--- title: "Vibe Hair Dezine vs Vivo Hair: Which is more popular in New Zealand?" description: "Is Vibe Hair Dezine or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vibe-hair-dezine-vs-vivo-hair" publisher: "Brandwave" --- # Vibe Hair Dezine vs Vivo Hair: Which is more popular in New Zealand? Is Vibe Hair Dezine or Vivo Hair more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vibe Hair Dezine and Vivo Hair - **Competitive set**: New Plymouth hair salons - **Market**: New Zealand - **Month measured**: Oct 2026 - **Vibe Hair Dezine Share of Search**: 3.2% - **Vivo Hair Share of Search**: 14.9% ## Is Vibe Hair Dezine or Vivo Hair more popular in search? - In October 2026, Vivo Hair had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. Vivo Hair had about 140 branded searches, while Vibe Hair Dezine had 30. Vivo Hair made up 14.9% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.2%. - Vivo Hair was ahead of Vibe Hair Dezine in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Vibe Hair Dezine’s share of searches among New Plymouth hair salons in New Zealand moved from 4.5% to 3.2%, and its estimated monthly branded searches moved from 40 to 30. - Across the 12 months ending October 2026, Vivo Hair’s share of searches among New Plymouth hair salons in New Zealand moved from 23.6% to 14.9%, and its estimated monthly branded searches moved from 210 to 140. ## Top New Plymouth hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Vibe Hair Dezine was mentioned in two out of three: in two of the three ChatGPT answers. Vivo Hair did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Station Hair Company | 1st | 3 of 3 | 3 of 3 | | Patterson's Salon | 2nd | 3 of 3 | 3 of 3 | | Vibe Hair Dezine | 3rd | 2 of 3 | 2 of 3 | | LOLA Hair Studio | 4th | 2 of 3 | 2 of 3 | | Ash Hair & Beauty | 5th | 1 of 3 | 1 of 3 | | Vivo Hair | Not ranked | 0 of 3 | 0 of 3 | | The Cutting Edge Hair Studio | Not ranked | 0 of 3 | 0 of 3 | | Kess Hair & Beauty | Not ranked | 0 of 3 | 0 of 3 | | Be Ba Bo Hair Studio | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about New Plymouth hair salons - Asked ChatGPT "Which hair salon should I go to in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Vibe Hair Dezine, 4. LOLA Hair Studio - Asked ChatGPT "What are the best hair salons in New Plymouth, New Zealand?": 1. The Station Hair Company, 2. Vibe Hair Dezine, 3. LOLA Hair Studio, 4. Patterson's Salon - Asked ChatGPT "What's the best hair salon in New Plymouth, New Zealand for a haircut?": 1. The Station Hair Company, 2. Patterson's Salon, 3. Ash Hair & Beauty Not named in any answer: Vivo Hair, The Cutting Edge Hair Studio, Kess Hair & Beauty and Be Ba Bo Hair Studio. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth hair salons in October 2026? - In October 2026, Vivo Hair gained share of searches among New Plymouth hair salons in New Zealand, from 12.8% to 14.9%. - In October 2026, Vibe Hair Dezine rose from 9th to 8th among New Plymouth hair salons in New Zealand. ## How has branded search for Vibe Hair Dezine and Vivo Hair changed in New Zealand over the last 12 months? | Month | Vibe Hair Dezine estimated searches | Vibe Hair Dezine Share of Search | Vibe Hair Dezine rank | Vivo Hair estimated searches | Vivo Hair Share of Search | Vivo Hair rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 40 | 4.5% | 8 | 210 | 23.6% | 1 | | Dec 2025 | 20 | 2.4% | 9 | 150 | 18.3% | 1 | | Jan 2026 | 50 | 4.8% | 8 | 190 | 18.3% | 2 | | Feb 2026 | 30 | 3.3% | 8 | 150 | 16.7% | 2 | | Mar 2026 | 40 | 4.4% | 8 | 100 | 11.1% | 4 | | Apr 2026 | 20 | 2.6% | 9 | 90 | 11.5% | 5 | | May 2026 | 40 | 4.7% | 8 | 110 | 12.8% | 3 | | Jun 2026 | 40 | 4.7% | 8 | 100 | 11.8% | 4 | | Jul 2026 | 30 | 3.3% | 9 | 120 | 13.3% | 4 | | Aug 2026 | 40 | 4.5% | 8 | 150 | 17% | 3 | | Sep 2026 | 30 | 3.5% | 9 | 110 | 12.8% | 3 | | Oct 2026 | 30 | 3.2% | 8 | 140 | 14.9% | 3 | ## How are Vibe Hair Dezine’s and Vivo Hair’s branded searches counted? Brandwave collects information about searches that people make online using Vibe Hair Dezine’s and Vivo Hair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vibe Hair Dezine**: Measured on the search terms “vibe hair dezine” and “vibe hair new plymouth”, summed into one figure. - **Vivo Hair**: Measured on the search terms “vivo bethlehem”, “vivo botany”, “vivo chartwell”, “vivo hair”, “vivo hair salon”, “vivo howick”, “vivo lambton quay”, “vivo levin”, “vivo manukau”, “vivo mt eden”, “vivo papamoa”, “vivo rangiora”, “vivo remuera”, “vivo rolleston”, “vivo silverdale”, “vivo sylvia park”, “vivo takanini”, “vivo westgate” and “vivohair”, summed into one figure. - [Vibe Hair Dezine profile](/demand/nz/brands/vibe-hair-dezine) - [Vivo Hair profile](/demand/nz/brands/vivo-hair) - [All New Plymouth hair salons in New Zealand](/demand/nz/locations/new-plymouth/hair-salons): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vibe Hair Dezine or Vivo Hair more popular in search? In October 2026, Vivo Hair had more branded searches than Vibe Hair Dezine among New Plymouth hair salons in New Zealand. Vivo Hair had about 140 branded searches, while Vibe Hair Dezine had 30. Vivo Hair made up 14.9% of all New Plymouth hair salon searches we track, and Vibe Hair Dezine accounted for 3.2%. ## Cite this page Brandwave. "Vibe Hair Dezine vs Vivo Hair: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/vibe-hair-dezine-vs-vivo-hair This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vibe-hair-dezine-vs-vivo-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.