealand moved from 3.6% to 3.3%, and its estimated monthly branded searches held steady at 140. - Across the 12 months ending September 2026, Yonex’s share of searches among badminton brands in New Zealand moved from 37.4% to 40%, and its estimated monthly branded searches moved from 1.5K to 1.7K. ## Top badminton brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Victor and Yonex showed up in all five answers. Yonex was listed before Victor in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Yonex | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Victor | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Li-Ning | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Ashaway | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Babolat | 5th | 0 of 3 | 2 of 2 | 2 of 5 | ## Every AI answer about badminton brands - Asked ChatGPT "Which badminton brand should I buy in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning - Asked ChatGPT "What are the best badminton brands in New Zealand?": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway - Asked ChatGPT "What's the best badminton brand in New Zealand for club play?": 1. Yonex, 2. Victor, 3. Li-Ning - Searched Google, AI Overview "badminton racket nz": 1. Yonex, 2. Li-Ning, 3. Victor, 4. Babolat - Searched Google, AI Overview "badminton brands": 1. Yonex, 2. Victor, 3. Li-Ning, 4. Ashaway, 5. Babolat Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand badminton brands in September 2026? - In September 2026, Yonex gained share of searches among badminton brands in New Zealand, from 38% to 40%. - In September 2026, Victor lost share of searches among badminton brands in New Zealand, from 5.3% to 3.3%. ## Month by month | Month | Victor estimated searches | Victor Share of Search | Victor rank | Yonex estimated searches | Yonex Share of Search | Yonex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 3.6% | 4 | 1.5K | 37.4% | 2 | | Nov 2025 | 140 | 3.5% | 4 | 1.5K | 37% | 2 | | Dec 2025 | 160 | 4.6% | 4 | 1.3K | 36.8% | 1 | | Jan 2026 | 120 | 2.4% | 4 | 2.4K | 46.4% | 1 | | Feb 2026 | 120 | 2.4% | 4 | 2.1K | 42% | 1 | | Mar 2026 | 250 | 5.1% | 4 | 2.1K | 42.9% | 1 | | Apr 2026 | 160 | 3.5% | 4 | 2K | 44.2% | 1 | | May 2026 | 250 | 5.8% | 4 | 1.8K | 41.6% | 1 | | Jun 2026 | 160 | 2.3% | 4 | 1.7K | 25.3% | 2 | | Jul 2026 | 180 | 4.5% | 4 | 1.6K | 40.5% | 1 | | Aug 2026 | 220 | 5.3% | 4 | 1.6K | 38% | 1 | | Sep 2026 | 140 | 3.3% | 4 | 1.7K | 40% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Victor’s and Yonex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Victor**: Measured on the search terms “victor badminton” and “victor badminton racket”, summed into one figure. - **Yonex**: Measured on the search terms “yonex”, “yonex ezone”, “yonex shoes”, “yonex shuttles” and “yonex tennis racket”, summed into one figure. - [Victor profile](/demand/nz/brands/victor-badminton) - [Yonex profile](/demand/nz/brands/yonex) - [All badminton brands in New Zealand](/demand/nz/categories/nz-badminton-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Victor or Yonex more popular in search? In September 2026, Yonex had more branded searches than Victor among badminton brands in New Zealand. Yonex had about 1,700 branded searches, while Victor had 140. Yonex made up 40% of all badminton brand searches we track, and Victor accounted for 3.3%. ## Cite this page Brandwave. "Victor vs Yonex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/victor-badminton-vs-yonex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/victor-badminton-vs-yonex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.