--- title: "Vape Merchant vs Vapourium: Which is searched more in New Zealand?" description: "Is Vape Merchant or Vapourium more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vape retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/vape-merchant-vs-vapourium" publisher: "Brandwave" --- # Vape Merchant vs Vapourium: Which is searched more in New Zealand? Is Vape Merchant or Vapourium more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Vape retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Vape Merchant and Vapourium - **Competitive set**: Vape retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Vape Merchant Share of Search**: 11.3% - **Vapourium Share of Search**: 1.9% ## Is Vape Merchant or Vapourium more popular in search? - In September 2026, Vape Merchant had more branded searches than Vapourium among vape retailers in New Zealand. Vape Merchant had about 2,900 branded searches, while Vapourium had 480. Vape Merchant made up 11.3% of all vape retailer searches we track, and Vapourium accounted for 1.9%. - Vape Merchant was ahead of Vapourium in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Vape Merchant’s share of searches among vape retailers in New Zealand moved from 6.6% to 11.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K. - Across the 12 months ending September 2026, Vapourium’s share of searches among vape retailers in New Zealand moved from 2.4% to 1.9%, and its estimated monthly branded searches moved from 880 to 480. ## Top vape retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vape Merchant was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vapourium did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vape Merchant | 1st | 1 of 3 | 1 of 2 | 2 of 5 | | Shosha | 2nd | 1 of 3 | 1 of 2 | 2 of 5 | | Vapourium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about vape retailers - Asked ChatGPT "Which vape retailer should I shop at in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best vape retailers in New Zealand?": 1. Vape Merchant, 2. Shosha - Asked ChatGPT "What's the best vape retailer in New Zealand for a nicotine vape?": named none of the brands we track - Searched Google, AI Overview "vape shop nz": named none of the brands we track - Searched Google, AI Overview "best vape retailer": 1. Vape Merchant, 2. Shosha Not named in any answer: Vapourium. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand vape retailers in September 2026? - In September 2026, Vape Merchant gained share of searches among vape retailers in New Zealand, from 9.6% to 11.3%. - Estimated monthly branded searches for Vapourium in New Zealand fell 45.5% over 12 measured months, from 880 to 480 in September 2026. ## Month by month | Month | Vape Merchant estimated searches | Vape Merchant Share of Search | Vape Merchant rank | Vapourium estimated searches | Vapourium Share of Search | Vapourium rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 6.6% | 2 | 880 | 2.4% | 3 | | Nov 2025 | 2.4K | 6.6% | 2 | 720 | 2% | 3 | | Dec 2025 | 2.9K | 6.6% | 2 | 720 | 1.6% | 3 | | Jan 2026 | 2.9K | 7.9% | 2 | 720 | 2% | 3 | | Feb 2026 | 2.4K | 6.6% | 2 | 720 | 2% | 3 | | Mar 2026 | 2.9K | 7.9% | 2 | 720 | 2% | 3 | | Apr 2026 | 2.9K | 7.9% | 2 | 720 | 2% | 3 | | May 2026 | 2.4K | 8% | 2 | 480 | 1.6% | 3 | | Jun 2026 | 2.4K | 8% | 2 | 390 | 1.3% | 3 | | Jul 2026 | 2.4K | 8% | 2 | 480 | 1.6% | 3 | | Aug 2026 | 2.4K | 9.6% | 2 | 390 | 1.6% | 3 | | Sep 2026 | 2.9K | 11.3% | 2 | 480 | 1.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Vape Merchant’s and Vapourium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Vape Merchant**: Measured on the search term “vapemerchant”. - **Vapourium**: Measured on the search term “vapourium”. - [Vape Merchant profile](/demand/nz/brands/vape-merchant) - [Vapourium profile](/demand/nz/brands/vapourium) - [All vape retailers in New Zealand](/demand/nz/categories/nz-vape-retailers): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Vape Merchant or Vapourium more popular in search? In September 2026, Vape Merchant had more branded searches than Vapourium among vape retailers in New Zealand. Vape Merchant had about 2,900 branded searches, while Vapourium had 480. Vape Merchant made up 11.3% of all vape retailer searches we track, and Vapourium accounted for 1.9%. ## Cite this page Brandwave. "Vape Merchant vs Vapourium: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/vape-merchant-vs-vapourium This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/vape-merchant-vs-vapourium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.