--- title: "Twilio vs WebSMS: Which is searched more in New Zealand?" description: "Is Twilio or WebSMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/twilio-vs-websms" publisher: "Brandwave" --- # Twilio vs WebSMS: Which is searched more in New Zealand? Is Twilio or WebSMS more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the SMS marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Twilio and WebSMS - **Competitive set**: SMS marketing platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Twilio Share of Search**: 31% - **WebSMS Share of Search**: 1.4% ## Is Twilio or WebSMS more popular in search? - In September 2026, Twilio had more branded searches than WebSMS among SMS marketing platforms in New Zealand. Twilio had about 1,600 branded searches, while WebSMS had 70. Twilio made up 31% of all SMS marketing platform searches we track, and WebSMS accounted for 1.4%. - Twilio was ahead of WebSMS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Twilio’s share of searches among SMS marketing platforms in New Zealand moved from 30.7% to 31%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, WebSMS’s share of searches among SMS marketing platforms in New Zealand moved from 0.19% to 1.4%, and its estimated monthly branded searches moved from 10 to 70. ## Top SMS marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twilio was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. WebSMS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. WebSMS was listed before Twilio in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | TNZ Group | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Klaviyo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | WebSMS | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | ClickSend | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Burst SMS | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Twilio | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Textmagic | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Modica | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Attentive | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about SMS marketing platforms - Asked ChatGPT "Which SMS marketing platform should I use in New Zealand?": 1. TNZ Group, 2. WebSMS, 3. Klaviyo, 4. Twilio - Asked ChatGPT "What are the best SMS marketing platforms in New Zealand?": 1. Klaviyo, 2. TNZ Group, 3. Twilio, 4. ClickSend - Asked ChatGPT "What's the best SMS marketing platform in New Zealand for customer messaging?": 1. TNZ Group, 2. ClickSend, 3. Klaviyo - Searched Google, AI Overview "sms marketing platforms": 1. Burst SMS, 2. Klaviyo, 3. Textmagic - Searched Google, AI Overview "bulk sms nz": 1. WebSMS, 2. ClickSend, 3. TNZ Group Not named in any answer: Modica and Attentive. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand SMS marketing platforms in September 2026? - Estimated monthly branded searches for WebSMS in New Zealand rose 600% over 12 measured months, from 10 to 70 in September 2026. ## Month by month | Month | Twilio estimated searches | Twilio Share of Search | Twilio rank | WebSMS estimated searches | WebSMS Share of Search | WebSMS rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 30.7% | 2 | 10 | 0.19% | 9 | | Nov 2025 | 1.3K | 27% | 2 | 20 | 0.41% | 9 | | Dec 2025 | 1.3K | 35.3% | 2 | 20 | 0.54% | 8 | | Jan 2026 | 1.3K | 30.2% | 2 | 30 | 0.7% | 8 | | Feb 2026 | 1.6K | 34.6% | 2 | 30 | 0.65% | 8 | | Mar 2026 | 1.9K | 34.7% | 2 | 30 | 0.55% | 7 | | Apr 2026 | 1.9K | 34.7% | 2 | 50 | 0.91% | 6 | | May 2026 | 1.9K | 30.5% | 2 | 40 | 0.64% | 7 | | Jun 2026 | 1.9K | 34.7% | 2 | 40 | 0.73% | 7 | | Jul 2026 | 1.9K | 34.7% | 2 | 40 | 0.73% | 7 | | Aug 2026 | 1.6K | 31% | 2 | 70 | 1.4% | 6 | | Sep 2026 | 1.6K | 31% | 2 | 70 | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Twilio’s and WebSMS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Twilio**: Measured on the search term “twilio”. - **WebSMS**: Measured on the search term “websms”. - [Twilio profile](/demand/nz/brands/twilio) - [WebSMS profile](/demand/nz/brands/websms) - [All SMS marketing platforms in New Zealand](/demand/nz/categories/nz-sms-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Twilio or WebSMS more popular in search? In September 2026, Twilio had more branded searches than WebSMS among SMS marketing platforms in New Zealand. Twilio had about 1,600 branded searches, while WebSMS had 70. Twilio made up 31% of all SMS marketing platform searches we track, and WebSMS accounted for 1.4%. ## Cite this page Brandwave. "Twilio vs WebSMS: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/twilio-vs-websms This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/twilio-vs-websms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.