---
title: "True Refrigeration vs Turbo Air: Which is searched more in New Zealand?"
description: "Is True Refrigeration or Turbo Air more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/true-refrigeration-vs-turbo-air"
publisher: "Brandwave"
---

# True Refrigeration vs Turbo Air: Which is searched more in New Zealand?

Is True Refrigeration or Turbo Air more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Commercial refrigeration brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: True Refrigeration and Turbo Air
- **Competitive set**: Commercial refrigeration brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **True Refrigeration Share of Search**: 3.9%
- **Turbo Air Share of Search**: 5.5%

## Is True Refrigeration or Turbo Air more popular in search?

- In September 2026, Turbo Air had more branded searches than True Refrigeration among commercial refrigeration brands in New Zealand. Turbo Air had about 70 branded searches, while True Refrigeration had 50. Turbo Air made up 5.5% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 3.9%.
- The lead changed hands 6 times in the 12 months ending September 2026: True Refrigeration took it in December 2025, Turbo Air took it in January 2026, True Refrigeration took it in February 2026, Turbo Air took it in July 2026, True Refrigeration took it in August 2026, Turbo Air took it in September 2026.
- Across the 12 months ending September 2026, True Refrigeration’s share of searches among commercial refrigeration brands in New Zealand moved from 3.4% to 3.9%, and its estimated monthly branded searches held steady at 50.
- Across the 12 months ending September 2026, Turbo Air’s share of searches among commercial refrigeration brands in New Zealand moved from 4.8% to 5.5%, and its estimated monthly branded searches held steady at 70.

## Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, True Refrigeration was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Turbo Air did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SKOPE | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Williams Refrigeration | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Bromic | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Atosa | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| True Refrigeration | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Polar Refrigeration | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Turbo Air | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Skipio | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about commercial refrigeration brands

- Asked ChatGPT "Which commercial refrigeration brand should I buy in New Zealand?": 1. SKOPE, 2. Bromic, 3. Williams Refrigeration, 4. Atosa
- Asked ChatGPT "What are the best commercial refrigeration brands in New Zealand?": 1. SKOPE, 2. True Refrigeration, 3. Williams Refrigeration, 4. Atosa, 5. Bromic, 6. Polar Refrigeration
- Asked ChatGPT "What's the best commercial refrigeration brand in New Zealand for food service storage?": 1. SKOPE, 2. Williams Refrigeration, 3. Bromic, 4. Atosa
- Searched Google, AI Overview "commercial freezer nz": 1. Atosa
- Searched Google, AI Overview "commercial fridge nz": 1. SKOPE, 2. Polar Refrigeration

Not named in any answer: Turbo Air and Skipio.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

- In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.
- In September 2026, Turbo Air rose from 5th to 4th among commercial refrigeration brands in New Zealand.

## Month by month

| Month | True Refrigeration estimated searches | True Refrigeration Share of Search | True Refrigeration rank | Turbo Air estimated searches | Turbo Air Share of Search | Turbo Air rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 3.4% | 5 | 70 | 4.8% | 4 |
| Nov 2025 | 60 | 4.5% | 5 | 70 | 5.3% | 4 |
| Dec 2025 | 70 | 7% | 4 | 50 | 5% | 5 |
| Jan 2026 | 70 | 5.1% | 5 | 80 | 5.9% | 4 |
| Feb 2026 | 90 | 6.6% | 4 | 80 | 5.9% | 5 |
| Mar 2026 | 90 | 6.3% | 4 | 90 | 6.3% | 5 |
| Apr 2026 | 90 | 7.8% | 4 | 70 | 6.1% | 5 |
| May 2026 | 80 | 6.2% | 4 | 80 | 6.2% | 5 |
| Jun 2026 | 70 | 5.2% | 4 | 70 | 5.2% | 5 |
| Jul 2026 | 20 | 1.6% | 8 | 70 | 5.6% | 4 |
| Aug 2026 | 110 | 7.9% | 4 | 80 | 5.8% | 5 |
| Sep 2026 | 50 | 3.9% | 5 | 70 | 5.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using True Refrigeration’s and Turbo Air’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **True Refrigeration**: Measured on the search terms “tmc true refrigerator”, “true bottle cooler”, “true brand freezer”, “true chef base”, “true chiller”, “true commercial freezer”, “true commercial refrigerator”, “true coolers”, “true countertop refrigerator”, “true deli cases”, “true display cases”, “true freezers”, “true fridge”, “true fridge commercial”, “true fridge freezer”, “true industrial fridge”, “true merchandiser”, “true milk cooler”, “true refrig”, “true refrigeration equipment”, “true refrigerator freezer”, “true tssu”, “true undercounter freezer” and “true upright freezer”, summed into one figure.
- **Turbo Air**: Measured on the search terms “turbo air”, “turbo air cooler”, “turbo air freezer”, “turbo air freezers”, “turbo air fridge”, “turbo air fridges”, “turbo air refrigeration” and “turboair refrigeration”, summed into one figure.

- [True Refrigeration profile](/demand/nz/brands/true-refrigeration)
- [Turbo Air profile](/demand/nz/brands/turbo-air)
- [All commercial refrigeration brands in New Zealand](/demand/nz/categories/nz-commercial-refrigeration-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is True Refrigeration or Turbo Air more popular in search?

In September 2026, Turbo Air had more branded searches than True Refrigeration among commercial refrigeration brands in New Zealand. Turbo Air had about 70 branded searches, while True Refrigeration had 50. Turbo Air made up 5.5% of all commercial refrigeration brand searches we track, and True Refrigeration accounted for 3.9%.

## Cite this page

Brandwave. "True Refrigeration vs Turbo Air: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/true-refrigeration-vs-turbo-air

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/true-refrigeration-vs-turbo-air. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.