--- title: "Vic Firth vs Zildjian: Which is searched more in New Zealand?" description: "Is Vic Firth or Zildjian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vic-firth-vs-zildjian" publisher: "Brandwave" --- # Vic Firth vs Zildjian: Which is searched more in New Zealand? Is Vic Firth or Zildjian more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stick bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vic Firth and Zildjian - **Competitive set**: Stick bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Vic Firth Share of Search**: 22.9% - **Zildjian Share of Search**: 50% ## Is Vic Firth or Zildjian more popular in search? - In September 2026, Zildjian had more branded searches than Vic Firth among stick bag brands in New Zealand. Zildjian had about 240 branded searches, while Vic Firth had 110. Zildjian made up 50% of all stick bag brand searches we track, and Vic Firth accounted for 22.9%. - Zildjian was ahead of Vic Firth in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Vic Firth’s share of searches among stick bag brands in New Zealand moved from 17.1% to 22.9%, and its estimated monthly branded searches moved from 70 to 110. - Across the 12 months ending September 2026, Zildjian’s share of searches among stick bag brands in New Zealand moved from 51.2% to 50%, and its estimated monthly branded searches moved from 210 to 240. ## Top stick bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Vic Firth appeared in all four answers. Zildjian did not appear in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Zildjian | 0 of 3 | 0 of 1 | 0 of 4 | | Vic Firth | 3 of 3 | 1 of 1 | 4 of 4 | | Meinl | 1 of 3 | 0 of 1 | 1 of 4 | | Promark | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about stick bag brands - Asked ChatGPT "Which stick bag brand should I buy in New Zealand?": 1. Vic Firth - Asked ChatGPT "What are the best stick bag brands in New Zealand?": 1. Vic Firth, 2. Promark, 3. Meinl - Asked ChatGPT "What's the best stick bag brand in New Zealand for drum sticks?": 1. Vic Firth - Searched Google, AI Overview "best stick bag": 1. Vic Firth, 2. Promark Not named in any answer: Zildjian. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stick bag brands in September 2026? - In September 2026, Zildjian lost share of searches among stick bag brands in New Zealand, from 53.8% to 50%. - Vic Firth’s share of searches among stick bag brands in New Zealand has lost ground for 3 months in a row, from 35.5% to 22.9% in September 2026. ## Month by month | Month | Vic Firth estimated searches | Vic Firth Share of Search | Vic Firth rank | Zildjian estimated searches | Zildjian Share of Search | Zildjian rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 17.1% | 3 | 210 | 51.2% | 1 | | Nov 2025 | 70 | 16.3% | 3 | 240 | 55.8% | 1 | | Dec 2025 | 110 | 19% | 2 | 320 | 55.2% | 1 | | Jan 2026 | 90 | 19.6% | 2 | 240 | 52.2% | 1 | | Feb 2026 | 150 | 29.4% | 2 | 240 | 47.1% | 1 | | Mar 2026 | 100 | 21.3% | 2 | 260 | 55.3% | 1 | | Apr 2026 | 130 | 22.8% | 2 | 300 | 52.6% | 1 | | May 2026 | 200 | 33.9% | 2 | 260 | 44.1% | 1 | | Jun 2026 | 220 | 35.5% | 2 | 280 | 45.2% | 1 | | Jul 2026 | 120 | 24% | 2 | 280 | 56% | 1 | | Aug 2026 | 150 | 23.1% | 2 | 350 | 53.8% | 1 | | Sep 2026 | 110 | 22.9% | 2 | 240 | 50% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Vic Firth’s and Zildjian’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vic Firth**: Measured on the search terms “vic firth” and “vic firth drumsticks”, summed into one figure. - **Zildjian**: Measured on the search terms “zildjian” and “zildjian cymbals”, summed into one figure. - [Vic Firth profile](/demand/nz/brands/vic-firth) - [Zildjian profile](/demand/nz/brands/zildjian) - [All stick bag brands in New Zealand](/demand/nz/categories/nz-stick-bag-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vic Firth or Zildjian more popular in search? In September 2026, Zildjian had more branded searches than Vic Firth among stick bag brands in New Zealand. Zildjian had about 240 branded searches, while Vic Firth had 110. Zildjian made up 50% of all stick bag brand searches we track, and Vic Firth accounted for 22.9%. ## Cite this page Brandwave. "Vic Firth vs Zildjian: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/vic-firth-vs-zildjian This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vic-firth-vs-zildjian. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.