---
title: "Turo vs Zilch: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Turo or Zilch? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/turo-vs-zilch"
publisher: "Brandwave"
---

# Turo vs Zilch: Which is more popular by branded search in New Zealand?

Which is more popular in search, Turo or Zilch? Compare estimated monthly branded-search demand and Share of Search inside the Car sharing services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Turo and Zilch
- **Competitive set**: Car sharing services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Turo Share of Search**: 21.6%
- **Zilch Share of Search**: 1.4%

## Which is more popular in search, Turo or Zilch?

- In August 2026, Turo had more branded searches than Zilch among car sharing services in New Zealand. Turo was estimated to have 1.4K branded searches compared to Zilch’s 90, and held a 21.6% Share of Search versus Zilch’s 1.4%.
- Turo was ahead of Zilch in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Turo’s estimated Share of Search among car sharing services in New Zealand moved from 13.8% to 21.6%, and its estimated monthly branded searches moved from 1.1K to 1.4K.
- Across the 11 months ending August 2026, Zilch’s estimated Share of Search among car sharing services in New Zealand held steady at 1.4%, and its estimated monthly branded searches moved from 110 to 90.

## How did search popularity change for New Zealand car sharing services in August 2026?

- Turo’s estimated Share of Search among car sharing services in New Zealand has gained ground for 3 months in a row, from 16.9% to 21.6% in August 2026.
- Estimated monthly branded searches for Zilch in New Zealand fell 18.2% over 11 measured months, from 110 to 90 in August 2026.

## Month by month

| Month | Turo estimated searches | Turo Share of Search | Turo rank | Zilch estimated searches | Zilch Share of Search | Zilch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 13.8% | 3 | 110 | 1.4% | 5 |
| Nov 2025 | 1.3K | 15.6% | 3 | 110 | 1.4% | 5 |
| Dec 2025 | 1.1K | 14.1% | 3 | 140 | 1.8% | 4 |
| Jan 2026 | 1.4K | 14.8% | 3 | 110 | 1.2% | 5 |
| Feb 2026 | 1.4K | 15.1% | 3 | 170 | 1.9% | 4 |
| Mar 2026 | 1.4K | 12.5% | 3 | 210 | 1.9% | 4 |
| Apr 2026 | 1.2K | 13.1% | 3 | 170 | 1.8% | 4 |
| May 2026 | 1.2K | 16.9% | 3 | 140 | 1.9% | 4 |
| Jun 2026 | 1.2K | 18.8% | 3 | 140 | 2.1% | 4 |
| Jul 2026 | 1.4K | 21.4% | 2 | 90 | 1.4% | 5 |
| Aug 2026 | 1.4K | 21.6% | 2 | 90 | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Turo’s and Zilch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Turo**: Measured on the search terms “car hire turo”, “turo”, “turo car rental”, “turo com”, “turo hire”, “turo near me”, “turo new zealand”, “turo nz” and “turo rent”, summed into one figure.
- **Zilch**: Measured on the search term “zilch car share”.

- [Turo profile](/demand/nz/brands/turo)
- [Zilch profile](/demand/nz/brands/zilch)
- [All car sharing services in New Zealand](/demand/nz/categories/nz-car-sharing-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Turo or Zilch?

In August 2026, Turo had more branded searches than Zilch among car sharing services in New Zealand. Turo was estimated to have 1.4K branded searches compared to Zilch’s 90, and held a 21.6% Share of Search versus Zilch’s 1.4%.

## Cite this page

Brandwave. "Turo vs Zilch: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/turo-vs-zilch

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/turo-vs-zilch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.