---
title: "Umbrellar vs Voyager: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Umbrellar or Voyager? Compare estimated monthly branded-search demand and Share of Search inside the Domain and hosting providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/umbrellar-vs-voyager"
publisher: "Brandwave"
---

# Umbrellar vs Voyager: Which is more popular by branded search in New Zealand?

Which is more popular in search, Umbrellar or Voyager? Compare estimated monthly branded-search demand and Share of Search inside the Domain and hosting providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Umbrellar and Voyager
- **Competitive set**: Domain and hosting providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Umbrellar Share of Search**: 3.9%
- **Voyager Share of Search**: 3.7%

## Which is more popular in search, Umbrellar or Voyager?

- In August 2026, Umbrellar and Voyager were level on Share of Search among domain and hosting providers in New Zealand, with an estimated 1.7K versus 1.6K branded searches, at 3.9% and 3.7% estimated Share of Search.
- Umbrellar was ahead of Voyager in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Umbrellar’s estimated Share of Search among domain and hosting providers in New Zealand moved from 5.3% to 3.9%, and its estimated monthly branded searches moved from 2.5K to 1.7K.
- Across the 11 months ending August 2026, Voyager’s estimated Share of Search among domain and hosting providers in New Zealand moved from 2.2% to 3.7%, and its estimated monthly branded searches moved from 1K to 1.6K.

## How did search popularity change for New Zealand domain and hosting providers in August 2026?

- In August 2026, Voyager gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.1% to 3.7%.
- In August 2026, Umbrellar gained estimated Share of Search among domain and hosting providers in New Zealand, from 3.2% to 3.9%.

## Month by month

| Month | Umbrellar estimated searches | Umbrellar Share of Search | Umbrellar rank | Voyager estimated searches | Voyager Share of Search | Voyager rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.5K | 5.3% | 6 | 1K | 2.2% | 7 |
| Nov 2025 | 3K | 6.3% | 6 | 1K | 2.1% | 7 |
| Dec 2025 | 3K | 6.8% | 6 | 1K | 2.3% | 7 |
| Jan 2026 | 3K | 5.9% | 6 | 1K | 2% | 7 |
| Feb 2026 | 2.5K | 4.9% | 6 | 890 | 1.8% | 8 |
| Mar 2026 | 2.5K | 4.8% | 6 | 1K | 1.9% | 8 |
| Apr 2026 | 3K | 6% | 6 | 1K | 2% | 7 |
| May 2026 | 1.4K | 2.9% | 6 | 1.3K | 2.7% | 7 |
| Jun 2026 | 2.5K | 5.3% | 6 | 1.3K | 2.8% | 7 |
| Jul 2026 | 1.4K | 3.2% | 6 | 1.3K | 3.1% | 7 |
| Aug 2026 | 1.7K | 3.9% | 6 | 1.6K | 3.7% | 7 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Umbrellar’s and Voyager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Umbrellar**: Measured on the search terms “umbrellar”, “umbrellar com”, “umbrellar nz”, “umbrellar online” and “umbrellar web hosting”, summed into one figure.
- **Voyager**: Measured on the search terms “voyager hosting” and “voyager internet”, summed into one figure.

- [Umbrellar profile](/demand/nz/brands/umbrellar)
- [Voyager profile](/demand/nz/brands/voyager)
- [All domain and hosting providers in New Zealand](/demand/nz/categories/nz-domain-and-hosting-providers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Umbrellar or Voyager?

In August 2026, Umbrellar and Voyager were level on Share of Search among domain and hosting providers in New Zealand, with an estimated 1.7K versus 1.6K branded searches, at 3.9% and 3.7% estimated Share of Search.

## Cite this page

Brandwave. "Umbrellar vs Voyager: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/umbrellar-vs-voyager

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/umbrellar-vs-voyager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.