--- title: "Underhill Valley vs Wainamu Luxury Tents: Which is searched more in New Zealand?" description: "Is Underhill Valley or Wainamu Luxury Tents more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glamping and unique stays set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/underhill-valley-vs-wainamu" publisher: "Brandwave" --- # Underhill Valley vs Wainamu Luxury Tents: Which is searched more in New Zealand? Is Underhill Valley or Wainamu Luxury Tents more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Glamping and unique stays set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Underhill Valley and Wainamu Luxury Tents - **Competitive set**: Glamping and unique stays - **Market**: New Zealand - **Month measured**: Sep 2026 - **Underhill Valley Share of Search**: 0.74% - **Wainamu Luxury Tents Share of Search**: 0.27% ## Is Underhill Valley or Wainamu Luxury Tents more popular in search? - In September 2026, Underhill Valley had more branded searches than Wainamu Luxury Tents among glamping and unique stays in New Zealand. Underhill Valley had about 140 branded searches, while Wainamu Luxury Tents had 50. Underhill Valley made up 0.74% of all glamping and unique stay searches we track, and Wainamu Luxury Tents accounted for 0.27%. - The lead changed hands 2 times in the 12 months ending September 2026: Wainamu Luxury Tents took it in December 2025, Underhill Valley took it in January 2026. - Across the 12 months ending September 2026, Underhill Valley’s share of searches among glamping and unique stays in New Zealand moved from 1% to 0.74%, and its estimated monthly branded searches moved from 210 to 140. - Across the 12 months ending September 2026, Wainamu Luxury Tents’ share of searches among glamping and unique stays in New Zealand moved from 0.34% to 0.27%, and its estimated monthly branded searches moved from 70 to 50. ## Top glamping and unique stays in ChatGPT and Google AI Overviews In three ChatGPT questions, Underhill Valley and Wainamu Luxury Tents were each mentioned in two out of three: in two of the three ChatGPT answers. Underhill Valley was listed before Wainamu Luxury Tents in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Unique Stays | 1st | 2 of 3 | 2 of 3 | | PurePods | 2nd | 2 of 3 | 2 of 3 | | Hapuku Lodge & Tree Houses | 3rd | 3 of 3 | 3 of 3 | | Wainamu Luxury Tents | 4th | 2 of 3 | 2 of 3 | | Underhill Valley | 5th | 2 of 3 | 2 of 3 | | Canopy Camping Escapes | Not ranked | 0 of 3 | 0 of 3 | | Escarpment Domes | Not ranked | 0 of 3 | 0 of 3 | | Kinloch Wilderness Retreat | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about glamping and unique stays - Asked ChatGPT "Which glamping or unique stay should I book in New Zealand?": 1. Unique Stays, 2. PurePods, 3. Hapuku Lodge & Tree Houses, 4. Underhill Valley, 5. Wainamu Luxury Tents - Asked ChatGPT "What are the best glamping and unique stays in New Zealand?": 1. Unique Stays, 2. Wainamu Luxury Tents, 3. Hapuku Lodge & Tree Houses - Asked ChatGPT "What's the best glamping or unique stay in New Zealand for a weekend getaway?": 1. PurePods, 2. Hapuku Lodge & Tree Houses, 3. Underhill Valley Not named in any answer: Canopy Camping Escapes, Escarpment Domes and Kinloch Wilderness Retreat. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand glamping and unique stays in September 2026? - Estimated monthly branded searches for Underhill Valley in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026. - Estimated monthly branded searches for Wainamu Luxury Tents in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026. ## Month by month | Month | Underhill Valley estimated searches | Underhill Valley Share of Search | Underhill Valley rank | Wainamu Luxury Tents estimated searches | Wainamu Luxury Tents Share of Search | Wainamu Luxury Tents rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 1% | 6 | 70 | 0.34% | 7 | | Nov 2025 | 140 | 0.65% | 6 | 70 | 0.33% | 7 | | Dec 2025 | 110 | 0.44% | 7 | 170 | 0.68% | 6 | | Jan 2026 | 210 | 0.7% | 6 | 140 | 0.47% | 7 | | Feb 2026 | 110 | 0.5% | 6 | 90 | 0.41% | 7 | | Mar 2026 | 390 | 1.6% | 6 | 70 | 0.29% | 7 | | Apr 2026 | 880 | 3.8% | 5 | 90 | 0.39% | 7 | | May 2026 | 390 | 1.8% | 6 | 40 | 0.18% | 8 | | Jun 2026 | 320 | 1.5% | 6 | 30 | 0.14% | 8 | | Jul 2026 | 170 | 0.9% | 6 | 50 | 0.27% | 8 | | Aug 2026 | 110 | 0.51% | 6 | 50 | 0.23% | 7 | | Sep 2026 | 140 | 0.74% | 6 | 50 | 0.27% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Underhill Valley’s and Wainamu Luxury Tents’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Underhill Valley**: Measured on the search term “underhill valley”. - **Wainamu Luxury Tents**: Measured on the search term “wainamu”. - [Underhill Valley profile](/demand/nz/brands/underhill-valley) - [Wainamu Luxury Tents profile](/demand/nz/brands/wainamu) - [All glamping and unique stays in New Zealand](/demand/nz/categories/nz-glamping-and-unique-stays): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Underhill Valley or Wainamu Luxury Tents more popular in search? In September 2026, Underhill Valley had more branded searches than Wainamu Luxury Tents among glamping and unique stays in New Zealand. Underhill Valley had about 140 branded searches, while Wainamu Luxury Tents had 50. Underhill Valley made up 0.74% of all glamping and unique stay searches we track, and Wainamu Luxury Tents accounted for 0.27%. ## Cite this page Brandwave. "Underhill Valley vs Wainamu Luxury Tents: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/underhill-valley-vs-wainamu This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/underhill-valley-vs-wainamu. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.