--- title: "TSB vs Westpac: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, TSB or Westpac? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/tsb-vs-westpac" publisher: "Brandwave" --- # TSB vs Westpac: Which is more popular by branded search in New Zealand? Which is more popular in search, TSB or Westpac? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: TSB and Westpac - **Competitive set**: Retail Banks - **Market**: New Zealand - **Month measured**: Aug 2026 - **TSB Share of Search**: 3.3% - **Westpac Share of Search**: 19.6% ## Which is more popular in search, TSB or Westpac? - In August 2026, Westpac had more branded searches than TSB among retail banks in New Zealand. Westpac was estimated to have 467K branded searches compared to TSB’s 79.6K, and held a 19.6% Share of Search versus TSB’s 3.3%. - Westpac was ahead of TSB in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K. - Across the 11 months ending August 2026, Westpac’s estimated Share of Search among retail banks in New Zealand moved from 16.6% to 19.6%, and its estimated monthly branded searches moved from 468K to 467K. ## How did search popularity change for New Zealand retail banks in August 2026? - In August 2026, Westpac gained estimated Share of Search among retail banks in New Zealand, from 16.7% to 19.6%. ## Month by month | Month | TSB estimated searches | TSB Share of Search | TSB rank | Westpac estimated searches | Westpac Share of Search | Westpac rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 76.7K | 2.7% | 6 | 468K | 16.6% | 3 | | Nov 2025 | 76.4K | 2.9% | 6 | 467K | 17.7% | 3 | | Dec 2025 | 76.3K | 2.9% | 6 | 465K | 17.8% | 3 | | Jan 2026 | 73.7K | 2.9% | 6 | 466K | 18.5% | 3 | | Feb 2026 | 73.7K | 3.2% | 6 | 384K | 16.8% | 3 | | Mar 2026 | 76.5K | 3% | 6 | 468K | 18.1% | 3 | | Apr 2026 | 76.5K | 2.9% | 6 | 466K | 17.9% | 3 | | May 2026 | 79.8K | 3.1% | 6 | 467K | 18.3% | 3 | | Jun 2026 | 93.2K | 3.6% | 6 | 465K | 18.1% | 3 | | Jul 2026 | 76.3K | 3.3% | 6 | 383K | 16.7% | 3 | | Aug 2026 | 79.6K | 3.3% | 6 | 467K | 19.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using TSB’s and Westpac’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **TSB**: Measured on the search terms “tsb”, “Tsb Bank”, “tsb banking”, “tsb credit card”, “tsb home loan”, “tsb home loans”, “tsb kiwisaver”, “tsb mortgage”, “tsb mortgages”, “tsb personal loan”, “tsb savings”, “tsb savings account” and “tsb term deposit”, summed into one figure. - **Westpac**: Measured on the search terms “Westpac”, “westpac banking”, “westpac credit card”, “westpac home loan”, “westpac home loans”, “westpac kiwi saver”, “westpac kiwisaver”, “westpac mortgage”, “westpac mortgages”, “westpac personal loan”, “westpac savings”, “westpac savings account” and “westpac term deposit”, summed into one figure. - [TSB profile](/demand/nz/brands/tsb) - [Westpac profile](/demand/nz/brands/westpac) - [All retail banks in New Zealand](/demand/nz/categories/nz-retail-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, TSB or Westpac? In August 2026, Westpac had more branded searches than TSB among retail banks in New Zealand. Westpac was estimated to have 467K branded searches compared to TSB’s 79.6K, and held a 19.6% Share of Search versus TSB’s 3.3%. ## Cite this page Brandwave. "TSB vs Westpac: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/tsb-vs-westpac This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/tsb-vs-westpac. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.