--- title: "UpdraftPlus vs WPvivid: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, UpdraftPlus or WPvivid? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/updraftplus-vs-wpvivid" publisher: "Brandwave" --- # UpdraftPlus vs WPvivid: Which is more popular by branded search in New Zealand? Which is more popular in search, UpdraftPlus or WPvivid? Compare estimated monthly branded-search demand and Share of Search inside the WordPress backup plugins set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: UpdraftPlus and WPvivid - **Competitive set**: WordPress backup plugins - **Market**: New Zealand - **Month measured**: Aug 2026 - **UpdraftPlus Share of Search**: 37.9% - **WPvivid Share of Search**: 13.8% ## Which is more popular in search, UpdraftPlus or WPvivid? - In August 2026, UpdraftPlus had more branded searches than WPvivid among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to WPvivid’s 40, and held a 37.9% Share of Search versus WPvivid’s 13.8%. - UpdraftPlus was ahead of WPvivid in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, UpdraftPlus’ estimated Share of Search among WordPress backup plugins in New Zealand moved from 29.2% to 37.9%, and its estimated monthly branded searches moved from 70 to 110. - Across the 11 months ending August 2026, WPvivid’s estimated Share of Search among WordPress backup plugins in New Zealand moved from 20.8% to 13.8%, and its estimated monthly branded searches moved from 50 to 40. ## How did search popularity change for New Zealand WordPress backup plugins in August 2026? - In August 2026, UpdraftPlus overtook Duplicator to take the highest estimated Share of Search among WordPress backup plugins in New Zealand, at 37.9%. - In August 2026, WPvivid lost estimated Share of Search among WordPress backup plugins in New Zealand, from 21.7% to 13.8%. ## Month by month | Month | UpdraftPlus estimated searches | UpdraftPlus Share of Search | UpdraftPlus rank | WPvivid estimated searches | WPvivid Share of Search | WPvivid rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 29.2% | 2 | 50 | 20.8% | 3 | | Nov 2025 | 90 | 33.3% | 2 | 50 | 18.5% | 3 | | Dec 2025 | 60 | 26.1% | 2 | 40 | 17.4% | 3 | | Jan 2026 | 80 | 30.8% | 2 | 40 | 15.4% | 3 | | Feb 2026 | 80 | 32% | 2 | 30 | 12% | 3 | | Mar 2026 | 90 | 31% | 2 | 30 | 10.3% | 4 | | Apr 2026 | 70 | 29.2% | 2 | 40 | 16.7% | 3 | | May 2026 | 100 | 33.3% | 2 | 50 | 16.7% | 3 | | Jun 2026 | 120 | 38.7% | 1 | 30 | 9.7% | 4 | | Jul 2026 | 60 | 26.1% | 2 | 50 | 21.7% | 3 | | Aug 2026 | 110 | 37.9% | 1 | 40 | 13.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using UpdraftPlus’ and WPvivid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **UpdraftPlus**: Measured on the search terms “restore website with updraftplus”, “updraft plus”, “updraft plus pricing”, “updraftplus”, “updraftplus backup”, “updraftplus backup plugin”, “updraftplus backup restore”, “updraftplus com”, “updraftplus plugin”, “updraftplus wordpress”, “updraftplus wordpress backup”, “updraftplus wordpress backup plugin”, “wordpress plugin updraftplus” and “wordpress updraft plus”, summed into one figure. - **WPvivid**: Measured on the search terms “wp vivid”, “wp vivid backup plugin”, “wpvivid”, “wpvivid backup”, “wpvivid backup plugin”, “wpvivid backup pro”, “wpvivid migration”, “wpvivid plugin”, “wpvivid pro” and “wpvivid wordpress”, summed into one figure. - [UpdraftPlus profile](/demand/nz/brands/updraftplus) - [WPvivid profile](/demand/nz/brands/wpvivid) - [All WordPress backup plugins in New Zealand](/demand/nz/categories/nz-wordpress-backup-plugins): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, UpdraftPlus or WPvivid? In August 2026, UpdraftPlus had more branded searches than WPvivid among WordPress backup plugins in New Zealand. UpdraftPlus was estimated to have 110 branded searches compared to WPvivid’s 40, and held a 37.9% Share of Search versus WPvivid’s 13.8%. ## Cite this page Brandwave. "UpdraftPlus vs WPvivid: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/updraftplus-vs-wpvivid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/updraftplus-vs-wpvivid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.