---
title: "Tui Garden vs Yates: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Tui Garden or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/tui-garden-vs-yates"
publisher: "Brandwave"
---

# Tui Garden vs Yates: Which is more popular by branded search in New Zealand?

Which is more popular in search, Tui Garden or Yates? Compare estimated monthly branded-search demand and Share of Search inside the Garden product brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tui Garden and Yates
- **Competitive set**: Garden product brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Tui Garden Share of Search**: 2.8%
- **Yates Share of Search**: 2.1%

## Which is more popular in search, Tui Garden or Yates?

- In August 2026, Tui Garden had more branded searches than Yates among garden product brands in New Zealand. Tui Garden was estimated to have 1.1K branded searches compared to Yates’ 830, and held a 2.8% Share of Search versus Yates’ 2.1%.
- The lead changed hands 4 times in the 11 months ending August 2026: Yates took it in November 2025, Tui Garden took it in December 2025, Yates took it in June 2026, Tui Garden took it in July 2026.
- Across the 11 months ending August 2026, Tui Garden’s estimated Share of Search among garden product brands in New Zealand moved from 2.1% to 2.8%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
- Across the 11 months ending August 2026, Yates’ estimated Share of Search among garden product brands in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 1.3K to 830.

## How did search popularity change for New Zealand garden product brands in August 2026?

- Estimated monthly branded searches for Yates in New Zealand fell 37.1% over 11 measured months, from 1.3K to 830 in August 2026.
- Estimated monthly branded searches for Tui Garden in New Zealand fell 23.2% over 11 measured months, from 1.4K to 1.1K in August 2026.

## Month by month

| Month | Tui Garden estimated searches | Tui Garden Share of Search | Tui Garden rank | Yates estimated searches | Yates Share of Search | Yates rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 2.1% | 4 | 1.3K | 1.9% | 5 |
| Nov 2025 | 1.2K | 1.9% | 5 | 1.2K | 1.9% | 4 |
| Dec 2025 | 880 | 1.4% | 4 | 850 | 1.4% | 5 |
| Jan 2026 | 930 | 2.1% | 4 | 830 | 1.9% | 5 |
| Feb 2026 | 870 | 2.3% | 4 | 670 | 1.8% | 5 |
| Mar 2026 | 1.1K | 2.8% | 4 | 800 | 2.1% | 5 |
| Apr 2026 | 1K | 2.3% | 4 | 660 | 1.5% | 5 |
| May 2026 | 820 | 2.4% | 4 | 660 | 1.9% | 5 |
| Jun 2026 | 640 | 2.3% | 5 | 680 | 2.4% | 4 |
| Jul 2026 | 890 | 2.6% | 4 | 580 | 1.7% | 5 |
| Aug 2026 | 1.1K | 2.8% | 4 | 830 | 2.1% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tui Garden’s and Yates’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tui Garden**: Measured on the search terms “tui compost”, “tui fertiliser”, “tui garden”, “tui garden fertiliser” and “tui potting mix”, summed into one figure.
- **Yates**: Measured on the search terms “yates”, “yates co nz”, “yates compost”, “yates fertiliser”, “yates garden”, “yates nz”, “yates online” and “yates potting mix”, summed into one figure.

- [Tui Garden profile](/demand/nz/brands/tui-garden)
- [Yates profile](/demand/nz/brands/yates)
- [All garden product brands in New Zealand](/demand/nz/categories/nz-garden-product-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tui Garden or Yates?

In August 2026, Tui Garden had more branded searches than Yates among garden product brands in New Zealand. Tui Garden was estimated to have 1.1K branded searches compared to Yates’ 830, and held a 2.8% Share of Search versus Yates’ 2.1%.

## Cite this page

Brandwave. "Tui Garden vs Yates: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tui-garden-vs-yates

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tui-garden-vs-yates. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.