--- title: "True Value Cars vs Turners: Which is searched more in New Zealand?" description: "Is True Value Cars or Turners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/true-value-cars-vs-turners" publisher: "Brandwave" --- # True Value Cars vs Turners: Which is searched more in New Zealand? Is True Value Cars or Turners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: True Value Cars and Turners - **Competitive set**: Dunedin used car dealerships - **Market**: New Zealand - **Month measured**: Sep 2026 - **True Value Cars Share of Search**: 15.1% - **Turners Share of Search**: 63.6% ## Is True Value Cars or Turners more popular in search? - In September 2026, Turners had more branded searches than True Value Cars among Dunedin used car dealerships in New Zealand. Turners had about 3,700 branded searches, while True Value Cars had 880. Turners made up 63.6% of all Dunedin used car dealership searches we track, and True Value Cars accounted for 15.1%. - Turners was ahead of True Value Cars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, True Value Cars’ share of searches among Dunedin used car dealerships in New Zealand moved from 15.9% to 15.1%, and its estimated monthly branded searches moved from 720 to 880. - Across the 12 months ending September 2026, Turners’ share of searches among Dunedin used car dealerships in New Zealand moved from 62.4% to 63.6%, and its estimated monthly branded searches moved from 2.8K to 3.7K. ## Top Dunedin used car dealerships in ChatGPT and Google AI Overviews In three ChatGPT questions, True Value Cars appeared in all three answers. Turners was mentioned in one out of three: in one of the three ChatGPT answers. True Value Cars was listed before Turners in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | True Value Cars | 1st | 3 of 3 | 3 of 3 | | Carzio Cars | 2nd | 3 of 3 | 3 of 3 | | Valley Motor Court | 3rd | 2 of 3 | 2 of 3 | | Auto Court | 4th | 2 of 3 | 2 of 3 | | Turners | 5th | 1 of 3 | 1 of 3 | | Dunedin City Motors | Not ranked | 0 of 3 | 0 of 3 | | Carbase Carmart | Not ranked | 0 of 3 | 0 of 3 | | Jones Motoring | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Dunedin used car dealerships - Asked ChatGPT "Which used car dealership should I shop at in Dunedin, New Zealand?": 1. True Value Cars, 2. Carzio Cars, 3. Auto Court - Asked ChatGPT "What are the best used car dealerships in Dunedin, New Zealand?": 1. True Value Cars, 2. Valley Motor Court, 3. Carzio Cars, 4. Auto Court, 5. Turners - Asked ChatGPT "What's the best used car dealership in Dunedin, New Zealand for a used car?": 1. True Value Cars, 2. Valley Motor Court, 3. Carzio Cars Not named in any answer: Dunedin City Motors, Carbase Carmart and Jones Motoring. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Dunedin used car dealerships in September 2026? - In September 2026, Turners gained share of searches among Dunedin used car dealerships in New Zealand, from 61.8% to 63.6%. - In September 2026, True Value Cars lost share of searches among Dunedin used car dealerships in New Zealand, from 16.8% to 15.1%. ## Month by month | Month | True Value Cars estimated searches | True Value Cars Share of Search | True Value Cars rank | Turners estimated searches | Turners Share of Search | Turners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 15.9% | 2 | 2.8K | 62.4% | 1 | | Nov 2025 | 720 | 15.1% | 2 | 3.1K | 66% | 1 | | Dec 2025 | 480 | 11.9% | 2 | 2.7K | 66.2% | 1 | | Jan 2026 | 590 | 12.4% | 2 | 3.1K | 65.6% | 1 | | Feb 2026 | 480 | 10.6% | 2 | 3.1K | 69.5% | 1 | | Mar 2026 | 590 | 11.6% | 2 | 3.5K | 69.5% | 1 | | Apr 2026 | 720 | 16.1% | 2 | 3K | 66.3% | 1 | | May 2026 | 590 | 12.6% | 2 | 3.2K | 68.8% | 1 | | Jun 2026 | 590 | 11.7% | 2 | 3.5K | 69.9% | 1 | | Jul 2026 | 590 | 12.8% | 2 | 3.1K | 68% | 1 | | Aug 2026 | 880 | 16.8% | 2 | 3.2K | 61.8% | 1 | | Sep 2026 | 880 | 15.1% | 2 | 3.7K | 63.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using True Value Cars’ and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **True Value Cars**: Measured on the search term “true value cars dunedin”. - **Turners**: Measured on the search terms “turner's auto”, “turners”, “turners auction”, “turners auto”, “turners avalon drive”, “turners buy cars”, “turners car auctions”, “turners cars”, “turners cars dunedin”, “turners cars westgate”, “turners crashed cars”, “turners finance”, “turners used cars”, “turners westgate” and “turnerscars”, summed into one figure. - [True Value Cars profile](/demand/nz/brands/true-value-cars) - [Turners profile](/demand/nz/brands/turners) - [All Dunedin used car dealerships in New Zealand](/demand/nz/locations/dunedin/used-car-dealerships): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is True Value Cars or Turners more popular in search? In September 2026, Turners had more branded searches than True Value Cars among Dunedin used car dealerships in New Zealand. Turners had about 3,700 branded searches, while True Value Cars had 880. Turners made up 63.6% of all Dunedin used car dealership searches we track, and True Value Cars accounted for 15.1%. ## Cite this page Brandwave. "True Value Cars vs Turners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/true-value-cars-vs-turners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/true-value-cars-vs-turners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.