--- title: "Umbrella Wellbeing vs WellSteps: Which is searched more in New Zealand?" description: "Is Umbrella Wellbeing or WellSteps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate wellness platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/umbrella-wellbeing-vs-wellsteps" publisher: "Brandwave" --- # Umbrella Wellbeing vs WellSteps: Which is searched more in New Zealand? Is Umbrella Wellbeing or WellSteps more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate wellness platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Umbrella Wellbeing and WellSteps - **Competitive set**: Corporate wellness platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Umbrella Wellbeing Share of Search**: 7.8% - **WellSteps Share of Search**: 0.87% ## Is Umbrella Wellbeing or WellSteps more popular in search? - In September 2026, Umbrella Wellbeing had more branded searches than WellSteps among corporate wellness platforms in New Zealand. Umbrella Wellbeing had about 90 branded searches, while WellSteps had 10. Umbrella Wellbeing made up 7.8% of all corporate wellness platform searches we track, and WellSteps accounted for 0.87%. - Umbrella Wellbeing was ahead of WellSteps in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand moved from 11.6% to 7.8%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, WellSteps’ share of searches among corporate wellness platforms in New Zealand moved from 0.83% to 0.87%, and its estimated monthly branded searches held steady at 10. ## Top corporate wellness platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. WellSteps was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Umbrella Wellbeing was listed before WellSteps in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Umbrella Wellbeing | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TELUS Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Personify Health | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | WellSteps | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Wellhub | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wellable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vantage Fit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate wellness platforms - Asked ChatGPT "Which corporate wellness platform should I use in New Zealand?": 1. Umbrella Wellbeing - Asked ChatGPT "What are the best corporate wellness platforms in New Zealand?": 1. Umbrella Wellbeing, 2. TELUS Health - Asked ChatGPT "What's the best corporate wellness platform in New Zealand for employee wellbeing?": 1. Umbrella Wellbeing, 2. TELUS Health - Searched Google, AI Overview "corporate wellness platform": 1. WellSteps, 2. Umbrella Wellbeing - Searched Google, AI Overview "employee wellness software": 1. Personify Health, 2. Wellhub Not named in any answer: Wellable and Vantage Fit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate wellness platforms in September 2026? - In September 2026, WellSteps overtook Vantage Fit to rank 6th among corporate wellness platforms in New Zealand, with 0.87% of the searches. - In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches. ## Month by month | Month | Umbrella Wellbeing estimated searches | Umbrella Wellbeing Share of Search | Umbrella Wellbeing rank | WellSteps estimated searches | WellSteps Share of Search | WellSteps rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 11.6% | 2 | 10 | 0.83% | 7 | | Nov 2025 | 110 | 9.1% | 2 | 0 | 0% | 7 | | Dec 2025 | 70 | 8.6% | 3 | 0 | 0% | 7 | | Jan 2026 | 70 | 6% | 4 | 0 | 0% | 7 | | Feb 2026 | 70 | 6% | 4 | 0 | 0% | 7 | | Mar 2026 | 140 | 9.5% | 2 | 0 | 0% | 7 | | Apr 2026 | 110 | 8.1% | 4 | 10 | 0.74% | 7 | | May 2026 | 110 | 8.9% | 2 | 0 | 0% | 7 | | Jun 2026 | 70 | 5.6% | 4 | 10 | 0.8% | 6 | | Jul 2026 | 90 | 9.4% | 2 | 0 | 0% | 7 | | Aug 2026 | 90 | 7.3% | 3 | 0 | 0% | 7 | | Sep 2026 | 90 | 7.8% | 2 | 10 | 0.87% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Umbrella Wellbeing’s and WellSteps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Umbrella Wellbeing**: Measured on the search term “umbrella wellbeing”. - **WellSteps**: Measured on the search term “wellsteps”. - [Umbrella Wellbeing profile](/demand/nz/brands/umbrella-wellbeing) - [WellSteps profile](/demand/nz/brands/wellsteps) - [All corporate wellness platforms in New Zealand](/demand/nz/categories/nz-corporate-wellness-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Umbrella Wellbeing or WellSteps more popular in search? In September 2026, Umbrella Wellbeing had more branded searches than WellSteps among corporate wellness platforms in New Zealand. Umbrella Wellbeing had about 90 branded searches, while WellSteps had 10. Umbrella Wellbeing made up 7.8% of all corporate wellness platform searches we track, and WellSteps accounted for 0.87%. ## Cite this page Brandwave. "Umbrella Wellbeing vs WellSteps: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/umbrella-wellbeing-vs-wellsteps This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/umbrella-wellbeing-vs-wellsteps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.