---
title: "Turbo Air vs Williams Refrigeration: Which is searched more in New Zealand?"
description: "Is Turbo Air or Williams Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/turbo-air-vs-williams-refrigeration"
publisher: "Brandwave"
---

# Turbo Air vs Williams Refrigeration: Which is searched more in New Zealand?

Is Turbo Air or Williams Refrigeration more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Turbo Air and Williams Refrigeration
- **Competitive set**: Commercial refrigeration brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Turbo Air Share of Search**: 5.5%
- **Williams Refrigeration Share of Search**: 3.9%

## Is Turbo Air or Williams Refrigeration more popular in search?

- In September 2026, Turbo Air had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. Turbo Air had about 70 branded searches, while Williams Refrigeration had 50. Turbo Air made up 5.5% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%.
- Turbo Air was ahead of Williams Refrigeration in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand moved from 4.8% to 5.5%, and its estimated monthly branded searches held steady at 70.
- Across the 12 months ending September 2026, Williams Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 2.7% to 3.9%, and its estimated monthly branded searches moved from 40 to 50.

## Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Williams Refrigeration was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Turbo Air did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SKOPE | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Williams Refrigeration | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bromic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Atosa | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| True Refrigeration | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Polar Refrigeration | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Turbo Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skipio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about commercial refrigeration brands

- Asked ChatGPT "Which commercial refrigeration brand should I buy in New Zealand?": 1. SKOPE, 2. Bromic, 3. Williams Refrigeration, 4. Atosa
- Asked ChatGPT "What are the best commercial refrigeration brands in New Zealand?": 1. SKOPE, 2. True Refrigeration, 3. Williams Refrigeration, 4. Atosa, 5. Bromic, 6. Polar Refrigeration
- Asked ChatGPT "What's the best commercial refrigeration brand in New Zealand for food service storage?": 1. SKOPE, 2. Williams Refrigeration, 3. Bromic, 4. Atosa
- Searched Google, AI Overview "commercial freezer nz": 1. Atosa
- Searched Google, AI Overview "commercial fridge nz": 1. SKOPE, 2. Polar Refrigeration

Not named in any answer: Turbo Air and Skipio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

- In September 2026, Williams Refrigeration gained share of searches among commercial refrigeration brands in New Zealand, from 2.2% to 3.9%.
- In September 2026, Turbo Air rose from 5th to 4th among commercial refrigeration brands in New Zealand.

## Month by month

| Month | Turbo Air estimated searches | Turbo Air Share of Search | Turbo Air rank | Williams Refrigeration estimated searches | Williams Refrigeration Share of Search | Williams Refrigeration rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 4.8% | 4 | 40 | 2.7% | 7 |
| Nov 2025 | 70 | 5.3% | 4 | 40 | 3% | 6 |
| Dec 2025 | 50 | 5% | 5 | 20 | 2% | 6 |
| Jan 2026 | 80 | 5.9% | 4 | 50 | 3.7% | 6 |
| Feb 2026 | 80 | 5.9% | 5 | 40 | 2.9% | 6 |
| Mar 2026 | 90 | 6.3% | 5 | 50 | 3.5% | 6 |
| Apr 2026 | 70 | 6.1% | 5 | 30 | 2.6% | 6 |
| May 2026 | 80 | 6.2% | 5 | 40 | 3.1% | 6 |
| Jun 2026 | 70 | 5.2% | 5 | 40 | 3% | 6 |
| Jul 2026 | 70 | 5.6% | 4 | 50 | 4% | 5 |
| Aug 2026 | 80 | 5.8% | 5 | 30 | 2.2% | 6 |
| Sep 2026 | 70 | 5.5% | 4 | 50 | 3.9% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Turbo Air’s and Williams Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Turbo Air**: Measured on the search terms “turbo air”, “turbo air cooler”, “turbo air freezer”, “turbo air freezers”, “turbo air fridge”, “turbo air fridges”, “turbo air refrigeration” and “turboair refrigeration”, summed into one figure.
- **Williams Refrigeration**: Measured on the search terms “williams commercial freezer”, “williams commercial fridge”, “williams freezers”, “williams fridge”, “williams fridges”, “williams jade fridge”, “williams underbench fridge”, “williams undercounter fridge”, “williams upright freezer” and “williamsrefrigeration”, summed into one figure.

- [Turbo Air profile](/demand/nz/brands/turbo-air)
- [Williams Refrigeration profile](/demand/nz/brands/williams-refrigeration)
- [All commercial refrigeration brands in New Zealand](/demand/nz/categories/nz-commercial-refrigeration-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Turbo Air or Williams Refrigeration more popular in search?

In September 2026, Turbo Air had more branded searches than Williams Refrigeration among commercial refrigeration brands in New Zealand. Turbo Air had about 70 branded searches, while Williams Refrigeration had 50. Turbo Air made up 5.5% of all commercial refrigeration brand searches we track, and Williams Refrigeration accounted for 3.9%.

## Cite this page

Brandwave. "Turbo Air vs Williams Refrigeration: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/turbo-air-vs-williams-refrigeration

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/turbo-air-vs-williams-refrigeration. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.