--- title: "Truestock vs Unsplash: Which is searched more in New Zealand?" description: "Is Truestock or Unsplash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/truestock-vs-unsplash" publisher: "Brandwave" --- # Truestock vs Unsplash: Which is searched more in New Zealand? Is Truestock or Unsplash more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Stock image sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Truestock and Unsplash - **Competitive set**: Stock image sites - **Market**: New Zealand - **Month measured**: Sep 2026 - **Truestock Share of Search**: 1% - **Unsplash Share of Search**: 23.5% ## Is Truestock or Unsplash more popular in search? - In September 2026, Unsplash had more branded searches than Truestock among stock image sites in New Zealand. Unsplash had about 8,800 branded searches, while Truestock had 390. Unsplash made up 23.5% of all stock image site searches we track, and Truestock accounted for 1%. - Unsplash was ahead of Truestock in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Truestock’s share of searches among stock image sites in New Zealand moved from 0.83% to 1%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Unsplash’s share of searches among stock image sites in New Zealand moved from 22.4% to 23.5%, and its estimated monthly branded searches moved from 10.5K to 8.8K. ## Top stock image sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Unsplash was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Truestock was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Unsplash was listed before Truestock in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Unsplash | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Adobe Stock | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Shutterstock | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Pexels | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Truestock | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pixabay | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | iStock | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Getty Images | 8th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about stock image sites - Asked ChatGPT "Which stock image site should I use in New Zealand?": 1. Adobe Stock, 2. Unsplash, 3. Shutterstock, 4. Pexels - Asked ChatGPT "What are the best stock image sites in New Zealand?": 1. Truestock, 2. Adobe Stock, 3. Shutterstock, 4. Pexels - Asked ChatGPT "What's the best stock image site in New Zealand for marketing images?": 1. Adobe Stock, 2. Truestock, 3. Shutterstock, 4. iStock, 5. Unsplash - Searched Google, AI Overview "stock photos nz": 1. Unsplash, 2. Pexels, 3. Pixabay, 4. Getty Images, 5. iStock, 6. Shutterstock - Searched Google, AI Overview "royalty free images": 1. Unsplash, 2. Pexels, 3. Pixabay, 4. Shutterstock, 5. iStock, 6. Adobe Stock Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand stock image sites in September 2026? - In September 2026, Unsplash lost share of searches among stock image sites in New Zealand, from 25.6% to 23.5%. ## Month by month | Month | Truestock estimated searches | Truestock Share of Search | Truestock rank | Unsplash estimated searches | Unsplash Share of Search | Unsplash rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.83% | 8 | 10.5K | 22.4% | 2 | | Nov 2025 | 390 | 0.84% | 8 | 8.7K | 18.8% | 2 | | Dec 2025 | 260 | 0.84% | 8 | 5.8K | 19% | 2 | | Jan 2026 | 210 | 0.64% | 8 | 7.2K | 22% | 2 | | Feb 2026 | 320 | 0.82% | 8 | 8.7K | 22.2% | 2 | | Mar 2026 | 390 | 0.77% | 8 | 10.6K | 21.1% | 2 | | Apr 2026 | 390 | 1% | 8 | 8.7K | 22.5% | 2 | | May 2026 | 390 | 0.86% | 8 | 10.5K | 23.2% | 1 | | Jun 2026 | 390 | 0.89% | 8 | 10.5K | 24.1% | 1 | | Jul 2026 | 320 | 0.88% | 8 | 8.9K | 24.7% | 1 | | Aug 2026 | 320 | 0.77% | 8 | 10.7K | 25.6% | 1 | | Sep 2026 | 390 | 1% | 8 | 8.8K | 23.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Truestock’s and Unsplash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Truestock**: Measured on the search term “truestock”. - **Unsplash**: Measured on the search terms “images unsplash”, “unsplash”, “unsplash photos” and “unsplash video”, summed into one figure. - [Truestock profile](/demand/nz/brands/truestock) - [Unsplash profile](/demand/nz/brands/unsplash) - [All stock image sites in New Zealand](/demand/nz/categories/nz-stock-image-sites): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Truestock or Unsplash more popular in search? In September 2026, Unsplash had more branded searches than Truestock among stock image sites in New Zealand. Unsplash had about 8,800 branded searches, while Truestock had 390. Unsplash made up 23.5% of all stock image site searches we track, and Truestock accounted for 1%. ## Cite this page Brandwave. "Truestock vs Unsplash: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/truestock-vs-unsplash This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/truestock-vs-unsplash. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.