--- title: "Ubiquiti vs Zyxel: Which is searched more in New Zealand?" description: "Is Ubiquiti or Zyxel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ubiquiti-vs-zyxel" publisher: "Brandwave" --- # Ubiquiti vs Zyxel: Which is searched more in New Zealand? Is Ubiquiti or Zyxel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Network switch brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ubiquiti and Zyxel - **Competitive set**: Network switch brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ubiquiti Share of Search**: 15.9% - **Zyxel Share of Search**: 0.46% ## Is Ubiquiti or Zyxel more popular in search? - In September 2026, Ubiquiti had more branded searches than Zyxel among network switch brands in New Zealand. Ubiquiti had about 1,370 branded searches, while Zyxel had 40. Ubiquiti made up 15.9% of all network switch brand searches we track, and Zyxel accounted for 0.46%. - Ubiquiti was ahead of Zyxel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ubiquiti’s share of searches among network switch brands in New Zealand moved from 18.4% to 15.9%, and its estimated monthly branded searches moved from 1.7K to 1.4K. - Across the 12 months ending September 2026, Zyxel’s share of searches among network switch brands in New Zealand moved from 0.11% to 0.46%, and its estimated monthly branded searches moved from 10 to 40. ## Top network switch brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ubiquiti appeared in all four answers. Zyxel was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Ubiquiti was listed before Zyxel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ubiquiti | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TP-Link | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Cisco | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | HPE Aruba Networking | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | NETGEAR | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Zyxel | 6th | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about network switch brands - Asked ChatGPT "Which network switch brand should I buy in New Zealand?": 1. TP-Link, 2. NETGEAR, 3. Ubiquiti, 4. Zyxel - Asked ChatGPT "What are the best network switch brands in New Zealand?": 1. Ubiquiti, 2. Cisco, 3. HPE Aruba Networking, 4. TP-Link, 5. NETGEAR - Asked ChatGPT "What's the best network switch brand in New Zealand for a small office network?": 1. TP-Link, 2. Ubiquiti, 3. HPE Aruba Networking, 4. Cisco - Searched Google, AI Overview "network switch brands": 1. Cisco, 2. HPE Aruba Networking, 3. Ubiquiti, 4. TP-Link, 5. NETGEAR, 6. Zyxel Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand network switch brands in September 2026? - In September 2026, Ubiquiti lost share of searches among network switch brands in New Zealand, from 19% to 15.9%. - Estimated monthly branded searches for Zyxel in New Zealand rose 300% over 12 measured months, from 10 to 40 in September 2026. ## Month by month | Month | Ubiquiti estimated searches | Ubiquiti Share of Search | Ubiquiti rank | Zyxel estimated searches | Zyxel Share of Search | Zyxel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 18.4% | 3 | 10 | 0.11% | 6 | | Nov 2025 | 1.4K | 15.8% | 3 | 20 | 0.23% | 6 | | Dec 2025 | 1.4K | 15.8% | 3 | 40 | 0.46% | 6 | | Jan 2026 | 1.7K | 18.4% | 2 | 20 | 0.22% | 6 | | Feb 2026 | 1.4K | 15.1% | 3 | 30 | 0.34% | 6 | | Mar 2026 | 1.4K | 15.1% | 3 | 30 | 0.33% | 6 | | Apr 2026 | 1.7K | 17.8% | 2 | 20 | 0.21% | 6 | | May 2026 | 1.4K | 15.6% | 3 | 30 | 0.34% | 6 | | Jun 2026 | 1.7K | 18.2% | 2 | 30 | 0.33% | 6 | | Jul 2026 | 1.4K | 15.8% | 2 | 40 | 0.46% | 6 | | Aug 2026 | 1.7K | 19% | 2 | 40 | 0.44% | 6 | | Sep 2026 | 1.4K | 15.9% | 2 | 40 | 0.46% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ubiquiti’s and Zyxel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ubiquiti**: Measured on the search terms “ubiquiti” and “ubiquiti network switch”, summed into one figure. - **Zyxel**: Measured on the search term “zyxel”. - [Ubiquiti profile](/demand/nz/brands/ubiquiti) - [Zyxel profile](/demand/nz/brands/zyxel) - [All network switch brands in New Zealand](/demand/nz/categories/nz-network-switch-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ubiquiti or Zyxel more popular in search? In September 2026, Ubiquiti had more branded searches than Zyxel among network switch brands in New Zealand. Ubiquiti had about 1,370 branded searches, while Zyxel had 40. Ubiquiti made up 15.9% of all network switch brand searches we track, and Zyxel accounted for 0.46%. ## Cite this page Brandwave. "Ubiquiti vs Zyxel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ubiquiti-vs-zyxel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ubiquiti-vs-zyxel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.