--- title: "Umbrella Wellbeing vs Wellable: Which is searched more in New Zealand?" description: "Is Umbrella Wellbeing or Wellable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate wellness platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/umbrella-wellbeing-vs-wellable" publisher: "Brandwave" --- # Umbrella Wellbeing vs Wellable: Which is searched more in New Zealand? Is Umbrella Wellbeing or Wellable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Corporate wellness platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Umbrella Wellbeing and Wellable - **Competitive set**: Corporate wellness platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Umbrella Wellbeing Share of Search**: 7.8% - **Wellable Share of Search**: 7.8% ## Is Umbrella Wellbeing or Wellable more popular in search? - In September 2026, Umbrella Wellbeing and Wellable were level in searches among corporate wellness platforms in New Zealand, with an estimated 90 branded searches each, at 7.8% of the total each. - The lead changed hands 5 times in the 12 months ending September 2026: Wellable took it in December 2025, Umbrella Wellbeing took it in April 2026, Wellable took it in June 2026, Umbrella Wellbeing took it in July 2026, Wellable took it in August 2026. - Across the 12 months ending September 2026, Umbrella Wellbeing’s share of searches among corporate wellness platforms in New Zealand moved from 11.6% to 7.8%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending September 2026, Wellable’s share of searches among corporate wellness platforms in New Zealand moved from 9.1% to 7.8%, and its estimated monthly branded searches moved from 110 to 90. ## Top corporate wellness platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Umbrella Wellbeing was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wellable did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Umbrella Wellbeing | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | TELUS Health | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Personify Health | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | WellSteps | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Wellhub | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Wellable | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Vantage Fit | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about corporate wellness platforms - Asked ChatGPT "Which corporate wellness platform should I use in New Zealand?": 1. Umbrella Wellbeing - Asked ChatGPT "What are the best corporate wellness platforms in New Zealand?": 1. Umbrella Wellbeing, 2. TELUS Health - Asked ChatGPT "What's the best corporate wellness platform in New Zealand for employee wellbeing?": 1. Umbrella Wellbeing, 2. TELUS Health - Searched Google, AI Overview "corporate wellness platform": 1. WellSteps, 2. Umbrella Wellbeing - Searched Google, AI Overview "employee wellness software": 1. Personify Health, 2. Wellhub Not named in any answer: Wellable and Vantage Fit. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand corporate wellness platforms in September 2026? - In September 2026, Umbrella Wellbeing overtook Wellable to rank 2nd among corporate wellness platforms in New Zealand, with 7.8% of the searches. - In September 2026, Wellable lost share of searches among corporate wellness platforms in New Zealand, from 8.9% to 7.8%. ## Month by month | Month | Umbrella Wellbeing estimated searches | Umbrella Wellbeing Share of Search | Umbrella Wellbeing rank | Wellable estimated searches | Wellable Share of Search | Wellable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 11.6% | 2 | 110 | 9.1% | 3 | | Nov 2025 | 110 | 9.1% | 2 | 90 | 7.4% | 3 | | Dec 2025 | 70 | 8.6% | 3 | 90 | 11.1% | 2 | | Jan 2026 | 70 | 6% | 4 | 110 | 9.5% | 2 | | Feb 2026 | 70 | 6% | 4 | 90 | 7.8% | 3 | | Mar 2026 | 140 | 9.5% | 2 | 140 | 9.5% | 3 | | Apr 2026 | 110 | 8.1% | 4 | 90 | 6.7% | 5 | | May 2026 | 110 | 8.9% | 2 | 90 | 7.3% | 4 | | Jun 2026 | 70 | 5.6% | 4 | 140 | 11.2% | 2 | | Jul 2026 | 90 | 9.4% | 2 | 70 | 7.3% | 3 | | Aug 2026 | 90 | 7.3% | 3 | 110 | 8.9% | 2 | | Sep 2026 | 90 | 7.8% | 2 | 90 | 7.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Umbrella Wellbeing’s and Wellable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Umbrella Wellbeing**: Measured on the search term “umbrella wellbeing”. - **Wellable**: Measured on the search term “wellable”. - [Umbrella Wellbeing profile](/demand/nz/brands/umbrella-wellbeing) - [Wellable profile](/demand/nz/brands/wellable) - [All corporate wellness platforms in New Zealand](/demand/nz/categories/nz-corporate-wellness-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Umbrella Wellbeing or Wellable more popular in search? In September 2026, Umbrella Wellbeing and Wellable were level in searches among corporate wellness platforms in New Zealand, with an estimated 90 branded searches each, at 7.8% of the total each. ## Cite this page Brandwave. "Umbrella Wellbeing vs Wellable: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/umbrella-wellbeing-vs-wellable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/umbrella-wellbeing-vs-wellable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.