--- title: "Twinings vs Zealong: Which is searched more in New Zealand?" description: "Is Twinings or Zealong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/twinings-vs-zealong" publisher: "Brandwave" --- # Twinings vs Zealong: Which is searched more in New Zealand? Is Twinings or Zealong more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tea brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Twinings and Zealong - **Competitive set**: Tea brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Twinings Share of Search**: 9.1% - **Zealong Share of Search**: 6% ## Is Twinings or Zealong more popular in search? - In September 2026, Twinings had more branded searches than Zealong among tea brands in New Zealand. Twinings had about 1,330 branded searches, while Zealong had 880. Twinings made up 9.1% of all tea brand searches we track, and Zealong accounted for 6%. - The lead changed hands once in the 12 months ending September 2026: Twinings took it in May 2026. - Across the 12 months ending September 2026, Twinings’ share of searches among tea brands in New Zealand moved from 8% to 9.1%, and its estimated monthly branded searches moved from 1.1K to 1.3K. - Across the 12 months ending September 2026, Zealong’s share of searches among tea brands in New Zealand moved from 9.3% to 6%, and its estimated monthly branded searches moved from 1.3K to 880. ## Top tea brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zealong appeared in all five answers. Twinings was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zealong was listed before Twinings in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zealong | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Bell Tea | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Dilmah | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Tea Total | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Healtheries | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twinings | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Stir Tea | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | T2 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pukka | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lipton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about tea brands - Asked ChatGPT "Which tea brand should I buy in New Zealand?": 1. Dilmah, 2. Zealong, 3. Bell Tea, 4. Tea Total - Asked ChatGPT "What are the best tea brands in New Zealand?": 1. Zealong, 2. Tea Total, 3. Bell Tea, 4. Dilmah, 5. Stir Tea - Asked ChatGPT "What's the best tea brand in New Zealand for everyday drinking?": 1. Dilmah, 2. Bell Tea, 3. Twinings, 4. Tea Total, 5. Zealong - Searched Google, AI Overview "tea brands nz": 1. Zealong, 2. Bell Tea, 3. Healtheries, 4. Tea Total, 5. Stir Tea - Searched Google, AI Overview "tea nz": 1. Zealong, 2. Tea Total Not named in any answer: T2, Pukka and Lipton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand tea brands in September 2026? - In September 2026, Pukka overtook Lipton and Zealong to rank 6th among tea brands in New Zealand, with 6.7% of the searches. - In September 2026, Twinings lost share of searches among tea brands in New Zealand, from 9.8% to 9.1%. - Estimated monthly branded searches for Zealong in New Zealand fell 32.3% over 12 measured months, from 1.3K to 880 in September 2026. ## Month by month | Month | Twinings estimated searches | Twinings Share of Search | Twinings rank | Zealong estimated searches | Zealong Share of Search | Zealong rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 8% | 6 | 1.3K | 9.3% | 5 | | Nov 2025 | 800 | 5.2% | 6 | 1.3K | 8.5% | 5 | | Dec 2025 | 780 | 4.9% | 6 | 1.6K | 10% | 5 | | Jan 2026 | 930 | 6.9% | 6 | 1.6K | 11.8% | 5 | | Feb 2026 | 790 | 7.1% | 6 | 1.3K | 11.6% | 5 | | Mar 2026 | 970 | 7.6% | 6 | 1K | 7.8% | 5 | | Apr 2026 | 910 | 7.1% | 6 | 1K | 7.8% | 5 | | May 2026 | 1.6K | 10.2% | 5 | 1.6K | 10% | 6 | | Jun 2026 | 1.4K | 9% | 5 | 1K | 6.6% | 6 | | Jul 2026 | 1.4K | 9.8% | 5 | 1K | 6.9% | 6 | | Aug 2026 | 1.5K | 9.8% | 5 | 880 | 5.7% | 7 | | Sep 2026 | 1.3K | 9.1% | 5 | 880 | 6% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Twinings’ and Zealong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Twinings**: Measured on the search terms “twinings”, “twinings english tea”, “twinings tea” and “twinings tea bags”, summed into one figure. - **Zealong**: Measured on the search term “zealong”. - [Twinings profile](/demand/nz/brands/twinings) - [Zealong profile](/demand/nz/brands/zealong) - [All tea brands in New Zealand](/demand/nz/categories/nz-tea-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Twinings or Zealong more popular in search? In September 2026, Twinings had more branded searches than Zealong among tea brands in New Zealand. Twinings had about 1,330 branded searches, while Zealong had 880. Twinings made up 9.1% of all tea brand searches we track, and Zealong accounted for 6%. ## Cite this page Brandwave. "Twinings vs Zealong: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/twinings-vs-zealong This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/twinings-vs-zealong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.